黄裕君的玩具与模型创业计划书

毕业设计（论文）设计（论文）题目玩具与模型店的创业计划学院：机电工程学院学生姓名：黄裕君专业班级：11汽车运用技术（营销方向）学号：2011121518指导教师：钟明鑫2013年11月15日毕业设计（论文）I摘要据相关数据表明，中国目前每年有2000-3000万婴儿出生，中国0-3岁的婴幼儿近8000万人，其中城市0-3岁的婴幼儿数量超过1000万人。是什么促使这种现象愈演愈烈呢？一方面是80后出生的大部队迎柬婚育期。在这个世界上，不管社会如何变迁，父母疼爱自己的子女，是永远不会改变的。孩子是父母的宝贝，更何况现在又都是独生子女，自然他们就是父母的掌中之宝。十月怀胎，一朝分娩，夸亿万家长对自己的子女疼爱不已，尤其是婴儿，更是千般呵护，成为家庭的对自己的子女疼爱不已，尤其是婴儿，更是千般呵护，成为家庭的中心，无论经济状况如何，为了自己的子女，总肯拘腰包来满足藏子的需求。这就为玩具市场开拓了一条财路。此次我们针对本店玩具店做了详细而具体的调查，并就其存在的问题和限制性因素做了深入分析与研究，进而提出针对性的解决方案和营销策略。关键字：营销策略玩具市场毕业设计（论文）IIAbstractAccordingtorelevantdatashowthatChina'scurrent2000-30millionbabiesareborneachyear,China's0to3yearsoldinfantsandyoungchildrennearly8,0millionpeople,onecityof0to3yearsoldinfantsandyoungchildrenmorethan1,0million.Whatmakesthisphenomenonisworse?Ontheonehand,wasbornafter80largeforcestomeetCambodianexaminationperiod.Inthisworld,nomatterhowsocietychanges,theparentslovetheirchildren,willneverchange.Childrenaretheparents'baby,what'smore,andnowareonlychildren,theynaturallyisthetreasureoftheparents'palm.PregnantinOctober,thebirth,boastmillionsofparentslovefortheirchildren,especiallyinfants,isthousandcaress,becomeafamilylovefortheirchildren,especiallyinfants,isthousandtocaress,tobecomethecenterofthefamily,regardlessofeconomicconditionsinordertotheirchildren,alwayswillingtoputpocketstomeettheneedsofTibetanchildren.It'sanincomeforthetoymarket.Theusforourtoystoremadedetailedandspecificinvestigation,andtheexistingproblemsandrestrictivefactorsmadein-depthanalysisandresearch,andthenputsforwardcorrespondingsolutionsandmarketingstrategy.Keywords:toymarketmarketingstrategy.毕业设计（论文）III目录摘要.................................................................................................................................IAbstract.........................................................................................................................II目录..............................................................................................................................III引言...............................................................................................................................V第一章项目确定..........................................................................................................11.1项目前景..........................................................................................................11.2家庭背景..........................................................................................................11.3个人技能..........................................................................................................11.4社会资源..........................................................................................................21.5个人兴趣爱好..................................................................................................2第二章项目的市场调查..............................................................................................32.1市场需求分析..................................................................................................32.2目标群体分析..................................................................................................32.3竞争对手的分析..............................................................................................32.4市场定位..........................................................................................................32.5业务范围调查方法..........................................................................................42.6环境与客户量..................................................................................................52.7目标市场..........................................................................................................5第三章项目营销组合策略可行性分析与风险分析..................................................63.1营销组合策略..................................................................................................63.1.1产品整体策略.......................................................................................63.1.2定价策略...............................................................................................63.1.3渠道策略...............................................................................................73.1.4促销策略...............................................................................................83.2项目的可行性分析........................................................................................103.2.1社会需求分析.....................................................................................103.2.2项目规模的可行性分析.....................................................................103.2.3行业发展趋势分析.............................................................................103.3面临风险有哪几种？....................................................................................103.3.1竞争者的出现，是本店主要的市场风险.........................................103.3.2玩具对儿童的伤害，是本行业的最大风险.....................................103.3.3对玩具损害程度的鉴定，是处理客户关系的一大风险.................113.3.4经营风险.............................................................................................113.4避免风险事