限塑令后潍坊裕祥塑料有限公司低成本战略实施分析

本科毕业论文（2014届）题目限塑令后潍坊裕祥塑料有限公司低成本战略实施分析学院管理学院专业工商管理班级学号学生姓名指导教师完成日期杭州电子科技大学毕业论文诚信承诺我谨在此承诺：本人所写的毕业论文《限塑令后潍坊裕祥塑料有限公司低成本战略实施分析》均系本人独立完成，没有抄袭行为，凡涉及其他作者的观点和材料，均作了注释，若有不实，后果由本人承担。承诺人（签名）：年月日杭州电子科技大学本科毕业论文摘要“限塑令”实施后,消费者对塑料袋的耗费总量将急剧下滑，估计有一半左右的相关生产企业，尤其是小企业将面临转产或关闭。但是此次国家明确提出“禁止生产、销售、使用超薄塑料购物袋”,对行业未来发展是很大的利好。本文开篇对企业竞争战略，尤其是关于低成本战略的理论发展历程和当今演化与运用进行研究，再以潍坊裕祥塑料有限公司（以下简称为裕祥公司）的低成本竞争战略作为一个具体案例，将理论研究的成果运用到此案例中，通过企业环境分析，得出裕祥公司在限塑令后实施低成本战略的原因，然后再结合相关理论，分析裕祥公司在实施低成本战略的实际过程中针对每一种风险所做的措施。最后总结其中的经验，为广大处于同样企业环境的中小企业提供借鉴。本研究旨在探讨以下几个方面的内容：（1）探讨低成本战略目前研究成果。（2）分析限塑令实施后裕祥公司的竞争环境。（3）根据裕祥公司具体的实施措施对规避低成本战略的各种风险提供合理化建议和相应的对策。关键词：低成本竞争战略；企业环境分析；风险分析与控制杭州电子科技大学毕业论文ABSTRACTAftertheimplementationofPlasticlimitorder,thegrossoftheplasticbagconsumptionwillsharplyslidedownward,abouthalfoftheenterpriseswhichisdependontheproductionofplasticbagswouldgooutofbusiness.However,someonealsohaveapointofviewthattheimplementationofPlasticlimitorderisagoodnews.Thispaperbeginswiththetheoreticaldevelopmentcourseofenterprisecompetitionstrategy,especiallyonthetheoreticaldevelopmentcourseoflow-coststrategy.Weifangyuxiangplasticco.,LTDwillbealowcoststrategycase.Inthiscase,Iwillapplytheoreticalresearchresults.Throughtheenterpriseenvironmentanalysis,IcanconcludewhyWeifangyuxiangplasticco.,LTDcarryoutthestrategyoflowcostafterplasticlimitorders.Andthencombiningwithrelatedtheory,IwillanalyzewhatWeifangyuxiangplasticco.,LTDdointheactualprocessoflowcoststrategyforeachkindofriskmeasures.Finallysummarizestheexperienceforthemajorityofsmallandmedium-sizedenterprisestoprovidereferenceinthesameenterpriseenvironment.Thisstudyaimstoinvestigatethefollowingaspects:(1)Toinvestigatethecurrentresearchfindingsoflowcoststrategyresearch.(2)ToAnalyzethecompetitionenvironmentofWeifangyuxiangplasticco.,LTDafterplasticlimitorder.(3)Toprovidereasonablesuggestionsandcountermeasurescompanyspecifictoavoidtheriskoflowcoststrategy.Keywords：low-coststrategy；Enterpriseenvironmentanalysis；Riskanalysisandcontrol杭州电子科技大学毕业论文目录1绪论.............................................................................................................................11.1研究背景和意义..................................................................................................11.2研究方法及过程..................................................................................................21.2.1研究步骤..................................................................................................21.2.2研究方法....................................................................................................31.3研究目的和内容..................................................................................................41.3.1研究目的....................................................................................................41.3.2研究内容....................................................................................................42低成本相关理论综述....................................................................................................62.1低成本战略定义..................................................................................................62.2低成本战略的相关研究......................................................................................72.2.1成本优势获得途径....................................................................................72.2.2低成本战略实施过程中应注意的问题....................................................93公司所处环境与战略选择分析..................................................................................103.1企业介绍............................................................................................................103.2企业外部环境分析（PEST分析）.................................................................103.2.1政治法律环境..........................................................................................103.2.2经济环境..................................................................................................113.2.3社会环境..................................................................................................113.2.4技术环境..................................................................................................113.2.5总结..........................................................................................................123.3行业竞争性分析................................................................................................123.3.1上游产业垄断，供应商议价能力强大..................................................123.3.2产品需求下降，购买者议价能力增强..................................................133.3.3短期内代替品不会具有太大威胁..........................................................133.3.4同行业公司间的竞争依旧激烈..............................................................133.3.5潜在进入者威胁......................................................................................143.3.6总结..........................................................................................................143.4裕祥公司战略选择——低成本战略................................................................143.4.1选择原因................................................................................