国际营销选择题

问题1得2分，满分2分第一章Theonlydifferencebetweenthedefinitionsofdomesticmarketingandinternationalmarketingisthatmarketingactivities:答案所选答案：1.takeplaceinmorethanonecountry.正确答案：1.takeplaceinmorethanonecountry.问题2得10分，满分10分Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatisolatestheself-referencecriterioninfluences.Listthefourstepsthatmakeuptheframeworkforsuchananalysis.答案所选答案：1.Definethebusinessproblemorgoalinhome-countryculturaltraits,habits,ornorms.2.Definethebusinessproblemorgoalinforeign-countryculturaltraits,habits,ornormsthroughconsultationwithnativesofthetargetcountry.Makenovaluejudgments.3.IsolatetheSRCinfluenceintheproblemandexamineitcarefullytoseehowitcomplicatestheproblem.4.RedefinetheproblemwithouttheSRCinfluenceandsolvefortheoptimumbusinessgoalsituation.正确答案：[无]问题3得0分，满分2分____________istheconsciouseffortonthepartoftheinternationalmarketertoanticipatetheinfluencesofboththeforeignanddomesticuncontrollablefactorsonamarketingmixandthenadjustthemarketingmixtominimizetheeffects.答案所选答案：2.Standardization正确答案：3.Adaptation问题4得2分，满分2分JohnrefusestobuyJapaneseproductsbecauseheseesthemasawayofsellingouttonationknownforitsaggressivebehavior.Johnisusingaself-referencecriteriontomakehisdecision.答案所选答案：对正确答案：对问题5得2分，满分2分Consideringthemodeloftheinternationalmarketingtaskdisplayedinthetext,whichofthefollowingreasonsdemonstratesthemostimportantdifferencebetweentheinternationalmarketer'staskandthatofthedomesticmarketer?答案所选答案：3.Theinternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertaintyinsteadofone.正确答案：3.Theinternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertaintyinsteadofone.问题6得2分，满分2分Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatemphasizestheneedforethnocentrism.答案所选答案：错正确答案：错2015年6月18日星期四下午12时50分30秒CST第二章-第四章问题1得2分，满分2分Underlyingtheculturaldiversitythatexistsamongcountriesarefundamentaldifferencesinculturalvalues.答案所选答案：对正确答案：对问题2得2分，满分2分Ifweweretodescribeacultureasbeingdynamic,wewouldrecognizethatthisculturewasresistanttochange.答案所选答案：错正确答案：错问题3得2分，满分2分TheJapanesetransitionintoamoremodernandstablesecuritiesmarkethasbeenasmoothone.答案所选答案：错正确答案：错问题4得2分，满分2分TheInternationalMonetaryFund(IMF)wascreatedtoserveasawatchdogovermostinternationalfinancialtransactionsbetweennations.答案所选答案：错正确答案：错问题5得2分，满分2分Ifapersonhasculturalsensitivitythenthepersonisattunedto（使协调）thenuancesofculturesothatanewculturecanbeviewedobjectively,evaluated,andappreciated.答案所选答案：对正确答案：对问题6得2分，满分2分TheWorldBankprovidesallofthefollowingtoreducepovertyandimprovestandardsoflivingEXCEPT:答案所选答案：startergovernmentsforaperiodoffiveyears.正确答案：startergovernmentsforaperiodoffiveyears.问题7得2分，满分2分AllofthefollowingareconsideredtopartoftheoriginsofcultureEXCEPT:答案所选答案：mathematicalmodels正确答案：mathematicalmodels问题8得0分，满分2分AnillustrationofculturalcongruencewouldbethefactthatAppleComputerprintsallinstructionsforsettinguptheircomputerproductsinEnglishandthenativelanguageofthecountrywheretheproductistobesold.答案所选答案：对正确答案：错问题9得2分，满分2分____________isthestudyoftheearth'ssurface,climate,continents,countries,peoples,industries,andresources.答案所选答案：Geography正确答案：Geography问题10得2分，满分2分Brianisattemptingtoforecastpoliticalinstabilityandhelpmanagementidentifyandevaluatepoliticaleventsandtheirpotentialinfluenceoncurrentandfutureinternationalbusinessdecisions.Brianisengagedin:答案所选答案：politicalriskassessment.正确答案：politicalriskassessment.问题11得2分，满分2分Howpeoplethinkandviewtheworldisimportanttoanyculturalstudyoftheinternationalenvironment.AccordingtoabookwrittenbyRichardNisbett,TheGeographyofThought,Asianstendto:答案所选答案：seethewholepictureandcanreportdetailsaboutbackgroundandforeground.正确答案：seethewholepictureandcanreportdetailsaboutbackgroundandforeground.问题12得2分，满分2分AccordingtoDutchmanagementprofessorGeertHofstede,cultureisseenas:答案所选答案：softwareofthemind.正确答案：softwareofthemind.问题13得2分，满分2分Agoodillustrationofculturalborrowingisthefactthatsalsa（沙司,辛香番茄酱(通常吃墨西哥或西班牙食物时用)）isnowthenumberonecondimentusedbyAmericanswiththeirmeals.答案所选答案：对正确答案：对问题14得2分，满分2分WhichofthefollowingcountriesscoreshighestontheIndividualism/CollectivismIndexmeaningthatthiscountryvaluesandrewardsindividualinitiativemorethattheotherscited?答案所选答案：UnitedStates正确答案：UnitedStates问题15得2分，满分2分TheGATT(GeneralAgreementonTariffsandTrade)wassetupasasuccessortotheWTO(WorldTradeOrganization).答案所选答案：错正确答案：错问题16得2分，满分2分Ritualsletpeopleknow:答案所选答案：whattoexpect.正确答案：whattoexpect.问题17得2分，满分2分Marketershavetwooptionswhenintroducinganinnovationtoaculture.First,theycancausechange.Whatistheotheroption?答案所选答案：Theycanwait.正确答案：Theycanwait.问题18得2分，满分2分AsMikeJoneshasgrownuphehaslearnedagreatabouthisculturefromhisschools,church,massmedia,andfamily.Thislearningiscalled:答案所选答案：socialization正确答案：socialization问题19得2分，满分2分Goodillustrationsofelementsofculturewouldbeone'sfamily,religion,schools,media,government,andevencorporations.答案所选答案：错正确答案：错2015年6月18日星期四下午12时53分47秒CST第五章-第九章问题1Giventhegreateruncertaintyanddatalimitationsassociatedwithfore