foxconn公司代工模式下供应链的合作与协调研究

上海交通大学硕士学位论文FOXCONN公司代工模式下供应链的合作与协调研究姓名：陶保荣申请学位级别：硕士专业：工商管理指导教师：吴迪20080113FOXCONN.FOXCONNFOXCONNFOXCONNFOXCONNECMMSFOXCONNFOXCONNFOXCONNFORECASTFOXCONNFORECASTFOXCONNVMIJITFOXCONNBuy-sell,Guide-turnkey,TurnkeyFOXCONNFORECAST,VMI,JITTHESTUDYOFTHEFOXCONNNCORPORATIONSUPPLYCHAINCOOPERATIONANDCOORDINATIONUNDERTHEOUTSOURCINGMODULEABSTRACTThetopicforthispaperisaboutthestudyofthecooperationandcoordinationforthesupplychainundertheoutsourcingmodule.Weadoptthecasestudymethod,whichusethebackgroundoftheFOXCONNcorporationwhichistheinternationallargestmanufacturingserviceproviders,toanalyzemanufacturingserviceprovidershowtocoordinatetheproductionandsupplyplanningtosatisfythecustomerdemandsandhowtobuildthecorporationrelationshipwithsupplierstoensurethenormalmaterialsupply.Thepaperdescribesthemanufacturingserviceproviderspurchasingstrategyandthemanagementofsupply.Thecontentincludesixsections.Theprefacedescribesthestudypurposeandmethodsofthepaper.Thechapter1isintroducingthetopicofthepaper.Thepaperintroducesthebackgroundoftheindustryoftheoutsourcingemergingandanalyzethefundamentalreasonsoftheoutsourcing,basedonthetheoreticalandpracticalanalysis.Throughsomenotcorebusinessoutsourcing,thebrandcorporationcanputthelimitedresourceintothecorebusiness.Utilizingtheadvantageofthemanufacturingserviceprovidersonsomebusiness,thebrandcorporationcanreducethecostofmanufacturebyyourselvestoenhancethemarketingcompetition.Thejointbetweenthebrandcorporationandoutsourcingarestrategycooperationrelationship.Thechapter2describestheFOXCONNespecialoperationalmoduleECMMS(electroniccomponentmoveandmoduleservice).ECMMSisaverticalintegratedmodulewithmechanicalmodule,opticalelectronicmoduleandservice.ECMMSmodulehasbeenbrokenthepreviouswinningmodule.Eventuallythepaperanalyzesthetypeofoutsourcing.Thechapter3analyzesFOXCONNcorporationsupplyprocess,includingFORECASTresponsemodule,thematerialinboundprocessandthematerialsite-balancebetweenfactories.ThepaperanalyzeshowFOXCONNcorporationadjustsproductionandsupplyplanningtomeetthecustomerrequirement.FORECASTprocessdescribesFOXCONNcorporationconfirmthecustomerFORECASTwithsuppliersandfeedbackthematerialstatustocustomerasrequested.ThematerialinboundprocessanalyzesthewayofinboundandthenexplainshowFOXCONNguaranteepunctualproduction.Thematerialsite-balanceprocessdescribesthematerialtransferfromtheexcessfactorytotheshortagefactory.Throughthesite-balance,FOXCONNcorporationcanensurethebalancesupplyandrequirementamongofthemanufactures.Thechapter4analyzestheFOXCONNcorporationprocurementstrategyandthesupplierrelationshipmanagement.FOXCONNprocurementstrategyhasthreemethods,includingBuy-sell,andGuide-turnkeyandTurnkey.Undertheseprocurementstrategy,thepaperanalyzeshowFOXCONNharmonizethecustomerandsupplierinthesuppliermanagement.Thefinalchaptersummarizesthecharacterofthesupplychainmanagementunderoutsourcingmodule.Themanufacturingserviceprovidersplayanimportantroleinthesupplychainandhowtoharmonizebetweentheproduction-supplyandcustomerrequirement.Thedomesticindustryofoutsourcinghasbeentheprimaryphase.Iwishthepaperstudyvaluecanbeusedforreferenceinthedomestic.KEYWORDS:theoutsourcingmodule,outsourcingbusiness,forecast,theverticalintegration,vendormanagedinventory(VMI),justintime(JIT).MBAFOXCONN130FOXCONNFOXCONNFOXCONNFOXCONN5FOXCONNCMMSFOXCONNFORECAST(ODM),MBAFOXCONN21FOXCONN1.1OEM,ODMFOXCONNNOKIA,MOTOROLA,APPLE,DELL,IBMFOXCONN199640050FOXCONNFOXCONNFOXCONNFOXCONNFOXCONNFOXCONNMBAFOXCONN31.2(outsourcing)1015[1]IDC2006200030%EMSEMS(ODM)((OEM)OEMODMOEMODMFOXCONNIBM,DELL1.31.3.180(IMF)20064.3%7.4%;MBAFOXCONN41.3.2;1.3.32090IBM906080IBMDEC(DigitalEquipmentCorporation)SunMicrosystems1.3.41.3.5MBAFOXCONN51.3.6IT;1.4ICTOEM1.1JDSM()JDVM()1203000505000200612006600030OEMODM,MBAFOXCONN61-1FIGURE1-1TheModernIndustryDevelopmenttrend30FOXCONN/MBAFOXCONN72FOXCONNFOXCONNFOXCONNFOXCONNFOXCONN2.1/FOXCONN3C()3C6C(Computer,Communication,ConsumerElectronics,Car,Content,Semi-conductorEquipment)/200515,300(MITTechnologyReview)15(BusinessWeek)(IT100)2.1.13C3C-3CCEMEMSODM/-eCMMSMBAFOXCONN8eCMMSeCMMS3C3CeCMMS2.1.22.22.2.11)2,IT2-1MBAFOXCONN92-1IT2.2.2OEMODM.OEM(OEM(OriginalEquipmentManufacturing)2-1ODM(OriginalDesigningManufacturing):(features)2-2OEMODMOEMODMconsignTurn-keyMBAFOXCONN102-1OEMFIGURE2-1TheOEMMethodOfTheConsignerProcurementMBAFOXCONN112-2ODMFIGURE2-2TheODMMethodofTheConsigneeProcurementMBAFOXCONN122.2.3()(hybrid)[2](spotcontracting)(quasi-integration)[3]Hagedorn[4]Robertson[5]Rigby&Buchanan(strategicalliances)(cooperation),(networking),(linkage)(partnership).(1)(2)(3)(4)(5)KaleetalGulati:(1ink);MBAFOXCONN13()FOXCONN2000FOXCONNODMFOXCONN50002.3FOXCONNFOXCONN1FOXCONNFOXCONNCMMS(COMPONENTMOUDLEMOVEANDSERVICE)FOXCONN2-3FOXCONNFOXCONNFOXCONNMBAFOXCONN14OEMODMCMMSEMSCEMJointdesignJointdevelopmetn+2-3FIGURE2-3TheOutsourcingTypeOEM(OriginalEquipmentManufacture)ODM(OriginalDesignedManufacture)OEMODMODMCEMCoproess-enterprise-managementODMEMS(ElectronicsManufacturingServicesProvider)MBAFOXCONN152FOXCONNFOXCONN50003FOXCONNFOXCONN2007522FOXCONN(FOXCONN)FOXCONN4