网站项目策划书(实例)

目录摘要·································································································1一、项目简介·····················································································2（一）网站简介··············································································2（二）网络营销分析········································································2二、市场的需求分析···········································································2（一）需求分析··············································································3三、技术的可行性分析········································································3（一）操作系统··············································································3（二）网站安全性···········································································3（三）相关程序和数据库··································································3四、网站设计需求··············································································3（一）建立完善的产品信息系统························································3（二）吸引更多的客户·····································································4（三）为现有的客户提供更有效的服务················································4（四）建立完善的网上服务系统·····························································4五、网站的设计风格···········································································4六、网站整体设计··············································································4（一）前台的基本功能·····································································4（二）后台的基本功能·····································································5（三）购物流程图···········································································5七、数据库设计··················································································5八、网站推广方法··············································································6（一）论坛推广·············································································6（二）搜索引擎推广方法··································································6（三）电子邮件推广方法··································································6（四）QQ群推广方法······································································6九、网站维护·····················································································6十、结束语························································································7参考文献···························································································8致谢语·····························································································9-1-摘要随着IT市场的不断繁荣，人们生活水平不段的提高，在满足物质生活的基础上，更注重精神享受，美容已成为一种新时尚，对化妆品的要求越来越高。化妆品行业已经成为经济发展的一个新的增长点。随着网络的发展，尤其是电子商务的发展，网络营销已经成为市场营销的主要方式之一，并且它的地位在不断上升，在不久的将来，它必将成为市场营销的主流。化妆品网站就是化妆品营销与网络的有机结合，就是专门从事化妆品网络营销的一个网站，它是实现现代网络营销的一种有效的方式。本人在设计这个网站的时候把ASP结合ACCESS数据库结合，并进行了较深的应用，尽量地把数据库的数据完善，以便用户在登陆期间能更加完善地利用到网站的资源。化妆品营销网站的建网流程以及化妆品营销网站的实现及推广等几个方面进行一番研究。探讨化妆品网站在今后的发展问题。关键字：化妆品B2Cskin79电子商务美容-2-Skin79化妆品网站项目策划书一、项目简介（一）网站简介“skin79化妆品网站”是一种B2C网站,主要为了更好的发展网络营销,让消费者能够清楚的了解该网站的发展状况,以及化妆品主要品牌，树立良好的企业形象。通过网站可以让人们更加了解我们网站的建设的基本内容，让大家充分的了解到浓厚的企业文化。“skin79化妆品网站公司”以全新的面貌在网络上展现给消费者,虽不是商业性质的网站,但也是向人性化发展,以人为本。任何网民都可以通过电子邮件的形式提供宝贵的意见。（二）网络营销分析图一：网络营销分析图解二、市场的需求分析企业网站营销能力：信息搜集全面、市场定位准、营销方案制定的好第一阶段目标：让更多人了解我们的网站网络营销前景规划：达到消费者第二阶段满意、拉拢客户群目标：提高扩展企业规模企业业绩营销思想：以消费者为中心走品牌路线，多元化，国际化第三阶第四阶段目标：段目标：扩展企国际业规模化-3-（一）需求分析图二：网民购物情况需求分析根据资料显示，一些白天工作非常繁忙的人选择网上购买化妆品，是因为与实体店相比，skin79化妆品网站没有时空的限制，一天24小时随时可以实施购买行为。另外，skin79化妆品网站借助网络强大的搜索功能，在查找方面有着实体店无法比拟的便利。网民选择网上购物的主要原因是节省时间、节约费用、操作方便和寻找稀有商品。传统的实体店有固定的经营场所，一手交钱一手交货，自然在交易安全上没什么可说的。真正想在网上购买的消费者，他们都是比较了解这个产品的质量。而在网上买货的人也就是一般都是对电脑比较熟炼的人，也就是比较年青化的消费群体。就是白领、大学生、高中生和对计算机操作相对比较熟的人。因为这些人工作都比较忙，而且对计算机也比较熟，思想也比较超前，对于在网上购买能接受，而且经常上网购物。三、技术的可行性分析（一）操作系统根据“skin79化妆品”的现有的实际情况，我们选用了Window2000/NT。（二）网站安全性我们的网站充分利用各种先进的主机安全技术、身份认证技术、访问控制技术、密码技术、安全管理技术等增加了恶意攻击的难度。（三）相关程序和数据库我们开发的网页程序有ASP、数据库用的是sqlserver2000。四、网站设计需求网站访问情况分析0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%经常访问有时访问很少访问从不访问访问情况访问比例系列1网名购物情况分析36%25%6%33%肯定不会可能会偶尔会肯定会-4-（一）建立完善的产品信息展示系统建立一个完善的产品信息展示管理系统，产品的合理分类和产品的整个生命周期要一个统一的产品数据，要建立一个清单，灵活的检索与查询最新的产品数据，提高了企业市场的灵活反映能力和管理水平，大大的增强了竞争能力。（二）吸引更多的客户为了吸引更多的客户，我们将提供短期优惠、定期更新信息、了解客户、实行打折、搞促销活动等。（三）为现有的客户提供更有效的服务做到“客户第一”，为消费者提供最好的服务。根据消费者的要求做到最好。在第一时间内把消费者的需要的东西在第一时间内送到。本网站承诺“客户第一”。（四）建立完善的网上服务系统在网上，要提供更加好的服务系统，为客户提供一流的服务，使客户感到满意。使网上和网下结合在一起。这样就能更好的为客户提供更加好的网上服务。五、网站的设计风格网站栏目设计以产品系列为主，网站色彩以黑色为主，直观清新，给人一种视觉上的舒适感。让客户更好的了解信息，采用的图片清晰度高，占用空间少，下载速度快，同时，根据目标访问群体层次的不同，（如地区性，年龄阶层的差异性）适应每一类消费者的需求。网站改版计划定于每半年进行较大规模的改版，不断补充，更新，调整内容及页面的不断创新。本网站语言：简体中文本站的网站属性：采用垂直型网站模式六、网站总体构成（一）前台的基本功能1.用户的登陆和注册首先要在本网站进行注册，注册一个新用户，点击页面“注册会员”进入用-5-户注册页面，成为我们的注册用户，在注册时请注意，您务必输入正确的邮件地址，为了使我们同您进行正常的联系，这一点很重要。然后，就用你的用户名登陆，登陆后找到您所需要的产品，您可以用浏览或搜索工具寻找您需要的产品，也可以查看里面的详细资料。2.商品搜索如果你喜欢哪款产品，就可以输入她的名字，点击搜索就可以了。只要网站有这款产品，你就可以找到你想要的。3.留言板你对我们网站有什么意见，喜欢哪款产品，对产品有什么看法，或者服务有，都可以提出来，我们会改进的。随时都可以留言，我们会尽快答复的。我们会提供最优质的服务，让顾客们满意。（二）后台的基本功能网站的后台是本网站的管理员才能拥有管理权限，管理员可以进行登录时密码的修改、对网站进行留言管理、新闻管理、商品管理等。只有这些功能设置的完善才能保证我们网站的正常运行。（三）购物流程图-6-七、数据库设计本项目主要用到了6个表，下面逐一说明：1.商品大类表，主要字段是大类的名称；2.商