高级综合商务英语1-Unit-12-entrepreneur-彭青龙

1UnitTwelveEntrepreneurship21.Lead-in2.TextA:CanRedWineHelpYouLiveForever?3.TextB:AnInterviewwithTimFerriss—AuthorofThe4-HourWorkweek34Lead-inDiscussion1.Whatqualitiesorpersonalitiesshouldapersonhavetobeasuccessfulentrepreneur?2.Whichentrepreneurdoyourespectmost?3.Haveyouevertriedtorunyourownbusiness?Whatwastheoutcome?54.Howshouldwemeasurethesuccessofanentrepreneur?5.Whatkindofsocialresponsibilitiesshouldanentrepreneurhave?6.Whatdoyouthinkoftheentrepreneurshipbyuniversitystudents?Advantagesanddisadvantages?Lead-inDiscussion6ReferenceanswersQ1.Whatqualitiesorpersonalitiesshouldapersonhavetobeasuccessfulentrepreneur?•Theabilitytolearnfromothers•Selfconfidence•Beinginnovative•inventiveSelfmotivationanddetermination•Showinginitiative7Referenceanswers•Analyticalabilities•Theabilitytomakedecisionsandtotake(considered)risks.•Afocusonresultsthatensuresproductsaresoldforaprofit.8Q4.Howshouldwemeasurethesuccessofanentrepreneur?•Hisfinancialworth•Thestabilityofhiscompany•Innovativeability•Contributiontosociety•Hissocialresponsibility•IntegrityReferenceanswers9Q5.Whatkindofsocialresponsibilitiesshouldanentrepreneurhave?•Environmentalprotection•Communityconcerns•Socialequality•Createsafequalityproducts•TimelytaxpayerAndother?Referenceanswers10Discusstheentrepreneurialconceptsthefollowingcartoonsconvey.Lead-inDiscussion11Lead-inDiscussion12Lead-inDiscussion13Lead-inDiscussion14Doyouagreewiththefollowingopinionsaboutfinancialcrisis?•“Anentrepreneurtendstobiteoffalittlemorethanhecanchewhopinghe'llquicklylearnhowtochewit.”—RoyAsh,co-founderofLittonIndustries•“Mysonisnowan‘entrepreneur’.That’swhatyou’recalledwhenyoudon’thaveajob.”—TedTurner,broadcastingentrepreneurLead-inDiscussion15•Businessopportunitiesarelikebuses,there’salwaysanotheronecoming.—RichardBranson•Themostvaluablethingyoucanmakeisamistake–youcan’tlearnanythingfrombeingperfect.—AdamOsborne•Idon’tknowthekeytosuccess,butthekeytofailureistryingtopleaseeverybody.—BillCosbyLead-inDiscussion16Studythefollowinggraph,andthentalkaboutyourunderstanding.Lead-inDiscussion17Readthefollowingfinancialcrisisjokeanddiscussitsimplications:“So,whatmadeyoudecidetogointobusinessforyourself?”“Itwassomethingmylastbosssaid.”“Really,whatwasthat?”“You’refired.”Lead-inInnovativeInventions18•Clickthewebsitetolearnmoreaboutentrepreneurship••Doyouagreetotheauthor’sopinions?Whyorwhynot?Lead-inEntrepreneurship1920StructuralAnalysisPara.MainTopicsPara.1-3IntroductiontotheeffectofresveratrolandthecompanySirtris.Para.4-16TheprocessofSirtris’establishmentandWestphal’sworkingconditions.Para.17-26ThefuturedevelopmentofSirtrisanditsowners’majorconcerns.21PartIQuestionsaboutPartIQ1.What’sthemainideaofPartI(Para.1-3)?Thispartintroducesthethreemainfactorsofthetext:theproductre—sveratrol,thecompany—SirtrisandtheentrepreneurWestphal,whichconsistsofthequintessentialpartofthewholestory.22Q2.WhatisSirtris’goal?Infact,Sirtrisisalabwhichfocusesontheresearchofmedicinesthatcanboostpeople’shealthandslowtheiragingprocess.Resveratrolisoneofitsproduct.PartIQuestionsaboutPartI23Q3.IsiteasyforSirtristodevelopsuchkindofmedicines?No.Forallthattohappen,Sirtrismustspendmanyyearsdoingtheresearchaboutthemedicine’sfunctions.Besides,ithastotakemanyriskstoventureintothisbiochemicalfield.Toachieveitsgoal,itmusthaveadreamer,asciencewhizandariverboatgambler.PartIQuestionsaboutPartI24Fewmedicaldiscoverieshavegeneratedsomuchinstantbuzz---evenJayLenoriffedaboutitinhisopeningmonologue.(Line7,Para1)Fewmedicaldiscoverieshavearousedsobigandquickresponsefromthemarket---evenJayLeno,thefamouscomediantalkedhumorouslyaboutitinhisopeningspeech.PartISentenceInterpretation25ThreeyearsagoonesuchparadoxstrolledintotheHarvardlabthatputresveratrolonthemapandsetinmotioneventsthatmayintimeradicallytransformthewayweage…(Line7,Para3)Threeyearsago,onepersonwithsuchkindofcontradictorycharacteristicswalkedintotheHarvardlab.Itwashimwhostartedadvertisingresveratrolandmadeitwell-knownandlaunchingsomeactivitieswhichwereverylikelytomakereadyandcompletechangestoourwayofaging…PartISentenceInterpretation26PartIWordsandExpressionsunprepossessing(Para.2)adj.notveryattractiveornoticeableexample:Despitehisunprepossessingappearance,hewasverypopularwithwomen.27inthewakeof(Para.2)Ifsomething,especiallysomethingbad,happensinthewakeofanevent,ithappensafterwardsandusuallyasaresultofit.example:Faminefollowedinthewakeofthedrought.insomebody’s/something’swakebehindoraftersomeoneorsomethingexample:Thecarleftcloudsofdustinitswake.PartIWordsandExpressions28retard(Para.4)vt.todelaythedevelopmentofsomething,ortomakesomethinghappenmoreslowlythanexpected[=slowdown]example:Coldweatherretardsthegrowthofmanyplants.synonyms:delay,holdup,slowdown,obstructPartIWordsandExpressions29provocative(Para.2)adj.provocativebehavior,remarks,etc.areintendedtomakepeopleangryorupset,ortocausealotofdiscussionprovocativecomment/remark/statementexample:Theminister’sprovocativeremarkswerewidelyreportedinthepress.synonyms:suggestive,alluring,arousing,