风险与危机Unit-7-PPT

RiskandCrisis风险与危机Unit7LearningobjectivesBrainstorming1ReadingComprehension2ListeningSkills3BusinessEnglishSkills4CaseStudy—WritingTask5Brainstorming:warm-updiscussion1.Whatdoyouknowaboutriskandcrisis?2.Howdoyouunderstandrisksinthebusinessworld？3.Whatwasthemostriskydecisionyouevermade?Whatwastheoutcome?4.Whichonedoyouthinkismorethreateningtomankind,financialcrisisorpublichealthcrisis?Why?ReadingComprehensionVocabulary-howthesewordsareusedinthearticle:1.Eurobond欧洲债券2.Wearoff逐渐减弱，逐渐消失3.Avert避免，防止4.Sovereigndefault主权债务违约5.Lull使平静；哄骗6.Yield收益7.Peripheral外围的，次要的8.Overhaul彻底检查；翻修9.Austerity紧缩ReadingComprehensionVocabulary-howthesewordsareusedinthearticle:10.Liability债务；责任11.Profligacy浪费，肆意挥霍12.Sprawl蔓延，扩展13.Depositinsurance存款保险14.Vulnerable易受攻击的15.Outsized特大的，异形的16.Sovereignbond主权债券17.Akinto类似于18.Risk-sharing风险分担ReadingComprehensionVocabulary-howthesewordsareusedinthearticle:19.Mutualize使成为共有20.Thicket灌木丛；错综复杂21.Technicality学术性；专门性22.Complacency自满，满足；自鸣得意23.Implacable难以和解的24.Cash-strapped缺乏现金的25.Quieten抚慰；使安静ThemeThearticlemainlyfocusesonthefollowingissues:whyeurocrisisisback,thewrongmethodstocombatthecrisis,thetwodeep-seatedweaknessesinthesinglecurrency,andthesolutiontoaddressthem.Attheendofthearticle,itsuggeststhattherearestillmanyobstaclesonthepathtosolvetheproblemandtheonlywayistoputreformsontheagenda.ReadingComprehensionOrganization&Structure•PartI(Para.1)–TheeffectsofEuropeanCentralBank’sintervention•PartII(Para.2-3)–Whyeurocrisisisback•PartIII(Para.4-5)–Thewrongmethodsandwhatactuallyshouldbedone•PartIV(Para.6-8)–Theweaknessesofsinglecurrencyandhowtodealwiththem•PartIV(Para.9)–ObstaclesandperspectivesPleaseanswerthefollowingquestionsinlistening7.11.Pleasewritedownthemainideasoftheremarksmadebythefollowingpeopleinthenewsreport:1)PresidentObama:____________________________________.2)JohnBoehner:_____________________________________.3)SteveMcMahon:_____________________________________.Listening:newsreportaboutU.S.unemployment1.HaveyoueverattendedorwatchedapressconferenceliveonTV?Whatarethereasonsforthepressconferencetobeheld?Pleasenamethreereasonsorsituationswhenthepressconferenceneedstobeheld.2.Inyouropinion,whatshouldbethebestwayofdamagecontrolafteranorganizationalcrisisorapubliccrisisoccurred?Inthemidstofacrisis,inwhatwayandtowhatextentwouldpressconferencecontributetothepartiesconcerned?3.Justincaseacompanyisputinanemergencycrisissituation,whatshouldbethestepsthatacompanyfollowtodragthecompanyoutoftheswamp.BusinessEnglishSkills:Pressconference:CrisismanagementTask:RecentlyKFCChinahasbeenexposedonthemediathatsomechickenwingssuppliershaveillegallyusedmanychemicalandmedicinaladdictivesinthefeedthatcanhelpchickensgrowveryfastandpreventthechickenfrominfectingdiseases.Dividetheclassintotwogroups,onegroupofthestudentsshouldactasmediareportersaskingquestionsrelatedtotheKFCscandalandtheothergroupshouldactasthePublicRelationOfficerinthemarketingdepartmentofKFC.Prepareyourquestionsandanswersandroleplaythepressconference.BusinessEnglishSkills:Pressconference:CrisismanagementCaseStudyandWrittenTaskWrittenTaskPleasewatchthemovie“SocialNetwork”,whichintroducestheentrepreneurialstoryofMarkZuckerberg,Facebook’sfounder,andhowhissocialnetworkcameintobeing.PleasediscussthequestionsonPage90withregardtoFacebook’srisksofbeingapublicly-listedcompanyandwriteaMEMOtothecompanyCEOprovidinganalyticaldetailsoftherisksandconsultativeideasforthecompany’sfuturestrategy.To:From:Date:SubjectTo:From:Date:Subject:Asthemostimportantinternalcommunicationtool,unlikenotes,memorandummustbewrittenincompletesentencesandfollowtheformatabove.MemoFormatforReferenceBeyourownhero,Create,innovateandsurpass!