电子商务教学的模式与探索

辽宁科技大学毕业设计（论文）第I页电子商务教学的模式与探索摘要为了适应教育迅速发展的需要，迎接知识经济和网络化时代的挑战，本文从交互式教学模式、充分发挥学生主体作用及以应用为主的能力培养等三个方面对搞好《电子商务》课程教学进行了有益的探索。根据本课程的特点，在教学中主要采用以课堂讲述，辅以多媒体课件等形式，讲解每个单元的重点内容，占用每单元总学时的三分之一；实用案例或电子商务模拟软件的操作演示，占用每单元总学时的三分之一；学生通过网络教学系统了解更深入、全面的知识，并实际上网查看或使用相关内容，占用每单元总学时的三分之一。通过这种讲解、演示、实际操作和网络自学，使学生达到对各单元内容的理解和实际应用，并培养学生自己解决问题的能力。由于电子商务的技术和应用发展与变化的很快，因此，在教学内容上面要及时补充和更新新的理论与知识。实践是检验真理的唯一标准，很多经验我们不能只是一层不变的套用书本知识。书本知识是固定的，但是世界在变，经验在变，周围的一切都在变。我们如何把所学到的积极的用到实践中去？这就不只需要固定的理论，还需要灵活处理事情的方法。在进行电子商务教学时，要把固定的书本知识和实践运用在一起。理论是为实践做基础的，但是如果脱离的实践的理论根本没有任何意义。实践甚至比理论更重要。在进行电子商务教学模式时，要脱离传统的教学模式。把实践放在理论前面。关键词电子商务；网络；交互式教学模式辽宁科技大学毕业设计（论文）第II页AbstractInordertoadapttotherapiddevelopmentofvocationalandtechnicaleducationneedsofaknowledge-basedeconomyandnetworkstomeetthechallengesoftheera,thisarticlefromtheinteractiveteachingmodel,andgivefullplaythemainroleofstudentsandapplication-basedcapacity-buildingtodoagoodjobinthreeareas,suchase-commerceTeachinghasmadeusefulexplorations.Accordingtothecharacteristicsofthiscourse,mainlyusedinteachingaboutclassroom,supplementedbytheformofmultimediacourseware,thefocusonthecontentofeachunit,eachunitoccupiedbyone-thirdofthetotalhours;practicalsimulationcasesore-commercesoftwareoperationanddemonstrationofeachunitoccupiedbyone-thirdofthetotalhours;studentsunderstandtheeducationsystemthroughthenetworkamorein-depthandcomprehensiveknowledgeandpracticalaccesstovieworusethecontentsofeachunitoccupiedbyone-thirdofthetotalhours.Asaresultofe-commercetechnologyandapplicationdevelopmentandchangequickly,therefore,inteachingthecontentoftheaboveshouldbeaddedandupdatedintimeanewtheoryandknowledge.Practiceisthesolecriterionoftruth,alotofexperienceandwecannotjustapplyalayerofthesamebookknowledge.Bookknowledgeisfixed,buttheworldischanging,experienceinchange,everythingaroundischanging.Welearnedhowtousetheactivepractice?Thistheorynotonlytheneedforfixed,andthingsneedtobeflexibleapproach.Teachingine-commerce,thebookshouldbefixedwithknowledgeandpracticalapplication.Theoryisthefoundationforthepractice,butifthepracticefromthetheorydoesnothaveanysignificance.Practiceevenmoreimportantthantheory.Teachingmodeine-commerce,tostayawayfromthetraditionalteachingmodel.Theorytopracticeonthefront.Keywordse-commerce;network;interactiveteachingmodel辽宁科技大学毕业设计（论文）第III页目录摘要........................................................................................................................................IAbstract.................................................................................................................................II第1章绪论.........................................................................................................................11.1研究背景.....................................................................................................................11.2国内外的教学模式与现状.........................................................................................21.3本文的研究思路和方法.............................................................................................3第2章电子商务与教学模式综述.....................................................................................42.1电子商务一种全新的营销模式.................................................................................42.1.1电子商务对未来社会的影响............................................................................42.1.2电子商务的概念................................................................................................52.1.3电子商务的作用................................................................................................52.1.4电子商务在实际应用中优点............................................................................62.2电子商务教学发展的研究.........................................................................................72.2.1国内外电子商务教学模式研究........................................................................82.3中国电子商务教学模式分析.....................................................................................82.4中国电子商务教学模式发展问题.............................................................................9第3章电子商务教学研究问题.......................................................................................103.1电子商务教学发展现状...........................................................................................103.1.1迎合国内外营销需要......................................................................................103.1.2一门新兴学科..................................................................................................103.1.3教学单一,没有针对性.....................................................................................113.1.4适应网络社会..................................................................................................113.2中国电子商务教学发展的SWOT分析.................................................................113.2.1中国电子商务教学发展的优势分析..............................................................113.2.2中国电子商务教学发展的劣势分析..............................................................123.3电子商务教学的机遇与挑战分析...........................................................................123.3.1电子商务教学面临的发展