电子教案Chap006

1教案InternationalMarketing国际市场营销教研室：商务英语教研室教师姓名：姚数萍课程名称国际市场营销授课专业和班级商务英语B091203授课内容Chapter6–ThePoliticalEnvironment:ACriticalConcern授课学时2教学目的1)Stressthatgovernmentpolicesandtheirstabilityareinfluencedbypoliticalpartiesandnationalism.2)MakethepointthattheU.S.governmentisjustasimportantincreatingpoliticalrisksforU.S.businessasareforeigngovernments.3)Examinethevarioustypesofpoliticalrisksfromthemostsevere,confiscation,tothelesssevere.4)Discussthevariouswaysgovernmentsencourageforeigninvestment.5)Explorethemeanscompanieshavetoreducepoliticalvulnerabilityandprotecttheirforeigninvestment.教学重点Confiscation,expropriation,domestication,politicalsanctions,nationalism,licensing,expandingtheinvestmentbase教学方法Student-orientedcommunicativeteaching,freediscussionandinteraction.教学过程Theteachingprocessofonelecture:1.Warm-upactivities(10minutes)2.Commentsandsuggestions(20minutes)3.Detailedstudiesofthischapter(60minutes)4.Questiondiscussion(10minutes)作业CaseAnalysisandExercises2,5,6onPage155.辅助手段Multimediasoftware2教学内容1.Warm-upactivitiesPartI:Questionfordiscussion:Q1:Doyouknowanythingabouttheformsofgovernment?Q2:Whatdoesitmeanby“WorldTradeGoesBanana”?Q3:Whatisthesovereigntyofanations?II.Commentsandsuggestions1.Eventhoughexpropriationandforceddomesticationthatexistedinthe1960sand1970snolongerloomasmajorpoliticalrisks,Istillliketodiscusstheseissuesinsomedepth.Mypurposeisthreefold;first,itisimportantforstudentstobeawareofthepowerthatagovernmentcanhaveoveraforeignbusinessandaforeigncompany’srelativeinabilitytochangegovernmentdecreesoncetheyaremade;second,while,notperfect,therearewayscompaniescanoperatetolessenvulnerability;and,third,manyoftheinvestmentdecisionsandthemannerinwhichbusinessoperateroutinelytodaystemfromtheirexperiencesduringtheperiodwhenexpropriationwasmoreprevalent.Mostforeigninvestmentsincludelocalpartnersratherthantrying“togoitalone,”andeffortstooperateinsuchawaythattheyaddtothecountry’seconomicandsocialdevelopmentbeyondtheirindividualinvestmentsalbeitmuchismandatedbythehostgovernment.2.Oneofthetypesofrisksthatseemtobeontheincreaseareterroristsacts.SometimestheseactsofviolencearedirectedagainstanspecificMNCforsomealleged“crime,”inothercasestheMNCisthevictimbuttheviolentactisdesignedtoembarrassthegovernment.Airlineshaveoftenbeenthevictimwhenitisthegovernmenttheterrorististargeting.III.DetailedstudiesofthetextLectureoutline:I.TheSovereigntyofNationsII.StabilityofGovernmentPoliciesA.PoliticalPartiesB.NationalismIII.PoliticalRisksofGlobalBusinessA.Confiscation,Expropriation,andDomesticationB.EconomicRisks1.ExchangeControls2.Local-ContentLaws3.ImportRestrictions4.TaxControls5.PriceControls6.PoliticalSanctionsC.PoliticalandSocialActivists1.ViolenceandTerrorism2.CyberTerrorismIV.AssessingPoliticalVulnerabilityA.PoliticallySensitiveProductsandIssues3B.ForecastingPoliticalRiskV.ReducingPoliticalVulnerabilityA.GoodCorporateCitizenshipB.ManagingExternalAffairsC.StrategiestoLessenPoliticalRisk1.JointVentures2.ExpandingtheInvestmentBase3.MarketingandDistribution4.Licensing5.PlannedDomesticationD.PoliticalPayoffsVI.GovernmentEncourageofGlobalBusinessA.ForeignGovernmentEncouragementB.U.S.GovernmentEncouragementVII.SummaryDetailedstudyofthischapter:1.Define:SovereigntyConfiscationNationalismDomesticationExpropriationPSAs2.Whywouldacountryratherdomesticatethanexpropriate?Expropriationcreatesproblemswithothergovernmentsandcancausepotentialinvestorstoshyawayfrominvestmentsintheircountry.Further,ifacountrydomesticates,theyareabletoachievealmostall,ifnotall,theadvantagesofexpropriationwithoutthenegativeaspectsassociatedwithsuchadrasticmove.3.“Acrucialfactwhendoingbusinessinaforeigncountryisthatpermissiontoconductbusinessiscontrolledbythegovernmentofthehostcountry.”Comment.Itisextremelycriticalforacompanytoexamine,evaluate,andcomprehendthepresentandfuturepoliciesofthegovernmentinaforeigncountry.Todothis,thetypeofgovernmentandthetypesofpoliticalpartiesandtheirbasicphilosophiestowardforeignbusinessmustbestudiedindepth.Thelevelofeconomicdevelopmentandtheaccompanyingpoliticalpoliciesaredirectlycorrelatedwiththeattitudeofthegovernmenttowardforeignbusiness.Thisattitudemayormaynotchangewithchangesingovernment,politicalparties,economicconditions,etc.Also,theimportanceofproductstothecountryisadecidingfactorinrestrictingorencouragingforeignbusiness.4.Whatarethemainfactorstoconsiderinassessingthedominantpoliticalclimatewithinacountry?a.Currentformofgovernment.b.Currentpoliticalpartysystems.c.Stabilityandpermanencyofgovernmentpolicy.d.Risksorencouragementsofforeignbusinessresultingfrompoliticalactivity.5.Whyisworkingknowledgeofpartyphilosophysoimportantinapoliticalassessmentof4amarket?Discuss.Aworkingknowledgeofpartyphilosophiesisnecessaryifthereisapossibilitythatachangeingovernmentpolicytowardforeignbusinesscouldresultfromachangeingovernmentorpoliticalparties.6.HowcanachangeinthepoliticalpartyinPoweraffectaninvestor?Discussandgiveexamples.Particularlyimportanttothemarketerisknowledgeofthephilosophiesofallmajorpoliticalpartieswithinacountry,sinceany