中国平安保险公司项目培训课程从数据到图表

PAI020919BJ(GB)-TrainingD4_RC机密项目培训课程从数据到图表PAI020919BJ(GB)-TrainingD4_RC1内容提要理论介绍实际练习如何检查你的图表PAI020919BJ(GB)-TrainingD4_RC2图表是商业沟通中不可缺少的要件口头沟通书面材料多媒体报告图表PAI020919BJ(GB)-TrainingD4_RCUSEOFCHARTSINANALYSIS在分析方面应用图表Discoverimplications-checktrends,correlations,etc.Ensurethatideasarepresentedcompletely发现含意—检查趋势、相互关系…等确使观念能完全的表达出来PAI020919BJ(GB)-TrainingD4_RC4USEOFCHARTSINCOMMUNICATION在沟通方面应用图表MakemessagesvividConveyinformationquicklyDirectattentiontoimportantpointsDisplayrelationshipsmoreclearly使讯息的表达鲜明生动迅速的传达讯息直接专注重点更明确地显示其相互关PAI020919BJ(GB)-TrainingD4_RC5CHARACTERISTICSOFAGOODCHART好图表的特性Appropriate-mostfittingsolutionClear-messageisevidentEconomical-simpleandeasytoreadConsistent-patternestablishedandadheredto适当性—最适合的方式清晰性—讯息明显经济性—简单且容易阅读一致性—设立典范及坚持通用PAI020919BJ(GB)-TrainingD4_RC6FOURTYPESOFCHARTS图表的四种形式TextchartsTablesDiagramsorconceptualchartsDatacharts文字图表列表式图表示意图或概念图表数据图表PAI020919BJ(GB)-TrainingD4_RC7TEXTCHARTS文字图表Visual视觉Nextsteps下一步骤StudytheexhibitsLearntheguidelinesRefertothemodelsDecision决策参考优点Pro缺点ConABCCharts图表研究图表学习指导方针应用模型PAI020919BJ(GB)-TrainingD4_RC8TABLES列表式图表Salesdistribution销售分布US$millions百万美元19992000East东区$1.2$2.0Central中区1.71.5West西区2.32.7Total总计$5.2$6.2PAI020919BJ(GB)-TrainingD4_RC9DIAGRAMSORCONCEPTUALCHARTS示意图或概念图表Flow流程图Conceptual概念图Organization组织图Gantt时程表Map地图Form表格Strategy策略Organization组织Marketing行销Compensation薪酬Jan.一月Feb.二月Mar.三月Apr.四月PAI020919BJ(GB)-TrainingD4_RC10DATACHARTS数据图表Pie圆型Column直条型Combination综合型Bar横条型Line线型Surface平面型Dot点状型PAI020919BJ(GB)-TrainingD4_RC11FOURSTEPSTOCREATINGADATACHART制作数据图表的四个步骤Tabulatedata数据制表Definemessage确认讯息Understandcomparison了解对比性Drawchart绘图PAI020919BJ(GB)-TrainingD4_RC12Share,accountedforx%,contributedto,%oftotalRank,more,less,largerthan,smallerthan,equalto,thesameTrend,change,fluctuate,rise,decline,increase,decrease,growthDistribution,occurrence,concentration,centreon,x-yrange,agegroupRelationship,relatedto,increaseswith,decreaseswith,changeswith,varieswithComponent成分Item项目Timeseries时间先後Frequency频率Correlation关连性CLUEWORDSFORFINDINGCOMPARISONINMESSAGE如何利用关键字在讯息中找出对比性Comparison对比性Cluewords关键字份额（占有率）、占有X%、贡献率、百分比排名、多、少、大於、小於、等於、相同趋势、改变、波动、上升、下降、增加、降低、成长分布率、发生率、集中状态、中心点、X-Y范围、年龄群相关性、成比例…、随…而增加、随…而减低、随…而改变、因…而定PAI020919BJ(GB)-TrainingD4_RC13CHARTFORMEDBYCOMPARISONINMESSAGE从讯息中的对比性制成图表Pie圆型Bar横条型Column直条型Line线型Dot点型Basicchartforms基本图表Kindsofcomparison对比性的种类Correlation关连性Frequency频率Timeseries时间先後Item项目component成分PAI020919BJ(GB)-TrainingD4_RC14EXERCISES练习WhatshareofBeijing'stwo-wheelvehiclemarketwasheldbybicyclesin1999?Howdidthenumberofshipsproducedeachyearbetween1995and19959change?Whatistherelationshipbetweenthenumberofmotorbikesandthenumberofbicyclesproduced?Whatisthedifferencebetweenthenumberoftrucksandbusesproducedeachyearbetween1995and1999,andthenumberofships?In1999,whichkindoftransportdidBeijingproducethemostof?Trucksandbuses?Ships?Motorbikes?Bicycles?在1999年，脚踏车在北京两轮交通工具市场的占有率？在1995年和1999年之间，商船每年的产量如何变化？摩托车及脚踏车每年的产量之间的关系如何？在1995年和1999年之间，卡车及公共汽车每年产量的差异性如何？商船的产量如何？在1999年，北京生产最多的交通工具是那一种？卡车和公共汽车？轮船？摩托车？脚踏车？PAI020919BJ(GB)-TrainingD4_RC15Aparticularmanagerspendsonly15%ofhistimewithclients.Increasingpriceswouldresultinhigherprofit.Ourmarketshareisthesecond-largestintheindustry.ProductivityofplantBwaslowestofall.Wehaveenjoyedsteadysalesinahighlyfluctuatingmarket.Moreexpensivetireslastlonger.Lastyear,mostsaleswereinthe$100-$150range.EXERCISES练习某一位经理只花费15%的时间在客户身上价格的增加会产生较高的利润我们的市场占有率是产业中的第二位B工厂的生产力是所有工厂中最差的我们过去在高波动市场中一直享有稳定的销售较贵的轮胎寿命较长去年大部份的销售金额是在$100-150之间PAI020919BJ(GB)-TrainingD4_RC16北京速食消费结构30%39%31%26%25%30%29%3012-1920-2425-2930-3440+平均Source:IMI30-5050平均(RMB)RMBPercent35%32%35%35%45%32%18%35%29%34%39%33%38%53%48444850505650PAI020919BJ(GB)-TrainingD4_RC17北京人平均每月速食花费在44到56元之间RMB44485050565048RMB12-1920-2425-2930-3435-3940+Average年龄PAI020919BJ(GB)-TrainingD4_RC18哪家速食餐厅是你的首选餐厅?Bigburger12-1920-2425-2930-3435-39平均515050645567%51SmallchickenOther40+232923132317%2995111083%6受访者的百分比PAI020919BJ(GB)-TrainingD4_RC19BIGBURGER是北京最受欢迎的速食餐厅100%=485受访者55%15822BigBurgerSmallChickenChinaNoodleOthersSource:IMIPAI020919BJ(GB)-TrainingD4_RC20你看出哪些讯息?0102030405060708090JanFebMarAprMayJuneJulyAugSeptOctNovDec合约数PAI020919BJ(GB)-TrainingD4_RC21主要对比时间先后项目成分次要对比双重对比图表成分项目时间先后PAI020919BJ(GB)-TrainingD4_RC机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。项目培训课程2002年9月19日下午金字塔写作原则PAI020919BJ(GB)-TrainingD4_RC23AGENDA课程•WritingBackwards?ThePyramid从结论说起•TheGoverningThought(TOPS)中心思想•LogicalArguments逻辑论证•LogicalGroupings逻辑组合•NoGaps,Nooverlaps(MECE)不遗漏、不重叠(不多不少)PAI020919BJ(GB)-TrainingD4_RC24EVOLUTIONOFSTRATEGICWRITING策略性写作方式的演变Writingsentences造句Writingstories写故事Writingbackwards从後面(结论)写起IIIIII25雪莉吾友：我俩是多年老朋友了，共渡过许多好时光…但一个月前你说了些令人难受的话…上两星期你又没来参加我的派对…後来…26雪莉吾友：我恨你！因为1.…2.…3.…PAI020919BJ(GB)-TrainingD4_RC27WRITINGBACKWARDS(PYRAMIDPRINCIPLE)从结论说起(金字塔写作原则)DearShirley...雪莉吾友…Ihateyou我恨你Reason#1第一个理由Reason#2第二个理由Reason#3第三个理由PAI020919BJ(GB)-TrainingD4_RC28SOLVINGTHEPROBLEM解决问题Facts事实Analyses分析Conclusions结论Recommendations建议方案COMMUNICATINGTHESOLUTION沟通解决问题的办法Recommendations建议方案Actions