浅析中小企业核心竞争力的培育

西南科技大学本科生毕业论文I浅析中小企业核心竞争力的培育罗茜尹（西南科技大学经济管理学院）【摘要】：核心竞争力是企业赖以生存和发展的主要因素，是一个企业保持持续竞争优势的源泉，是企业的生命线，是企业生存和发展的关键。在急剧变化的市场环境下，中小企业更要不断审视自己和竞争对手，不断学习和创新，不断培育、维护和提升自己的核心竞争力。一个企业如何生存发展并取得胜利很大程序取决于企业的核心竞争力，所以一个好的企业要能理解企业核心竞争力，并掌握提高自己的企业核心竞争力。一直以来，关于企业的核心竞争力每个企业都有不同见解，并且各自有不同的方式来提高企业核心竞争力，本文在核心竞争力相关基本理论解析的内涵基础上，分析了我国培育国内中小企业核心竞争力的迫切性，针对国内中小企业核心竞争力的现状中企业综合实力不强，产品质量相对较差，技术创新能力不高，人员素质偏低等问题提出通过开发企业人力资源，培育企业技术核心能力，实施品牌战略来提高国内中小企业的核心竞争力。【关键词】：中小企业核心竞争力创新培育西南科技大学本科生毕业论文IIAccordingtothecultivationofthecorecompetenceofsmallandmedium-sizedenterprisesYinXiLuo（SchoolofEconomicsandManagement）【Abstract】:Thecorecompetitiveforceoftheenterpriseistheenterprisesurvivalandthedevelopmentofmainfactors,isaenterprisekeepsustainablecompetitiveadvantageofsource,isthelifeoftheenterprise,isthekeyofenterprisesurvivalanddevelopment.Withtherapidchangesofmarketenvironment,andsmallandmedium-sizedenterprisesshouldcontinuouslylookatthemselvesandcompetition,andconstantlylearningandinnovation,constantlycultivate,maintainandimprovetheirowncorecompetitiveness.Anenterprisehowtosurvivedevelopmentandwinbigprogramdependsonthecorecompetitivenessoftheenterprise,butthecorecompetitiveforceoftheenterprisehowtounderstand?Howtoimprove?Sincealways,aboutthecorecompetitivenessoftheenterpriseeachenterprisehasdifferentopinions,andeachhadadifferentwaytoimproveenterprisecorecompetitiveability,basedonthecorecompetitivenessofthebasictheoryofrelatedanalysisbasedonthe西南科技大学本科生毕业论文IIIconnotation,analyzesourcountrytofosterdomesticsmallandmedium-sizedenterprisecorecompetitiveabilityoftheurgency,inviewofthedomesticenterprisecorecompetitivepowerinthepresentsituation,theenterprisecomprehensivestrengthisnotstrong,theproductqualityisrelativelypoor,thetechnicalinnovationabilityisnothigh,lowqualityofpersonnelwereputforwardthroughthedevelopmententerprisehumanresourcesandcultivateenterprisetechnologycoreability,theimplementationofbrandstrategytoraisedomesticsmallandmedium-sizedenterprise'scorecompetitiveability.【KeyWords】:Smallandmedium-sizedenterprise；Corecompetitiveness；innovation；Foster西南科技大学本科生毕业论文IV目录引言·····················································································1一、企业核心竞争力理论概述········································································1（一）核心竞争力的概念·····································································1（二）核心竞争力的构成及表现形式·····················································1（三）核心竞争力的特征·····································································4（四）核心竞争力的灵魂·····································································4（五）核心竞争力对于中小企业发展的意义············································4（六）培育中小企业核心竞争力的迫切性···············································5二、我国中小企业核心竞争力现状及问题·························································5（一）企业小而弱、大而散·································································6（二）产品质量相对较差·····································································6（三）技术创新能力差········································································6（四）管理水平低··············································································6（五）员工素质偏低···········································································7（六）战略定位不够准确·····································································7三、积极培育国内中小企业核心竞争力····························································7（一）积极打造人才资本·····································································7（二）培育企业的核心技术能力···························································8（三）形成有特色的管理模式·····························································10（四）打造品牌，实施名牌战略··························································10（五）建立学习型组织·······································································11（六）培育先进的中小企业文化··························································12结语···················································································15参考文献：······················································································16致谢：····························································································17西南科技大学本科生毕业论文1引言随着经济全球化的深入发展和中国加入WTO，我国中小企业面临的竞争环境逐渐由地区性的、全国性的过渡到全球性的。而在经济全球化趋势下，国家之间的竞争最重要的是经济实力的较量，而一个国家经济实力的重要体现就是要有参与国际竞争的企业集团；而这些企业集团的竞争力和实力，则取决于企业的核心竞争力。在越来越白热化的竞争中，国内中小企业要想获取竞争优势，不仅要关注外部环境变化给企业带来的机会和挑战，更要发现积累企业自身独特的资源优势，形成有别于其它企业，为本企业所特有的核心竞争力。只有这样，企业才能获得长久的竞争优势，才能抢占21世纪国际竞争的制高点。为了迎接全球经济竞争日益加剧的挑战，各个国家纷纷完善和加强了对中小企业核心竞争力的培养，通过增强中小企业的核心竞争力来营造中小企业的持续竞争优势，核心竞争力的培养被提到了前所未有的重要地位。一、企业核心竞争力理论概述（一）核心竞争力的概念核心竞争力，这一概念是1990年由美国学者普拉哈拉德和哈默在他们的一篇论文《企业核心能力》首次提出来的，是指企业(或企业集团)在竞争中获取、配置关键资源，能使企业形成并保持长期稳定的可持续竞争优势及稳定的超额利润的能力。（二）核心竞争力的构成及表现形式企业核心竞争力是一个多元和复杂的系统，表现为一定的层次结构，包括核心业务(主营领域)、核心制造(主导产品)、核心技术能力(优势技术与专长)、核心管理能力(成长能力)、核心营销服务网络、以及战略管理与创新能力等。西南科技大学本科生毕业论文2核心竞争力按其具有相对垄断性，在企业中占有核心地位，且能独立运作的竞争优势分类，有六种表现形式：技术型企业、文化型企业、渠道型企业、品牌型企业、资金型企业、规则型企业核心竞争力，从其具体体现形式分析，可大体分解为十个内容：1、决策竞争力。这种竞争力，是企业辨别发展陷阱和市场机会，对环境变化做出及时有效反应的能力。不具有这一竞争力，核心竞争力也就成了一具腐尸。决策竞争力与企业决策力是一种同一关系。决策频频失误的企业，肯定没有决策竞争力。没有决策竞争力的企业，也就是企业决策力薄弱。2、组织竞争力。企业市场竞争，最终得通过企业组织来实施。也只有当保证企业组织目标的实现必