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公司需要变化,需要不断寻找新创意,才能立于不败之地。但你的团队或许并不擅长创造性思维。那么,如何让团队成员跳出常规套路,提出独辟蹊径的创意呢?一些看似简单,甚至有些搞笑的方法,其实很有帮助。提高团队创造性思维的5种方法You’retryingtogetyourteamtothinkcreatively.Butinsteadyou’regettingblankstares…followedbyfeeble,minorvariationsofsolutionsyou’vealreadyheardadozentimes.Whatcanyoudo?Thisisacommonproblematmostofficestoday.Everythingseemstobeinastateofflux.Long-establishedindustriesarebeingdisruptedbynewcomersandtechstartups.Companiesneedtochange,managementknowsit,andtheyarelookingforfreshideas.Butyouprobablydidn’thirethesepeoplefortheircreativity.It’snotwhattheydo.Asamanagementconsultant,Ioncesatandwatchedateamofinsurancebrokerstrytobrainstorm.Itwasn’tpretty.Herearefivewaystogetyourcolleagues’creativityenginesstarted.1.PuttheminamessyroomSoundssilly,right?AstudyconductedattheUniversityofMinnesota,andpublishedlastyearintheJournalofPsychologicalScience,foundevidencethatjustbeinginamessyroomcanhelppeoplethinkmorecreatively.Participantsinseveralexperimentshadtofillinquestionnaireswhilesittinginanoffice.Someweregivenacleanandtidyoffice;others,anofficeindisorder,strewnwithpapersandsupplieseverywhere.Participantswerethenpresentedwithvarioustaskstotesttheirabilitytothinkcreatively.Inanutshell,thosewhohadfirstspenttimeinthemessyofficetrouncedthosewhohadbeenintheneatone.Theyweremorelikelytothinkupcreativesolutionstoproblems,andmorelikelytoembracenewandinnovativeproductsoverconventionalones.“Disorderlyenvironmentsseemtoinspirebreakingfreeoftradition,whichcanproducefreshinsights,”wroteMinnesota’sKathleenVohlswhenreportingthefindings.Justmakingtheofficeuntidy“madeawhoppingdifferencetopeople’sbehavior,”sheadded.2.Getthemtoplayliar’spokerfirst“Liar’sPoker,”agameofbluffanddouble-bluffplayedwithdollarbills,wasmadefamousbythewriterMichaelLewis25yearsago.HisbookofthesamenamechronicledthedishonestyofWallStreet,wherethegameispopular.Thegameputsapremiumonlying.Basically,youhavetolietowin.Ifyoucan’tgetenoughfreshideasoutofyourteam,maybeyoushouldplayafewrounds.Orplayanyothergamewhereparticipantshaveabsolutecarteblanchetolie,cheat,andstealasmuchaspossible.Thereason?AccordingtoFrancescaGinoatHarvardBusinessSchoolandScottWiltermuthattheUniversityofSouthernCalifornia’sMarshallSchoolofBusiness,thereisaclearlinkbetweendishonestyandcreativity.Itisn’tjustthatthedishonestalsotendtobecreative,theyfound.It’sthateventhehonestbecomemorecreativeifyoucanfirstpersuadethemtodoalittlelying,cheating,andstealing.你努力让团队进行有创意的思考,结果却只看到茫然困惑的眼神……最终得到的解决方案,跟自己看过几十遍的那些鸡肋方案大同小异。对此,你能做些什么?这是目前大多数办公室普遍存在的问题。似乎一切都处在不断变化当中。历史悠久的行业正在被不断涌现的新生力量和科技初创公司破坏。管理层清楚,公司需要保持变化,而且他们也在不断寻找新的创意。但你雇佣这些人时,或许并不是为了利用他们的创造力。那不是他们擅长做的事情。作为一名管理顾问,我曾亲身参与过一个保险经纪人团队进行头脑风暴的过程。那个场面可不太美妙。那么,如何发动同事们的“创造力引擎”呢?以下是五条建议。1.将他们放在一个杂乱的房间里。听起来很蠢吧?明尼苏达大学(UniversityofMinnesota)的一项研究发现,杂乱的房间可以帮助人们更有创造性地思考。该研究已在去年的《心理科学杂志》(JournalofPsychologicalScience)上发表。几项实验的参与者均被要求在办公室里填写调查问卷。其中一部分坐在干净整洁的办公室里;其他人的办公室则一片杂乱,到处都散落着文件和办公用品。参与者随后被安排了各种任务,以测试他们进行创造性思考的能力。简而言之,最开始在杂乱办公室的参与者,完胜在清洁办公室的人。他们更有可能想出有创意的解决方案,并且更有可能接受有创意的新产品。明尼苏达大学的凯思林•沃赫尔斯在报告中写道:“杂乱的环境能够启发人们打破传统,进而产生新鲜的见解。”让办公室变得凌乱“会让人们的行为产生巨大的变化,”她补充道。2.玩“说谎者的扑克牌”游戏“说谎者的扑克牌”(Liar’sPoker)是用美钞玩的一种充满欺诈的扑克牌游戏,25年前,作家迈克尔•刘易斯提高了这种游戏的知名度。他的同名图书记录了流行这种游戏的华尔街的各种欺诈行为。这种游戏鼓励撒谎。基本上,你只有撒谎才能赢。如果你的团队没有足够新鲜的创意,不妨他们玩几把这种游戏,或者能够让参与者随心所欲撒谎、欺骗和偷窃的其他游戏。推荐此类游戏的原因何在?哈佛商学院(HarvardBusinessSchool)的弗朗西斯卡•吉诺和南加州大学(UniversityofSouthernCalifornia)马歇尔商学院(MarshallSchoolofBusiness)的斯科特•维尔特姆斯发现,欺诈与创造力之间有明确的联系。当然,他们不仅发现不诚实的人更有创造力。即便诚实的人,只要你能说服他们进行一定程度的撒谎、欺诈和偷窃,他们也可以变得更有创造力。Thepairconductedaseriesofexperimentsinwhichtheytestedparticipants’honestyandthentheircreativity.Theyalsoconductedexperimentsinwhichtheyinducedthehonesttobehavemoredishonestly.Releasingpeoplefromtheirethicalboundariesseemstohelpfreetheirmindsfromabidingotherrulesaswell,theresearchersconcluded.3.SendthemoutforawalkGetoutoftheprojectroom.Stopsittingaroundthattablestaringatthewhiteboard.Stopthinkingthatthemorehoursyouareallsittinginthesameroomeatingdoughnutsthemoreproductiveyou’rebeing.Peoplearemostlikelytodotheirbestcreativethinkingwhileinmotion—whetheroutdoors,downacorridor,orevenjustonatreadmill,accordingtoresearchconductedrecentlyatStanfordUniversity.Inaseriesofexperiments,participantsweregivenavarietyofteststoseehowwelltheywereabletocomeupwithcreativesolutionstoproblems.Thosewhoansweredwhilewalking,orjustafterwalking,faredmuchbetter.Indeed,makingparticipantswalkwhileansweringquestionsdoubledthenumberofcreativeresponses.TheresearchwasconductedbyMarilyOppezzo,nowapsychologistatSantaClaraUniversity,andwaspublishedearlierthisyearintheAmericanPsychologicalAssociation’sJournalofExperimentalPsychology.4.MakethemreadthephonebookfirstYes,really.Ifyouwanttogetpeopletothinkcreatively,firstmakethembored.Reallybored.Themoreboredtheyare,themoretheywilldaydream,andgoodthingswillfollow.Itsoundslikeaspoof,butacoupleofyearsagoBritishresearchersfounditwasnojoke.SandiMannandRebekahCadmanattheUniversityofCentralLancashireconductedexperimentsinwhichparticipantshadtocomeupwithcreativeusesforapairofstyrofoamcups.Thosewhohadtocopyoutthephonebookfirstfor15minut
本文标题:提高团队创造性思维的5种方法
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