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TheFeasibilityStudyofTheProjectⅠIntroductionInordertoexplorethefeasibilityofopeningaTrainingCenterinQibiaocommunity,wedidthissurveytogetsomeinformationaboutit.ⅡThepurposeofthesurvey⑴Toknowthebasicinformationofourcustomers;⑵Tohaveanideaofthecustomers’consumptionconcept;⑶Togetsomeinformationofourcompetitors;⑷Topredictthepotentialmarket;⑸TomakeabudgetandknowtherisksoftheprojectⅢTheobjectofthesurveyParentsinQibiaocommunityⅣContentandresultofthesurvey1、parents’supportratingontrainingcenterfortheirchildren家长对孩子上培训中心的支持情况支持50%不支持8%视情况而定42%50%peoplesupporttheirchildrentojoininTrainingCenter,and42%peoplearenotsure.Alargepartofthepeoplesupporttrainingcenter.2、students’leverofeducation学生正在接受的教育程度幼儿园56%小学18%初中14%高中6%其它6%Thereare74%childreninthekindergartenandprimaryschool,soourtargetpeoplearemainlyforthem.SowewilldotheEnglishenlightmentforyoungchildrenandprimaryEnglish.3、Thelessonsthatparentswanttheirchildrentolearn家长想要孩子学的课程英语46%语文6%数学15%艺术27%理科类6%46%parentswanttheirchildrentolearnEnglish,soourmainclassisEnglish,atthesametimewewillopensomeartlessons.Fromthequestionerswecanalsoknowthat(1)52%parentsarewillingtoacceptthepricefrom1000yuanto3000yuanayear.Sowecanmakeageneralappropriatepricestandardtoattractparentstosignup.(2)Mostofparentsareconcernedonthefeescale、convenienttransportation、hardwarefacilities、institutioncredibility、servicequality、teacherresourceandgreatteachingenvironment.That’sindicatesparentshavealongingandconcernedheartaboutabrilliantTrainingschool’scome.(3)Inthelightofthesurveyfindings,wehavesummedupsomesuggestionsofparents.First,theschoolmustbenearandconvenienttotheirhome;Second,parentsthinktheteachingeffectisthemostimportantthing;Third,theschoolshouldtrytheirbesttopromotestudents’interestinEnglish;Fourth,theteachershouldbepatient、responsible、enthusiasticandwarm-hearted;Fifth,theschoolshouldhaveexcellentteacherresourcesandgoodstudyingenvironment.(4)43%childrenhavetakenpartintrainingcenterbeforeandonly9%saidthattheyhavenoneedforit.VSWOTAnalysisSubjectofSWOTanalysisStrengthsGreatandenoughteacherswithspecializedknowledge.Teachersarewithgreatpatienceandresponsibility.WeaknessThescaleofthecenterissmall,itcan'tcompetewithothercentersThetrainingcenterisnotfamous,thereisnobrandeffectTheconsumermarketislimitedinqibiaocommunityFacilitiesarenotperfectOpportunitiesThecustomerdemandisgrowing.Asnationalcivilapprovalandmacro-controlpolicyofprogressiveliberalizationofcapitalandGovernmentpolicy-orientedrolefurther,therewillbemoreprivatecapitalandsocialidlefundsintotheeducationsector,moreprivatecapitalandmoresocialresourceswillbeinvestedineducation,willbringnewopportunitiestothecivileducationandtrainingindustry.ThreatsThepurchasepriceofbookandthesalaryforteachermayriseThereisanothercommunitynamedgunshanchunxiaonotfarfromqibiao,andtherearemanytrainingceters.ⅥConclusionAccordingtotheresultsofoursurvey,wecanknowthatthereisagreatchanceforustoopenatrainingcenterinqibiaocommunity.ManyparentshaveadesireforchildrenhaveagoodbaseandmoreandmorepeoplecometorealizetheimportanceofEnglish,whichmaymakeourtrainingcentertobeverypopular.附件:关于英语培训的调查问卷亲爱的家长:您辛苦了!“望子成龙,望女成凤”是每一位家长的心愿。现在我们在进行一项关于开设教育培训机构的调查,希望能占用您一点宝贵的时间,帮我们填写这份调查问卷。谢谢!家长姓名:__________________联系方式:____________________一、选择题1、请问您的孩子现就读:()A幼儿园B小学C初中D高中E其他2、您觉得孩子应该从什么时候开始接触英语?()A.1岁—5岁B.5岁—9岁C.9岁以上3、您支持您的孩子参加英语培训吗?()A支持B不支持C视情况而定4.您的孩子有没有参加英语培训?()A有B没有C以前有,现在没有D不需要5.您认为现在的英语培训效果如何?()A很好B一般C较差D没有效果6、您希望我们培训机构开设哪些课程?()(可多选)A英语B语文C数学D艺术类E理科类7、您让孩子上英语培训机构的原因?()(可多选)A、让他从小有一个好的英语基础B、别人家的孩子都学,我家孩子也不能不学。C、家长都很忙,双休日没人照顾他。D其他8、您主要是从哪个渠道了解培训机构的?()(可多选)A校园海报B朋友介绍C传单派发D网络广告E户外广告F其他9、您选择培训机构时更重视培训机构的哪些方面?()(可多选)A收费标准B远近及交通C硬件设施D机构诚信度E服务质量F教学环境G教学质量H师资力量10、您的孩子之前或现在参加英语培训的费用为()(可多选)A30~40/时B40~50元/时C50~60元/时D60~70/时E70~80/时F80以上元/时11、您希望我们在此地开办培训中心吗?()A希望B不希望C和我没关系您对培训机构的其它建议调查问卷结果统计共有50位汽标社区和湖电社区的居民参与了本次的问卷调查,发出问卷50份,收回50份,有效率100%。根据回收的调查问卷,进行了数据统计,具体内容见下表:选项题号ABCDEFGH12897332252053254214(多选)25111755935336(多选)497173077(多选)4515121218(多选)1039241979119(多选)262123192924242310(多选)3935201251135312家长的建议:1.要有良好的教学效果2.老师要有扎实的英语基础和教学技巧;同时还应该有耐心,责任感,热情和爱心3.学校要有好的教学环境4.老师要培养孩子对英语的学习兴趣和热情.5.学校应降低收费标准,提高服务质量.
本文标题:开办培训机构的可行性分析
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