牛津英语模块四公开课unit1-Project

Unit1ProjectDevelopinganadcampaignQuestion:IfDovewantstopromoteanewflavorofchocolate,whatshouldbedone?Lead-ineye-catchingadsattractiveslogansfancypackagesfamouspeopleeye-catchingadvertisementfancypackagesattractivesloganandlogosfamouspeople…AdCampaigns1.ReadthearticleonP18toknowsomebasicknowledgeaboutadcampaigns.2.Answerthefollowingthreequestions.Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirstwhendesigninganadcampaign?Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Para1Para2C.thedefinitionofanadcampaignD.thetargetaudienceandhowtodeterminethetargetaudiencePara3Para4A.whattheadcampaignsaysB.howtoreachthetargetaudienceWhatadcampaignisthis?Anti-smokingadcampaignReadthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!1.Readthetwoarticlesagainfordetailedinformation.2.Fillintheblankswithin3words.HowtobuildanadcampaignGeneralGuidelinesSample:Anti-smokingadcampaignStepOne﹡Tohaveaclear1.____abouttheadcampaign﹡TodoalittleresearchandanalysisinadvanceToaimat2._____youngpeoplefromsmoking,becausesmokingcostsmuchmoneyandcauses3._______tothewelfareofthepeopleStepTwoTo4._____yourtargetaudienceToreachHigh-school5._________StepThree﹡Todecidewhatyouwanttotelltheaudienceandwhatyoutryto6._____themtodo.﹡To7.___________theaudienceinordertogetthemtoreactinacertainway﹡Toeducatethemaboutthebadphysical8.__________ofsmoking﹡Toexplainthe9.______________ofsmoking﹡ToshowsmokingisnotcoolorattractiveStepFourDifferent10.______togetthemessageacross:posters,newspapers,radioandtelevision﹡Largepostersaroundschool.﹡Informationonthewebsite.﹡Anarticleontheschoolmagazine.II.Fillinthemissingwordsinthechart:aim/goaldiscouragingdetermine/decideteenagersget/persuadeappealto/attractwaysgreatdamageeffectsdisadvantagesWhatarethemainstepsofdesigninganadcampaign?•haveaclearaim•determineyourtargetaudience•whattotellyouraudience•howtoreachyouraudience•addsloganandlogotomakeyourcampaignmoreattractive1.havesth.inmind2.figureout3.tryto4.inorderto5.inadvance6.appealto7.beconcernedwith8.getmessageacross9.puttogether想到，记得弄清楚，计算尽力做为了提前，预先呼吁，吸引和…有关，涉及传递信息放在一起，装配，组织11.dueto12.resultin13.discouragesb.from14.educatesb.about15.beconcernedabout16.urgesb.todo17.giveup18.providesb.withsth.19.diefrom20.berelatedto由于，因为结果是阻碍某人做某事教育某人有关某事关心，关注敦促/力劝某人做某事放弃提供某人某物死于与…有关FillintheblankswithproperwordsaccordingtotheinitialsorChinese.1.Theorganization’st______wastodoubleitsmembership.2.Whenc_________,themuseumwillbeopentothepublic.3.Thesinger’svoicea______tomanyfans.argetompletedppeals4.Itis__________(非常地)importantforustograspaforeignlanguage.5.Thepurposeofthefilmisonlytosatisfyits_________(观众).6.Manypoliticiansare_________(关心)withthegoodofthepeople.extremelyaudienceconcernedTranslatethefollowingsentencesintoEnglish.1.我不知道怎样传达你的信息。(get...across)Idon’tknowhowtogetyourmessageacross.2.该是你们去上学的时间了。(It’stime)It’stimeforyoutogotoschool./It’s(high)time(that)youwenttoschool.3.这座房子正是我们心中想着的。(have...inmind)Thishouseisexactlywhatwehaveinmind.4.我不喜欢你对待你母亲的方式。(theway)Idon’tliketheway(that/inwhich)youtreatyourmother.5.我们参与完成了这项任务。(beconcernedwith)Weareconcernedwithcompletingthistask.6.我相信你能在下星期一之前交回你的作文。(dependon)IdependonyoutohandinyourcompositionbynextMonday.