电大1378《管理英语3》国家开放大学历届试题2019年1月(含答案)

试卷代号:1378国家开放大学(中央广播电视大学)2018年秋季学期开放本科期末考试管理英语3试题2019年1月注意事项一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。四、考试时间为60分钟。1180一、交际用语(共计10分，每小题2分}1一5题:选择正确的语旬完成下面对话，并将答案序号写在答题纸上。1.-1supposethere'11bealotofarguments.A.Noproblem.B.1shouldimagineso.C.That'sagoodidea.2.-Sorry,1madeamistakeagain.一一一一一_Practicemoreandyou'11succeed.A.Nevermínd.B.Certaínlynot.c.You'rewelcome.3.-Doyoumindif1smokehere?A.No,thanks.B.Yes,please.c.Yes,betternot.4.-Howdídyoumissyourtraín?A.NevermindB.What'syourproposal?C.We11,1wascaughtinthetrafficjam.5.-Goodmorni吨，Volunt巳eringMatters,howcan1helpyou?一Goodmorning,l'dliketofíndoutA.how1couldpayonlineB.how1couldbecomeavolunteerC.how1couldmakeanappointment1181二、词汇与结构{共计30分，每小题2分}6一20题:阅读下面的旬子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上。6.1t's一一一一_topointtoortalkaboutstrangersinpublic.A.notpoliteB.politeC.good7.John,aswellasMikeA.havejustbeenbackfromanimportantmeeting.B.hasC.had8.-Whendowehavetopaythebill?December30.A.ByB.1nC.During9.______isknowntoall,toomuchfatcausesheartproblems.A.OfB.AsC.For10.Hegaveuphisstudyincollegein一一一一一一·A.bundleC.despairB.desperate11.Youcangoout，一一一一_youpromisetobebackbefore120'clock.A.sofarasC.aslongas12.1am一一一一-一_yourearlycoming.A.lookingforwardC.lookforwardtoB.asfarasB.lookingforwardto13.1didn'tfinishmyhomework.Neither一一一一--1182A.didheC.hedidB.didn'the14.Let'sdiscusstheseproblemsatthemeeting,?A.doweC.willyouB.shallwe15.Ifyouneedfurtherinformation,please_一一一ouroffice.A.contactC.constantB.construct16.1一←一一一一toknowhowoftenthebusrunsduringrushhour.A.occurB.happenC.takeplace17.l'musedt。一一-一一一upearlynow.A.getB.gettingC.toget18.Let'sgo一一一一一_thereportsonthelatestwork.A.toB.withC.over19.一一一一一importantitisforkidstoimaginefreely!A.HowB.WhatC.Whatan20.Themanagerurgedhisstaffnotto_一一一一一thesplendidopportunity.A.getB.escapeC.miss三、阅读理解{共40分，每小题4分)21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.15Herearethreestepsthathelptomakeagoodmarketingbudget.1183Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.118421.Whatshouldthebudgetplanbebasedon?A.Thecompany'sreliableexpense.B.Thecompany'sreliableincome.c.Thecompany'sreliablecost.22.Whatdoesdisposableincomemeaninparagraph3?A.TotalincomeC.Netincome.B.Previousincome.23.Youhavetobeclearof一一一一一_whenorganizingfinancialinformation.A.theincomeandexpensesC.thebudgetmanagementB.themarketingfund24.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare一一一一一·A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome25.KeepingthebudgetinmindwhenmakingmarketingdecisionswillavoidA.usinglessthanyouearnC.usingmorethanyouearnB.usingmoneyunnecessarily26一30题:请根据短文内窑判断给出的语旬是否正确，正确的写T，错误的写F，并将答案写在答题纸上。Passage21thinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymotherca11s,Herbert!It'sseven0'clock!Getup!Herbertanswers,1'mcoming!andgoesrightbacktosleep.l'mnotata11likemybrother.1don'tliketogotobedatnightbut1don'tmindgettingupinthemorning.1usual1ywakeupbeforemymothercallsme.1jumpoutofbedandgointothebathroomtotakeashower.1getdressed,brushmyteeth,combmyhair,andgetreadyto