尼尔森-XXXX年零售行业调研-护垫(ppt 68)

1Copyright©2003ACNielsenaVNUcompanyLinerCategoryOverview2Copyright©2003ACNielsenaVNUcompanyLinerSales&PriceTrend,NationalMarketGrowthRateSlowDown7908558809931053104310271084108710801054103210901641751771901991921851901901911861791840.210.210.20.190.190.180.180.180.170.180.180.170.170200400600800100012001400160018002000ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON0300.050.10.150.20.25VolumeSales(MilPcs)ValueSales(Mil.Rmb)Rmb/Pcs%SalesGrowth(MATON03vsON02)•+10%-involume•0%-invalue3Copyright©2003ACNielsenaVNUcompanyLinerSegmentImportance&Growth,NationalUltraThin/BreathableMoreWelcomeWithImportanceIncreasing10.89.864.561.427.410.810.11.51.81.71.469.466.52123.818MATON02MATON03MATON02MATON03LinerUTBLinerUTNBLinerSlimLongLinerSlimReg.VolumebaseMAT%Growth7%46%2%2%-8%Valuebase-2%31%-8%-9%-15%4Copyright©2003ACNielsenaVNUcompanyLinerProd.SegmentImportance,Nat.9.412.59.411.911.011.712.010.09.18.88.61.61.91.91.81.61.01.41.31.471.571.470.766.966.065.064.064.065.864.563.417.518.019.322.425.412.010.61.81.61.51.971.470.615.416.115.026.223.724.021.521.1ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03LinerUTBLinerUTNBLinerSlimLongLinerSlimReg.Volumebase5Copyright©2003ACNielsenaVNUcompanyLinerProd.SegmentImportance,Nat.1011.59.911.111.211.311.69.88.78.58.51.61.71.71.61.51.41.31.31.368.367.26764.96463.161.960.461.760.960.221.221.422.42529.312.411.21.71.71.51.768.367.819.218.817.629.728.328.42423.2ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03LinerUTBLinerUTNBLinerSlimLongLinerSlimReg.Valuebase6Copyright©2003ACNielsenaVNUcompanyVolumeShareValueShareLiner,NationalTopBrandsShareCarefreeLeadingShareMaintain;SmallLocalsGainedShareYearlyMATON02MATON03ShareDifferenceShareDifferenceMATON02MATON03CAREFREE16.917.10.2SOFY1715.8-1.2ANERLE9.69.60C&B7.25.4-1.8WHISPER3.94.50.7YIMUCAO1.32.91.6SOFT1.22.21LADYCARE2.71.9-0.8BEST1.61.80.2HAOS.S.1.71.70O.BRAND36.937.10.2CAREFREE18.618.6-0.1SOFY16.916-0.8ANERLE11.411.80.4WHISPER5.55.70.3C&B7.35-2.4YIMUCAO1.33.11.7LADYCARE3.72.8-0.9ABC22.60.6SOFT1.120.9HAOS.S.1.51.50O.BRAND30.730.90.27Copyright©2003ACNielsenaVNUcompanyLinerTopBrandVol.ShareTrend,Nat.CarefreeMaintainLeadingSharePositionAndShareStagnantInLatestHalfYear58.557.357.252.456.251.6545353.154.653.549.650.320.816.716.815.717.516.516.616.317.816.717.916.818.917.416.718.815.216.416.415.917.613.410.910.410.699.799.49.69.5109.79.2997.77.16.96.965.65.95.85.44.812.34.73.93.344.94.855.14.14.318.41715.314.89.84.83.90510152025ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03CAREFREESOFYANERLEC&BWHISPERTop5All(LinerBase)YIMUCAO0.60.811.51.31.41.82.32.92.633.13.4SOFT0.70.80.70.811.52.11.92.72.61.61.92.1LADYCARE2.42.72.333.12.52.32.21.91.91.71.81.7BEST0.50.70.41.41.23.71.81.92.32.21.51.41.3HAOS.S.1.411.21.51.52.62.21.71.71.81.81.81.5O.BRAND35.936.737.239.435.736.735.83735.434.336.940.439.78Copyright©2003ACNielsenaVNUcompanyLinerTopBrandVal.ShareTrend,Nat.SameAsValue63.762.462.857.960.257.158.558.158.259.957.95454.823191917.518.818.317.417.619.818.819.212.211.912.310.711.41111.41211.912.11211.39.49.287.36.96.95.85.55.45.34.94.31.83.56.45.84.95.96.46.36.56.45.15.218.619.31415.115.611.84.34.90510152025ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03CAREFREESOFYANERLEC&BWHISPERTop5All(LinerBase)YIMUCAO0.60.80.91.51.41.51.82.43.02.63.13.43.9SOFT0.80.90.80.91.01.41.91.82.52.31.61.91.9LADYCARE3.03.53.14.24.43.73.53.32.92.92.52.82.6BEST0.40.60.31.00.82.01.21.31.51.51.11.01.0HAOS.S.1.10.91.01.31.22.42.01.41.41.61.61.51.3O.BRAND30.231.031.033.230.931.931.231.730.529.232.235.434.59Copyright©2003ACNielsenaVNUcompanyLinerTopBrandDistributionTrend,Nat.DistributionCompeteHeadWithKeyCompetitors4444444546454747444343444345474642444747444343373434333129323030292725293636383837394042403941444644414626420102030405060ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03CAREFREESOFYANERLEC&BWHISPERWeightedDistributionYIMUCAO455781010141516171820SOFT3436111212131312111112LADYCARE35353436363335363533313033BEST20181718171720212119171614HAOS.S.6781013121315151414121310Copyright©2003ACNielsenaVNUcompanyLiner,TopBrandPriceTrend-NationalKeyCompetitorsPriceMaintainStableDuringLatestYearRmb/PcsON01ON02DJ03FM03AM03JJ03AS03ON03CAREFREE0.230.190.180.190.200.200.190.19SOFY0.220.180.180.180.180.170.180.17ANERLE0.230.220.220.220.210.220.210.21C&B0.220.180.170.160.160.160.150.15WHISPER0.400.240.230.230.220.220.210.21YIMUCAO0.210.190.190.180.180.180.190.19SOFT0.230.160.160.160.160.170.170.15LADYCARE0.270.270.260.270.260.260.270.26BEST0.190.120.120.120.120.120.120.13HAOS.S.0.170.160.150.140.160.160.150.15O.brand0.170.160.150.140.160.160.150.1511Copyright©2003ACNielsenaVNUcompanyCarefreeVariantSales&Growth,Nat.9.47.56.66.26.76.27.27.58.176.76.56.56.45.16.56.77.87.38.36.25.44.73.75.64.63.932.72.12.32.32.32.522.52.22.11.900.43.23.73.33.720.816.716.815.717.516.518.416.616.317.816.717.917ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03TSHAPEDRAPABLESUPERBSUPERNBLONGJIBENXINVolumeSalesValueSales10.28.57.77.37.77.28.188.47.36.76.66.76.75.36.56.57.37.27.75.95.24.53.54.94.24.53.