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unit8Globalization-ForandAgainst大学体验英语综合教程4——钟剑峰、俞烨立、武震Globalization•Part1WesternCultureinChinaWiththeChinesereformandopening-uppolicy'sbeingcarriedoutfor30years,moreandmoreexoticsgointoChinesedailylife.Nowadays,theChineseseemsusedtolivewiththevarietiesofwesterngoodsWesternfood•hamburgerKentuckyFriedChicken天天肯德基,生活好味道。Pizza皮萨Affection•Theyaresopopularintoday'sChinaBut,whatonearthdotheybringtous?_•delicious•fashion•Enjoyment•vanity•convenienceDisadvantage•Onepointweshouldgetisthattheycanabsolutlynotbringus-----health•hamburger•friedhamburger•chicken•Frenchfries•.......thiskindoffoodiscalledjunkinthosecountrywheretheycomefrom.Let'sseehowtheforeigncountryhavedone?•英国:2004年11月15日英国政府发布《公共卫生白皮书》,禁止电视台在晚6时到9时的黄金时段播放“垃圾食品”的广告。•泰国:泰国卫生部2004年6月18日发起“弃绝垃圾食品”宣传活动,号召青少年拒绝“洋快餐”与膨化食品,从小对自己的健康负责。•美国:2005年美国农业部副部长说:美国24~74岁的成年人中,有65%体重超重,其中半数为肥胖患者。律师、营养学家、医学家和公众一致认为,快餐业应该对当前美国人民的健康状况承担重要责任!•法国:在法国常常会见到一些志愿者在肯德基、麦当劳餐店门口劝阻他人不要消费“垃圾食品”,此类活动得到政府的有力支持。•以色列:以色列每年专门设有“反麦当劳日”。•......ItseemsthatchineseareverykeenonthesefoodwemightoftenhearthiskindofdialogueinChinabelow...•S:Mum,iwanttohavechickensinKFC•M:Ifyougetgoodmarksatthisexams,iwillbuythechickensasmuchasyoucaneat.2.westerncustomsinChina•Onetypicalexampleis_ChristmasDay.Valentine’sDayMoreandmoreyoungpeoplechoosetoberomanticat2.14Valentine‘sDay.Introduction•又叫圣瓦伦丁节或圣华伦泰节,即每年的2月14日,是西方的传统节日之一。这是一个关于爱、浪漫以及花、巧克力、贺卡的节日。男女在这一天互送礼物用以表达爱意或友好。现已成为欧美各国青年人喜爱的节日,其他地方也已开始流行。而在中国,传统节日之一的七夕节也是姑娘们重视的日子,因此而被称为中国的情人节。由于能表达共同的人类情怀,各国各地纷纷发掘了自身的“情人节”。•爱情的象征-玫瑰•巧克力Part2readandexplorePassageAThinkaboutit1howdowestwardcelebrateValentine’sDay?2DoyoucelebrateValentine’sday?Whatdoyouthinkaboutit?3whydoyouthinkmoreandmoreyoungpeoplecelebrateforeignfestivalsorholidaysinchina?Doesthishaveanythingtodowithglobalization?Hallmark’sAsianvalentine•ThetraditionofcardgivingonValentine'sDayseeminglyanAmericanphenomenonistakingrootinAsia,too.Yet,whenAsiancustomersbuyValentine'sDaycards,theyoftenchoosetheoriginalEnglishversionsevenwhentheydon'tspeakthelanguage.•Hallmark'sgreetingcardsareknownthroughouttheworld.TheKansascity-basedcompanyhasdevelopedintoa$3.5billioncorporation,fromitsbeginningsin1910whenJoyceC.Hallstartedproducingcardsfromsampleshestoredunderhisbed.Now,over90yearslater,HallmarkhasdevelopedintoaglobalcompanywithexpansionintoAsiaamajorpartofitsstrategy.•InAsiaalone,theKansascity-basedfirmacquiredacompanyinJapanin1994andfoundedcreativeorganizationsinHongKongandSingaporein1998andinShanghaiin1999.HallmarkrepresentativesliketopointoutthatAsiahasdevelopedintoanareaofemphasis.HongKongandSingaporearebeingturnedfromdistributioncentersintoinvestmentcenters.•IntheUnitedStatesalone,67%ofValentine'sDayactivitiesconsistofgivingValentine'sDaycardsasgiftstopeople.Andin2000,accordingtoHallmark,Americansspentmorethan$3.6billiononValentine'sDay.ButwhilethemarketintheUnitedStatesishuge,thepotentialforHallmark's1,330differentValentine'sDaycardsinAsiaisevenbigger.•BasedonthesalesofHallmarkcards,itappearsthatthenumberofconsumerromanticsinChina,JapanandKoreaisrising.Thisisnotsurprising,giventhatHallmarkgreetingcardshaveproventobeagreatwaytoovercomesomeoftheemotionalrestrictionsthatstillreigninanumberofAsiansocieties•BecomingDonJuanwithoutlosingface•TheprobleminEasternsocietiesisthatculturalnormsandromanceoftenrunintoadilemma:howdoyoutellagirlthatyoufancyherwithoutputtingyourselfinapositioninwhichyoucouldloseface?InChina,forexample,becauseofculturalnorms,menwillperhapsneverbemistakenforShakespeare'sRomeo.Romance,oftheWesternvariety,issimplynotaChineseman'scupoftea.So,howdoyouovercomethisdilemma?Tosidesteppossiblepitfallsofculturalimpropriety,theChineseDonJuangoesandbuyshissweetieaHallmarkcardforValentine'sDay.Thus,hecanexpresshisemotionsthroughapre-mademessageonpaper,ratherthanthroughuncomfortablesweettalkinperson.•InJapanandKorea,therulesaresomewhatdifferent.Heremengenerallytendtobemuchlessinhibitedabouttheiremotionsandromanticinterests.ToassessjusthowemotionalJapanesemencanbeinallwalksoflife,justrecalltheoccasionalnewsfeatureofatopJapaneseorKoreanCEOapologizingintearsfortheweakperformanceorbankruptcyofhiscompanyinfrontofhisnation'sTVcameras•InJapanandKorea,therulesaresomewhatdifferent.Heremengenerallytendtobemuchlessinhibitedabouttheiremotionsandromanticinterests.ToassessjusthowemotionalJapanesemencanbeinallwalksoflife,justrecalltheoccasionalnewsfeatureofatopJapaneseorKoreanCEOapologizingintearsfortheweakperformanceorbankruptcyofhiscompanyinfrontofhisnation'sTVcameras.•InJapanandKorea,itisthewomenthataremoreemotionallyinhibitedthanthemen.So,inorderforthemtodisplaysomeaffectioninasuitablemanner,womenwillsendouttheHallmarkValentinecardstotheobjectoftheiraffection.But,ifyouthinkHallmarkcardsneedtobetranslatedintothedifferentAsianlanguagestoenableloverstoexchangetenderwords,thinkagain.•Lovetalkisglobal,andnolanguageskillsarerequired.•SincemostoftheHallmarkcardsboughtinAsiaareproducedwithincountry,itseemedonlynaturalthatHallmarkcardswouldbetranslatedintothelocalvernacular.Toaccommodatecustomersthroughouttheworld,Hallmarkprintsgree
本文标题:大学体验英语综合教程4
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