体验经济时代的旅游产品开发探索

20052Feb.,20051312AcademicExchangeSerialNo.131No.2(,510320)[],,,,,,,,,,[];;[]F590.8[]A[]1000-8284(2005)02-0066-0419701998LLP(B.JosephPineII)(JamesH.Gilmore):,,,,,,,,(PineII),,,,,,,,,,,,,(Maslow),[]2004-10-14[](1968-),,,,66©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(self-actualization),,,,,:(1);(2);(3);(4);(5);(5);(6);(7);(8),,,,:1.,,,,,,,,,2.,,,,,,,:,3.,,,,2003,,,,,4.,,,,,,,(),,,,,,,,,5.,,,,,,,,6.,,,,,76©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:1.,,,,,,,,,,,,,,2.,,,,+,,,,,,3.,,,,,,,,,,,,,,,4.,,,,,,,,,,,,,,-EF,,,,,5.,86©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[][1],.[M].:,2002.[2].[J].,2003,(9).[3].[J].,2002,(8).[4].[M].:,2003.48-52.[5].[M].:,2004.[6].[J].,2004,(3).[7],.[J].,2004,(8).[8].[M].:,1999.ExplorationofTourismProductsinanExperience2EconomyEraPIPing2fan(CollegeofTourismandEnvironment,GuangdongCommercialCollege,GuangzhouGuangdong510320,China)Abstract:Experienceeconomyisanewlyboomingeconomyafteragricultureeconomy,industryeconomyandserviceeconomy.Tourismconsumptionintheexperience2econo2myeradisplaysseveralcharacteristics:theincreaseofconsumptionsforemotion2satis2factionandforblazingpersonality,theenhancementofawarenessintouristsself2par2ticipationandinhighlightingcultureandenvironmentprotection,etc.Tomeetthesedemands,tourismindustryshouldundertaketoenhancebrandimage,emphasizecustomparticipation,andmakeuseofhi2techmethodstodeveloptheexperienceproductsfeatu2ringindividuality,human2orientation,environment2friendlygoal.Keywords:experienceeconomy;tourismproduct;tourismconsumption:96©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.