国内外旅游目的地营销研究比较及展望

3120102TourismForumVol.3No.1Feb.,2010[]X,,,(,241003)[],,;,,[];;;[]F592[]A[]167423784(2010)0120093207,,1992:;,;[1],,AnnalsofTourismResearchTourismManagement,,()2070,,,,Gum:,,;,FakeyeCrompton3:[2],StevePike,,IPAöö[3](),,Reid:,,[4]Anderson,,[5]Bleeke4:[4]AdrianPalmer,,39X[]2009209229[](19862),,,08,;(19692),,,,,;(19852),,,07,;(19842),,,08[5],Gunn[6],,,,,,11[7]Hui-MeiChenChian-HauTseng(2005),,()[8]Francescad’AngellaFrankM.Go(2008)(DMO)()[9]LaurelJ.ReidStephenL.J.SmithRobMcCloskey(2008),,,()1.2090,KenPeattie,,(1),,,[10]12.,,,,3(2)3.(1)(DIMSs)1993,Poon,4923[11]SimonHudson2005,[12]EmmaRex2007,,[13]SaraDolnicar2008,,,,,[14]RobinJ.B.Ritchie,DIMSs[15],TonderaiMaswera2009,,()(CRM)12[16](2)(Virtualtouristcommunity)(Virtualexperience),,,4:,,,,[17],,,[18],[19](3)(ICTs)(MDSS)1980,(InformationCommunicationTechnologies,ICTs)UNWTO,,ICTs,[20]Buhalis,ICTs3[21]Little,MDSS,[22]MDSS(TourMIS),KarlW.W.Ober[22](4)(eMICA)1997,StephenHurley[23]Burgess(eMICA)3:[24]BillDoolineMICA26(RTOs),RTOeMICA,,,[25](5),,,[26]ArjaLemmetyinen,,,,,,,,,2:;,,59[27],,,,1994,1522,:(),1991[28];,33:PDI;RDI;RPDI;SPDI;IRDI;SRDI,,,[30],(CorrespondenceAnalysis)IPA,,2006,[31](),,,[32],;,,69,[33,34](),,33[35],4Cs4Rs,()[36][37],[38],,,,[39],,()[38][40][41](1),(2),(3),4C,[41](),,,[42][43][44][45](1)(2)(3),(4)(1)---(2)(3)AgentXML(4)-[46][47][48][49](1)(2)(3),(4),,(1)(2)Web2.0WIK,,:(),,,,,,,,,,;,,,(),79,,,,,,,,;,,;,,,,,,(),virtualtouristcommunityVirtualexperienceMDSSICTs,,2090,,,,AgentXML,,,,,,(),,,,,virtualtouristcommunityVirtualexperience,,(),,,,(),,,,,,(),,,,,,:[1].[M].:,2001:488.[2]RitchieJRB.Craftingavalue2drivenvisionforanationaltourismtreasure[J].TourismManagement,1999,20(3):273-282.[3]StevePikeDestinationimageanalysis2areviewof142papersfrom1973to2000[J].TourismManagement,2002,23:541-549.[4]AdrianPalmer,DavidBejouTourismdestinationmarketingalliances[J].AnnalsofTourismResearch,1995,22(3):616-629.[5]Anderson,JamesandJamesNarusAModelofDistributorFirmandManufacturerFirmWorkingPartnerships[J].JournalofMarketing,1990,54:42-58.[6]Keon,JW,Bayer,JAnexpertapproachtosalespromotionmanagement[J]AdvertisingResearch,1986,(3):19-26.[7]Hui2MeiChen,Chian2HauTsengTheperformanceofmarketingalliancesbetweenthetourismindustryandcreditcardissuingbanksinTaiwan[J].TourismManagement,2005,26:15-24.[8]Francescad’Angella,FrankM.GoTaleoftwocities’collaborativetourismmarketing:Towardsatheoryofdestinationstakeholderassessment[J].TourismManagement,2008:1-12.[9]LaurelJ.Reid,LaurelJ.Reid,LaurelJ.ReidTheeffectivenessofregionalmarketingalliances:AcasestudyoftheAtlanticCanadaTourismPartnership2000-2006[J].TourismManagement,2008,29:581-593.[10]KenPeattie,SuePeattiePromotionalcompetitions:Awinningtoolfortourismmarketing[J].TourismManagemen,1996,17(6):433-442.[11]SimonHudson,GrahamAMillerTheresponsiblemarketingoftourism:thecaseofCanadianMountainHolidays[J].TourismManagement,2005,26:133-142.[12]EmmaRex,HenrikkeBaumannBeyondecolabels:whatgreenmarketingcanlearnfromconventionalmarketing[J].JournalofCleanerProduction,2007,15:567-576.[13]SaraDolnicar,FriedrichLeischSelectivemarketingforenvironmentallysustainabletourism[J].TourismManagement,2008,29:672-680.[14]BloomJZ.Touristmarketsegmentationwithlinearandnon2lineartechniques[J].TourismManagement,2004,25(6):723-733.89[15]RobinJ.B.Ritchie,J.R.BrentRitchieAframeworkforanindustrysupporteddestinationmarketinginformationsystem[J].TourismManagement,2002,23:439-454.[16]TonderaiMaswera,JanetEdwards,RayDawsonRecommendationsfore2commercesystemsinthetourismindustryofsub2SaharanAfrica[J].TelematicsandInformatics,2009,26:12-19.[17]YouchengWang,QuaeheeYu,DanielR.FesenmaierDe?ningthevirtualtouristcommunity:implicationsfortourismmarketing[J].TourismManagement,2002,23:407-417.[18]Wen2BinChiou,Chin2ShengWan,Hsin2YiLeeVirtualexperiencevs.brochuresintheadvertisementofscenicspots:Howcognitivepreferencesandordereffectsin?uenceadvertisingeffectsonconsumers[J].TourismManagement,2008,29:146-150.[19]Yu2ShanLin,Jun2YingHuangInternetblogsasatourismmarketingmedium:Acasestudy[J].JournalofBusinessResearch,2006,59:1201-1205.[20]UNWTO.eBusinessfortourism:Practicalguidelinesfordestinationsandbusinesses[M].Madrid:WorldTourismOrganisation,2001.[21]DimitriosBuhalis,RobLaw.Progressininformationtechnologyandtourismmanagement:20yearsonand10yearsaftertheInternet2ThestateofeTourismresearch[J].TourismManagement,2008,29:609-623.[22]KarlW.W.oberInformationsupplyintourismmanagementbymarketingdecisionsupportsystems[J].TourismManagement,2003,24:241-255.[23]StephenHurley,LuizMoutinho,StephenF.WittGeneticalgorithmsfortourismmarketing[J].AnnalsofTourismResearch,1997,25(2):498-514.[24]Burgess,L.,&Cooper,J.ExtendingtheviabilityofMICA(ModelofInternetCommerceAdoption)asametricforexplainingtheprocessofbusinessadoptionofInternetcommerce[Z].PaperpresentedattheInternationalConferenceonTelecommunicationsandElectronicCommerce,Dallas,2000.[25]BillDoolin,LoisBurgess,JoanCooperEvaluatingtheuseoftheWebfortourismmarketing:acasestudyfromNewZealand[J].TourismManagement,2002,23:557-561.[26]Bramwell,B.,&Sharman,A.Collaborationi