惠州金色海岸旅游度假区规划方案

ATKINS29thJune2007XUNLIAOTOURISMMASTERPLANFinalPresentationCONTENTS•IDENTITYOFTHEBUILTENVIRONMENT•REVISEDDESIGNOFCOREAREAS•PROPOSEDSHOWROOMATKINS1.IDENTITYOFTHEBUILTENVIRONMENTATKINS“”“SERENECOASTLINEINFINITESUNSHINE’’“”“CREATINGIDENTITYTHROUGHTHEBUILTENVIRONMENT’’ATKINSTHEPROJECTPROVIDES3DISTINCTIVEDEVELOPMENTZONES•NORTHZONE-COMMUNITY•MIDDLEZONE-CORECENTRE•–SOUTHZONE-RESORTANUNPRECEDENTEDSINGLECOASTLINEWITHTHECOMBINATIONOFTHESE3BECOMETHEIDENTITYINITSELFATKINS3DIFFERENTLYFUNCTIONEDZONESINASINGLECOASTLINECREATEADYNAMICANDDISTINCTIVEBUILTIDENTITY.ATKINSATKINS••LANDMARKBUILDINGSSHOULDBESEPARATEDFROMTHECOMMONBUILTENVIRONMENTIDENTITY.•THESEICONICBUILDINGSARESELF-DEFINEDTHROUGHIT`SOWNARCHITECTURALEXPRESSIONANDBECOMEITSOWNATTRACTION.SEAVIEWHOTELPIERAQUARIUMSHOPPINGMALLIMAXTHEATRECONFERENCEHOTELSPAROCKYCLIFF-SPANORTHZONEMIDDLEZONESOUTHZONE1123456121LUXURIOUSSEA-SIDEBLOCKS1SEAVIEWHOTEL2PIER3AQUARIUM4CONFERENCEHOTEL5SHOPPINGMALL6IMAXTHEATRE1BRANDEDSHOPS&BARS2MARINABLOCKSLANDMARKBUILDINGSATKINSDESTINATION:MIDDLEZONEIDENTITY:CAPITALSUNIMPRESSION:FUN-IN-THE-SUNATKINSOVERALLIMPRESSIONGOLDCOAST,AUSTRALIAATKINSOVERALLIMPRESSIONATKINSWAIKIKI,HAWAIIOVERALLIMPRESSIONWAIKIKI,HAWAIIATKINSOVERALLIMPRESSIONBALHARBOUR,FLORIDAATKINSMIDDLEZONE–MAINBUILDINGCHARACTERISTICS•BUILDINGAPREARANCE•BUILDINGMATERIAL•BUILDINGCOLOURCOMMERCIALTOWNHOUSEAPARTMENTTOWERATKINSATKINSDESTINATION:SOUTHZONEIDENTITY:HIDEAWAYIMPRESSION:HIDDENBUILDINGINNATUREOVERALLIMPRESSIONATKINSOVERALLIMPRESSIONKRABI,KRABI,THAILANDPHUKET,THAILANDATKINSOVERALLIMPRESSIONPERNAMBUCCOPERNAMBUCCO,BRAZILATKINSSOUTHZONE–MAINBUILDINGCHARACTERISTICS•BUILDINGAPREARANCE•BUILDINGMATERIAL•BUILDINGCOLOURATKINSDESTINATION:NORTHZONEIDENTITY:MEADOWLANDIMPRESSION:PASTURE/SEAATKINSOVERALLIMPRESSIONATKINSNORTHZONE–MAINBUILDINGCHARACTERISTICS•BUILDINGAPREARANCE•BUILDINGMATERIAL•BUILDINGCOLOURATKINS2.REVISEDDESIGNOFCOREAREASATKINSMIDDLEZONESEAVIEWHOTELOCEANBARSMARTINICLUBAPARTMENTTOWERBREEZEWAYSATKINSMARTINICLUBROCKSENTERTAINMENTPIRATESSHIPBOUTIQUESHOPS&BARS&REST.OCTOPAC(WATERPARK)SHELLPOOL&LIGHTHOUSEMARINAVIPCLUBHOUSESOUTHZONEATKINSSOUTHZONEPIRATESSHIPBOUTIQUESHOPS&BARS&REST.OCTOPAC(WATERPARK)ATKINS3.PROPOSEDSHOWROOMATKINSLOCATIONATKINS•Scenicapproachroad•Bestseaview•NexttoSheratonHotelFACILITIES•SPA•RockycliffSPAShowroomATKINSFACILITIES•BusinessBayBusinessBaySalesCentre,Dubai,UAEATKINSNEXTSTEPS•FinalizeUrbanDesignandGuidelinesreport•FinalizeControlPlans•SubmitinMiddleofJulyATKINS