藏传佛教文化的旅游价值探析

()311JOURNALOFQINGHAINATIONALITIESINSTITUTEVOL.31No.120051(socialsciences)Jan.2005:2004-09-07:(1965-),,,,,(,100081):,,,,:;;;:F590:A:1000-5447(2005)01-0015-05,,,,,,,,,,,,,,,,,,,,,,,:;,:,,(,),,,,,,():,,(),,,,51,,:;:,,,,,,,,,,,,;,,,,,,,,:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:,,,,,,,,,,,,,,,:,,,,,,,,,,,,(1),,(2),(3),(4)(5),(6),(7)(8),(9),(10),,(11),(12),(13),(14),(15)(16)(17),(18),,(19)(20)6131:,,,,,,,,,,,,,,,,,,,,,,?,,,,,;,,,,,,,,,,,,,,,,,,,,,,,6638,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,71()20051,,,,,,,,,,,,,,,,,,,,,,,;,,,;,,,::,()();()()();()()();()()()()(),,,,,,;,;,,,,2,1.226,29927,,,,,,,,,,,,,,,,,,,,,63;,,118,,,8131:,,,,,,823,,,,8,,,,,,,,,,,,:.[M].,.:,1985.71-72..[M].,.:,2001.94253..[M].,,.:,1985.91.61..[M].,.:,1985.47..[M].:,2000.2...[M].,.:,1996.139.138-139..[M].:,2003.221.()DevelopmentofTourismValueofTibetanBuddhistCultureWANGYa-xinAbstract:InspiteofabundanttourismresourcesinTibetan-inhabitedregions,themajorityofresearchhasbeencurrentlyfocusedonthenatureandartificiallandscapeandthetourismculturedomainishardlyin2volved.TibetanBuddhismhasanimpressiveinfluenceonTibetansociety.Moreover,itisalsoanimportanttouristcultureresource.BasedontheanalysisontheTibetanBuddhismandthedemandsoftheconsumedtourismculture,themethodstodevelopthetourismcultureresourcesoftheTibetanBuddhismwerediscussed,andthesuggestionstocreatethefamousbrandofthetourismculturethatischaracterizedbythelocalization,na2tionalityandreligionwerepresented.Keywords:Tibetan-inhabitedregions;TibetanBuddhism;tourismresources;tourismculture91()20051