观光旅游管理1(1)

旅理論理論旅行理旅館理論1-1(tourism)臨不樂Forwhat/PurposeSightseeingBusinessConference/MeetingV.F.RStudyOtherHowtotravelInputProcessOutputResultsToseeToImpressToeatTotestSatisfaction樂ToplayToenjoyPleasure歷ToknowTounderstandMemory/TofeelToappreciateExperience念/TobuyToown立---都(nationalbusiness)益惡1-2旅1.Leisure1975論念念兩72念類理勞行念行樂74狀類73離精神念精神行2.Recreation說利益來力度都論不理DoellandTwardzik1979ElementsofParklandRecreationAdministration類理令理不林行goal-oriented行理參non-obligatedtimeleisuretimeactivityexperience利益行3.TourismBormann理離旅行不68了離旅不來兩離利度見MieczKswki19811801不例行離旅行1-3旅1.旅Traveler旅Trip旅兩行2.Visitor便Excursionist/留24旅留24旅不輪旅LeisureRecreationHoliday類例行旅commuter旅In-transitTraveler勞領不列3.Tourist離留24旅若類參1991年WTO旅1InternationalTourist旅來來來立陸陸旅旅兩陸2DomesticTourist旅來旅3NationalTourist若旅旅旅兩類念念2旅理論兩不旅列參聯323聯1-412.(1)Tourist理psychic理physical樂(2)Industry/Business勞利(3)Government理4.HostCommunity利3.了旅理論行InputOutput流PhysicalFlow流InformationFlow兩不41.Subject旅行理論旅行行量(旅)Social-EconomicPreference年度金旅館Hospitality類來兩旅行行行2.Means旅連行旅行旅行兩流旅旅-數量流參3.Objective參樂旅館流行流行行略-數量旅行旅4.行Marketing行利流行行MarketSegmention參行流行略行路1-51.InstitutionalApproach度行度Middleman--TravelAgency旅行旅館車理2.ProductApproach行—車3.HistoricalApproach年不4.ManagerialApproach理Firm-Oriented理—理度5.EconomicApproach數—理類6.SocialogicalApproach行SocialImpactClass—/7.GeographicalApproach理—理8.InterdisciplinaryApproach9.SystemApproach理MicroMacro度聯Linkage—律FIGURE1.1Studyoftourismchoiceofdisciplineandapproach