长阳土家民族旅游中商品化与原真性问题研究

中南民族大学硕士学位论文长阳土家民族旅游中商品化与原真性问题研究姓名：黄兰兰申请学位级别：硕士专业：企业管理指导教师：马晓京20070501I40IIIIIAbstractTheresearchaboutcommercializationandauthenticityinnationalitytourismisafocaltopicindomesticandforeignacademiccircles,andtheresearchmethodsrefertotheanthropology,theethnology,thetravelstudy,theinheritancestudyandsoon.Duringtheforty-yearresearch,therearemainlyfourscholarsinoverseasacademiccircles,afternamelyobjectiveauthenticity,constructionauthenticity,existentialauthenticity,post-modernauthenticity.Fromnow,itisaweaknessinourdomesticacademiccircles.TheresearchaboutChangyangculturetourhassignificanttheoryandrealityvalue.Oneside,itwillmakeuptheblanknessinourdomesticresearchabouttherelationbetweencommercializationandauthenticity,ontheotherside,itcanmakeanexampleforothernationalitiesbeinginthetrouble,especiallyforwesterndevelopmentinourcountry.TheresearchofthisthesisisaboutChangyangTujianationalitytourusinganthropologytheoryandthemethod.Thethesisincludesfiveparts.Thefirstchapter:introduction,includingtopicbackground,literaturesummaryandmaterialcollecting.Inthesecondchapter,thisthesisindetailintroducedtheChangyangTujiaTiaosangWufromtheaspectsashistoricalevolution,thepresentsituation,theperformancesituation,theculturalconnotationandsoon.Inthethirdchapter,includingfourpates,thefirstthreepartsmainlyintroducedtheinitiates,thepromotedsituationofBashanWu.ForBashanWu,Changyangalreadyhasdevelopedthreetypesofproduct,nationalculturevillage,squaredance,disc,andBashanWuhasbecometheadvertisementoftheChangyangnationalitytraveling.ThelastpartthethesisanalyzedtheideasbetweencommercializationandauthenticityonChangyangBashanWu.Thispartfromthedialecticalmaterialismangleofview,combinedwith“Authenticity”theory,discussedthehosts’authenticity,thetravelers’authenticityandthescholars’authenticity.Theforthchapter,thisthesisintroducedtheinfluencesbetweentravelingdevelopingofChangyanganditscultureprotect.First,ithasbroughtLinKingmythreactivating;Second,ithasstrengthenedtheChangyangTujianationalitypersons’nationalpride,theself-respectandtheself-confidence;Third,Theeconomygrows,hasprovidedtherichmaterialbasefortheculturalprotection;Forth,ithasstrengthenedtheIVTujiapersons’legalconsciousness,andhasbecomethefirstcountthroughpromulgatingthelawsandregulationstoprotectthenationalcultureinheritance.Thefifthchapter:Conclusion.ThesuccessofBashanWucommercializationliesinitsmethod“launchactively,self-creation,self-development”.Keywords:ChangyangNationalTourCommercialization;AuthenticityTiaoSangWuBaShanWu1______2120067202401CohenMoscardoPearceBoorstein2TurnerAsh3MaCannel4Cohen5620801L.[M].2002199.2.[J].20022311.3Turner,L.,andJ.Ash.TheGoldenHordes:InternationalTourismandthePleasurePeriphery[M].NewYork:St.Martins’Press.1976.4MaCannellDean.TheTourist:ANewTheoryoftheLeisureClass[M].NewYork:Schocken.1976.5CohenE.RethinkingtheSociologyofTourism[J].AnnalsofTourismResearch,1979,6(1):18–35.6.[J].2003294.3206040AuthenticityAuthenticity(authoritative)(original),AuthenticityauthenticityoriginalrealtrustworthyTrillingDavidLowenthalAuthenticityfalsetruefakerealcopyoriginalcorrupthonestprofanesacred1964AuthenticityTrilling,L.SincerityandAuthenticity[M].London:OxfordUniversityPress.1972..--[M]2005.Sharpley,R.Tourism,TouristsandSociety[M].Huntingdon,Cambridgeshire.199441.BoorstinMacCannellBoorstinMacCannellBoorstinRelph2.RealityMindBrunerCohenBrunerBoorstin,D.TheImage:AGuidetoPseudo-EventsinAmerica[M].NewYork.1964MacCannell,D.StagedAuthenticity:ArrangementsofSocialSpaceinTouristSettings[J].AmericanJournalofSociology,1973(79):589–603.Relph,E.PlaceandPlacelessness[M].Toronto:UniversityofTorontoPress.1976.Bruner,E.AbrahamLincolnasAuthenticReproduction:ACritiqueofPostmodernism[J].AmericanAnthropologist,1994(96):397–415.5,BrunerCohenBrunerLittrellRevillaDoddCullerBrunerCohen,E.AuthenticityandCommoditizationinTourism[J].AnnalsofTourismResearch,1988(15):371–386.Littrell,M.,L.Anderson,andP.Brown.WhatMakesaCraftSouvenirAuthentic?[J]AnnalsofTourismResearch,1993(20):197–215.Revilla,G.,andT.Dodd.AuthenticityPerceptionsofTalaveraPottery[J].JournalofTravelResearch2003(42):94–99.Culler,J.SemioticsofTourism[J].AmericanJournalofSemiotics,1981(1):127–140.Bruner,E.TransformationofSelfinTourism[J].AnnalsofTourismResearch,1991(18):238–250.6Cohen-Cohen-GraburnCohenEmergentAuthenticityTaylorMcGregorMcCrone7RitzerLiskas83.1986Eco9FjellmanCohen,E.RethinkingtheSociologyofTourism[J].AnnalsofTourismResearch,1979(6):18–35.Graburn,N.Introduction[A].InEthnicandTouristArts:CulturalExpressionsoftheFourthWord[C],N.Graburn,ed.,Berkeley:UniversityofCaliforniaPress.1976.Taylor,J.AuthenticityandSincerityinTourism[J].AnnalsofTourismResearch,2001(28):17–26.Revilla,G.,andT.Dodd.AuthenticityPerceptionsofTalaveraPottery[J].JournalofTravelResearch,2003(42):94–99.McGregor,A.DynamicTextsandTouristGaze:Death,BonesandBuffalo[J].AnnalsofTourismResearch,2000(27):27–50.7McCrone,D.,A.Morris,andR.Kiely.Scotland-theBrand:TheMakingofScottishHeritage[M].Edinburgh:EdinburghUniversityPress.1995.8Ritzer,G.,andA.Liska.McDisneyzationandPost-Tour