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当前位置:首页 > 商业/管理/HR > 信息化管理 > 需求与销售努力相关下混合渠道供应链协调研究
194Vol.19,No.420108OPERATIONSRESEARCHANDMANAGEMENTSCIENCEAug.2010:2009205219:(70472032):(19822),,,,:;(19522),,,,,:,(,110004):,,,,,:;;;;:F274:A:100723221(2010)0420008206OnCoordinationofHybridChannelSupplyChainwithEffortDependentDemandQUDao2gang,GUOYa2jun(SchoolofBusinessAdministrationofNortheasternUniversity,Shenyang110004,China)Abstract:Wedevelopasinglemanufacturersingleretailertwo2echelonsupplychainmodelwhichhashybridchan2nelswitheffortdependentdemand.Coordinationoforderqualityandsaleseffortisdiscussedinthefollowingsitua2tions:traditionalvs.hybridchannelsupplychain.Coordinationisachievedbythemodifiedrevenuesharingcon2tract.Wealsoillustrateouranalyticalresultswithnumericalexamples,andcomparethesupplychainmembersprofits.Atlast,basedontheresultsofnumericalexamples,wegivemanagerialinsightsforthemanufacturers.Keywords:hybridchannel;supplychaincoordination;revenuesharingcontract;saleseffort;e2tailchannel0Internet,(E2market),(electronicchannel),,,Tesco,IBM,EastmanKodak,Nike,Apple[1],,,,(hybridchannel),IBM,LeviStrauss,Dell,,,[2],[3][4],,[5](nationalvs.storebrand)[6],,[7],,,[8],,,,[9],(,,),[10],,,,[11],[12],,,,,[13][14][15];,,,1,,:,,;,,:D,F(x),f(x);dT=D,FT(x)fT(x);(01),[1618];dE=(1-)D,FE(x)fE(x);e(e1,e=1)[14],eD,,5(e)/5e0,52(e)/520C(e)(C(1)=0),5C(e)/5e0,52C(e)/520;cm,w,gm;cE,pE,gE;cr,p,gr;,;T=E(dT),E=E(dE),=E(D),=T+EqT,qE,ST(qT),SE(qE);IT(qT),IE(qE);,,,,;,,,,eC(e),dT(D,),dE,,94,:,;,22.1{w,}{w,},1-(01)=pS(Q,e)+I(Q,e)-cmQ-crQ-(gr+gm)(-S(Q,e))-C(e)=(p-+gr+gm)S(Q,e)+(-cm-cr)Q-(gr+gm)-C(e)R=pS(Q,e)+I(Q,e))-wQ-crQ-gr(-S(Q,e))-C(e)=((p-)+gr)S(Q,e)+(-w-cr)Q-gr-C(e)M=(1-)(pS(Q,e)+I(Q,e))+wQ-cmQ-gm(-S(Q))=((1-)(p-)+gm)S(Q,e)+((1-)+w-cm)Q-gmQ,S(Q),I(Q),,e5/5e=0,(p-+gr+gm)5S(Q,e)5e=5C(e)5e(1),e5R/5e=0,((p-)+gr)5S(Q,e)5e=5C(e)5e(2),(1)(2),{w,}[15]2.2{w,,e}2.1,{w,},e,e(0e1),,1-e,,{w,,e},1-(01),,r=(pS(Q,e)+I(Q,e))-wQ-crQ-gr(-S(Q,e))-eC(e)=((p-)+gr)S(Q,e)+(-w-cr)Q-gr-eC(e)m=(1-)(pS(Q,e)+I(Q,e))+wQ-cmQ-gm(-S(Q))-(1-e)C(e)=((1-)(p-)+gm)S(Q,e)+(1-)+w-cm)Q-gm-(1-e)C(e)1(3),Q(p-)+grp-+gr+gm=-w-cr-cm-cr(3),(p-)+grp-+gr+gm=v-w-cr-cm-cr=,r=(p-+gr+gm)S(Q,e)+(-cm-c1)Q-gr-eC(e)=+(gm+gr-gr)+(-e)C(e)(gm+gr-gr)+(-e)C(e)Q,r,,,Q2(4),e01201019(p-)+grp-+gr+gm=e(4),12,:1{w,,e}(3)(4),,r=e+(e(gr+gm)-gr)m=(1-e)-(e(gr+gm)-gr)3,,,{wH,,e},e,1-e(0e1),1-e(0e1),H=pST(qT,e)+pESE(qE,e)+(IT(qT,e)+IE(qE,e))-cm(qT+qE)-crqT-cEqE-(gr+gm)(-ST(qT,e))-(gm+gE)(E-SE(qE,e))-C(e)=(p-+gr+gm)ST(qT,e)+(pE-+gm+gE)SE(qE,e)+(-cm-cr)qT+(-cm-cE)qE-(gr+gm)T-(gm+gE)E-C(e)Hr=(pST(qT,e)+IT(qT,e))-wHqT-crqT-gr(-ST(qT,e))-EC(e)=((p-)+gr)ST(qT,e)+(-wH-cr)qT-gmT-eC(e)Hm=(1-)(pST(qT,e)+IT(qT,e))+(pESE)(qE,e)+IE(qT,E))+wHqT-cm(qT+qE)-cEqE-gm(T-ST(qT,e))-(gE+gm)(E-SE(qE,e))-(1-e)C(e)=((1-)(p-)+gm)ST(qT,e)+(pE-+gE+gm)SE(qE,e)+((1-)+wH-cm)qT+(-cm-ce)qE-gmT-(gE+gm)E-(1-e)C(e),wH3(5),qT(p-)+grp-+gr+gm=-wH-cr-cm-cr(5)4(6),e=((p-)+gr)5ST(qT,e)5e/((pT-+gr+gm)5ST(qT,e)5e+(pE-+gm+gE)5SE(qE,e)5e)(6)2{wH,,e}(7)(p-)+grp-+gr+gm=-wH-cr-cm-cre=((p-)+gr)5ST(qT,e)5e(pT-+gr+gm)5ST(qT,e)5e+(pE-+gm+gE)5SE(qE,e)5e(7)4,,,D114,:F(x),f(x)=1/a,,D,=ne,=me/(me+b),C(e)=k(e-1)2,(m,n1)p=100,pE=90,=10,cm=40,cr=30,cE=10,gr=0gm=0,gE=0,n=4,a=200,m=2,b=0.5,k=50==0.5,11,H,Hmm,Hrr(1),;,,,,=0.5,=0.8,22,H,Hmm,21201019Hrr(2),,,,=0.8=0.5,,3,,5,,,,,,,,:[1]AndyA.Tsay,narendraagrawal.channelconflictandcoordinationinthee2commerceage[J].ProductionandOperationsManagementSociety,2004,13(1):932110.[2]NielsAH,MoritzF,JoAEE.E2fulfillmentandmulti2channeldistribution2areview[J].EuropeanJournalofOperationalResearch,2008,187:3392356.[3]AndyA.Tsay,narendraagrawal.modelingconflictandcoordinationinmulti2channeldistributionsystems:areview[R].HandbookofQuantitativeSupplyChainAnalysis:ModelingintheE2BusinessEra,InternationalSeriesinOperationsResearchandManagementScience,KluwerAcademicPublishers,Norwell,MA,2004.[4]AussadavutD,MingFan,ApurvaJain,KamranM.Asupplychainmodelwithdirectandretailchannels[J].EuropeanJour2nalofOperationalResearch,2008,187:6912718.[5]HisashiKurata,Dong2QingYao,JohnLiuJ.Pricingpoliciesunderdirectvs.indirectchannelcompetitionandnationalvs.storebrandcompetition[J].EuropeanJournalofOperationalResearch,2007180:2622281.[6]SergueiNetessine,NilsRudi.Supplychainchoiceontheinternet[J].ManagementScience,2006,52(6):8442864.[7]Wei2yuKC,DilipC,JamesDH.Directmarketing,indirectprofits:astrategicanalysisofdual2channelsupply-chainde2sign[J].ManagementScience,2003,49(1):1220.[8]RalfSeifertaW,UlrichW.Thonemannb,marcela.sieke.Integratingdirectandindirectsaleschannelsunderdecentralizeddecision2making[J].JournalofProductionEconomics,2006,103:2092229.[9]Wei2yuKevinC,GeorgeE.Monahanmanaginginventoriesinatwo-echelondual2channelsupplychain[J].EuropeanJour2nalofOperationalResearch,2005,162:3252341.[10]BergerPD,LeeJ,WeinbergBD.Optimalcooperativeadvertisingintegrationstrategyfororganizationsaddingadirectonlinechannel[J].JournalofOperationalResearchSociety,2006,57:9202927.[11],,.[J].CIMS,2004,10(5):5192522.[12],.[J].,2007,15(2):70275.[13],,.[J].,2008,28(4):1211.[14].[J].,2006,14(4):46249.[
本文标题:需求与销售努力相关下混合渠道供应链协调研究
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