1月份业绩分析

1月份业绩分析本月业绩共完成756.19万，指标800万，完成率95.65%，同比62.48%，环比87.09%商务共完成264.97万，指标260万，完成率101.91%，同比57.67%，环比108.87%青休共完成273.33万，指标240万，完成率113.89%，同比73.31%，环比71.56%一、商务区块专柜2015.012014.01同比2014.12环比指标完成率CANUDILO/147921#VALUE!/#VALUE!/#VALUE!LUKADILONG/99972.9615////#VALUE!NIAOGELAN742386385.95988.59%3237.00229.32%4000185.58%YOUNGOR678028.0889538680.7538125.87%381543.00177.71%550000123.28%AIDYDANTON224521386711.961258.06%216050.34103.92%24000093.55%ANTON&NEAL27057329734291.00%394398.7268.60%32000084.55%BAOLUOSD438189383.96764.90%18764.1623.35%600073.02%BIEMLFDLKK153763.5446141450.4108.70%117170.00131.23%150000102.51%DIKENI//////#VALUE!FORTEI88827.28209600.542.38%105282.6884.37%15000059.22%GHILARO172795.2975266409.264.86%110376.00156.55%120000144.00%哈特马克斯/102764////#VALUE!JEVONI44117202211.968121.82%52293.0084.37%40000110.29%JOE/ONE175548342371.9651.27%219343.3380.03%26000067.52%RAIDYBOER/114615////#VALUE!LONDAPOLO257867139504.6184.84%252799.69102.00%230000112.12%MEN'SPOEM153378.7942239968.979863.92%147548.00103.95%130000117.98%SATCHI12022819248862.46%186016.4064.63%17000070.72%EEICIIETTOD113198//60311.02187.69%50000226.40%FACHI94496.336244326.07%104578.8890.36%12000078.75%JAMESKIN////#VALUE!/#VALUE!ANQIAO89802479339.46818.73%63961.48140.40%60000149.67%DSTWOGOF/154770.9899////#VALUE!ALFARPOLO//////#VALUE!自营羽绒服756/#VALUE!189.00//#VALUE!爆品B//#VALUE!///#VALUE!商务小计2649703.314594336.6757.67%2433862.70108.87%2600000101.91%14年的一月份是临近新年，客流相对多一些，所以同比只有57.67%。一月份保罗诗丹、尼奥格兰、杰凡尼提前撤柜；安齐奥、易诗顿进行了柜位调整，移到边厅柜位。部分调整对商务区块整体业绩影响不大。商务区块95%专柜在一月份春装还没有大面积上架，基本上都是在卖冬装，专柜折扣力度比较大，存货量还算充足，业绩销售较乐观。雅戈尔专柜是商务区库存最多的专柜，补货也及时，营业员服务态度好，专柜牌子也有名，销售业绩一直是最好的。1月23号开始做特卖，一个半星期的特卖业绩比有些专柜一个月的业绩都要多。特卖是一方面原因，还有就是专柜的活动也做得很到位，折扣合理，冬款折扣基本是5-5.5折，每天顾客不断。伦德保罗专柜自从位置移到北扶梯口后，专柜业绩节节攀升。首先专柜货品一直很充足，补货及时，春装也是商务区块到货较早的专柜之一；其次是货品的质量和品牌的名气也是不错的，值得顾客信赖；专柜商品也很早在做一件六折两件5.5折三件5折的折扣，营业员服务质量很不错，回头客挺多的。除去各专柜特卖业绩，爱迪丹顿专柜也能排上商务区月排名的第三名，虽然业绩不错，但客单价就没那么高了。了解到，营业员常常迁就顾客的还价行为。一月初，冬装有些就可以4.8折、4.5折买到手，虽然活动力度大一些招揽顾客做业绩是无可厚非的事，但靠给顾客打低于常规的折扣终究不是长久之计，这样下去会把牌子做烂的。商务男装的销售靠的不是低折扣、低价位，靠的是商品质量、品牌名气和服务态度。易诗顿专柜自从移到边厅位置后，销售业绩明显增加，以前跟业务员反应过专柜货品少，新品少的问题，现在也有所改善，这个月做到11.3万的业绩是很大的进步。专柜2015.012014.01同比2014.12环比指标完成率鹿王29590.627376337.194138.76%67835.7943.62%7000042.27%SELECTED168841.3407404925.937341.70%189780.8488.97%160000105.53%GXG608689.4625520932.91085865.7756.06%230000264.65%PLORY153535.1258291851.327852.61%119912.09128.04%18000085.30%S2CITYLIFE70862.8417207641.18%75903.7293.36%50000141.73%BOSIDENG47356/#VALUE!/#VALUE!/#VALUE!jack&jones230427.2233419322.404454.95%315344.3773.07%180000128.02%PEACEBIRD221165.062292557.176675.60%436435.1250.68%32000069.11%G-RSAGA262261.8046247177.5808106.10%271784.0596.50%250000104.90%JASONWOOD50066.7394117668.696542.55%55455.7890.28%11000045.52%LEVI'S28310.9120406.9723.51%41303.7068.54%5000056.62%CARTELO30952.2446100749.966830.72%88362.7135.03%9000034.39%皮尔卡丹30276.5019//51934.5758.30%4500067.28%圣大保罗14641.14229386.487649.82%28052.8252.19%3000048.80%舒雅/53420.3#VALUE!/#VALUE!/#VALUE!GY137557.46//92949.07147.99%100000137.56%ASTROBOY10847.134892.262131.09%16485.0065.80%1500072.31%GUYS&SOUL262338.7919377756.949769.45%264214.6399.29%30000087.45%GOLDEN23482//7404.20317.14%20000117.41%gxg.jeans352139.0775411988.4285.47%610422.8057.69%200000176.07%Denadeyi/57075.69#VALUE!/#VALUE!/#VALUE!青休小计2733341.443728526.2673.31%3819447.0371.56%2400000113.89%