Coca Cola 英语 品牌介绍

20162016Theproductthathasgiventheworlditsbest-knowntastewasborninAtlanta,Georgia,onMay8,1886.HistoryofCocaColaDr.JohnStithPemberton,alocalpharmacist,producedthesyrupforCoca-Cola,andcarriedajugofthenewproductdownthestreettoJacobs'Pharmacy,whereitwassampled,pronouncedexcellentandplacedonsaleforfivecentsaglassasasodafountaindrink.Dr.John.PembertonBasicInformationChinesenameCarbonatedprincipalrawmaterialCarbonatedwatersyrup,sugarcaramel-coloredphosphatespicesConsumptionofefficacyQuenchthirstAddedsugarStoragemethodroomtemperatureForeignnamescocacolaorcokeWhetherthepreservativepreservativeAppropriatecrowdyoungpeopleessentialnutrientsugaranothernamerThecokesideeffectnosideeffectProduct•firstnewspaperadforCoca-ColasoonappearedinTheAtlantaJournal,invitingthirstycitizenstotrythenewandpopularsodafountaindrink.Hand-paintedoilclothsignsreadingCoca-Colaappearedonstoreawnings,withthesuggestionDrinkaddedtoinformpassersbythatthenewbeveragewasforsodafountainrefreshment.Duringthefirstyear,salesaveragedamodestninedrinksperday.TheCoca-ColaCompanyBackground•InordertocelebrateTheSpringFestival.We'replantopromoteourproductbrandandawareness.•Weaimatallagesofconsumers.Customers•Ourtargetistoarousecustomersinterestsandattentionthirsts,andattractthemtobuyourproducts,sothatwecanmakemoreprofits.PromotionplansSloganTimeLocationAdvertisingPromotionprocessSlogan•“Delicious!Refreshing!Exhilarating!Invigorating!（美味！怡神！愉悦!畅快！）”•“Coca-ColaRevivesandSustains（可口可乐，唤醒活力，持久畅快）”•“RefreshYourself!（怡神畅快）”TimeJan.1st2015-Jan.3rdLocationWalmartSquareAdvertisingLeaflets/poster/internet/off-airballoon/banners/mouthtomouthPromotionprocessWereadytousecouponanddrawalotteryorraffle.Boys&GirlsClubsofAmericaandCoca-Cola:70YearsofPartnershipBy:KathleenAtanasoff|Apr11,2016•FormorethanhalfofCoca-Cola’sexistence,thecompanyhasinvestedinAmerica’syouththroughtheBoys&GirlsClubsofAmerica.Thisyearmarksthe70thanniversaryofthishistoricpartnership.