卖方主导的B2B电子商务系统的技术接受模型研究与实证分析

上海交通大学硕士学位论文卖方主导的B2B电子商务系统的技术接受模型研究与实证分析姓名：王保林申请学位级别：硕士专业：管理科学与工程指导教师：徐博艺20080123IB2BB2BB2BB2BB2BERPSCMCRMIS80ISWORDEMAILERPIOS(TechnologyAcceptanceModel)B2BB2BIISBESAMB2BTAMTAMSBESAMSBESAM50%60%SBESAMB2BB2BB2BIIIANEMPIRICALSTUDYOFSELLER-DOMINATEDB2BE-COMMERCESYSTEMSACCEPTANCEMODELABSTRACTMoreandmoredomesticcorporationsregardB2BE-commerceasaneffectualwaytoenhancetheircompetitiveadvantageinrecentyears.However,thefactthatmostinformationsystemswhichcosthugeexpenditure,suchasERP,SCMorCRM,leavedunusedpuzzlesadministratorsandresearchers.ThelowusagelevelofinformationsystemsremainsafocusinISresearcharea.Abundantliteraturesconcernedthisissuehaveemergedsince1980sandmanyvaluedconclusionshadbeenacquired.Inthemeantimetheresearchobjectshadshiftfromsimpleapplicationprogramm,suchasWORD,EMAIL,tocomplicatedinformationsystemslikeERP,IOSetc.However,therearestillfewliteratureswhichstudyuseracceptanceofinformationsystemsinChinamainland.TheexistingresearchaboutB2BE-commerceremainsintechnologyissuessuchasB2Bstandardsorwebsitestructure.Inthistheoreticalandpracticalbackground,thisthesisbasesonTechnologyAcceptanceModel(TAM),andintroducessocialvariables,culturevariables,inner-organizationvariablesandbehaviorIVperceptionvariables,inordertofindoutthefactorswhichsignificantlyinfluencetheuseracceptanceactionaboutSeller-dominatedB2BE-commerceSystemsofChinesecompanies.Then,thethesisconductsanempiricalstudytovalidatethetheoreticalSeller-dominatedB2BE-commerceSystemsAcceptanceModel(SBESAM).Duringthestageofmodelcreation,theresearchwasperfomedinthefollowingprocess.Firstly,therelationshipbetweenbuyerandsellerwasanalyzedfromtheperspectiveofTransctionCostofEconomics.Secondly,aliteraturereviewaboutthefoundationandthedevelopmentofTAMhadbeenmade.Finally,theSBESAMwascreatedbasedonTAMbyaddingfourexternalvariablesandoneperceptionvariables.Duringthestageofempiricalstudy,theresearchwasperfomedinthefollowingprocess.Firstly,aquestionnairewasdesignedbasedonotherresearcher’sscales.Secondly,inordertovalidatethereliabilityandvalidityofthequestionnaire,apretesthadbeencarriedonandthequestionnairewasrevised.Finally,dataprocessingwasperformedbyregressionanalysisaswellasStructureEquationModel(SEM),andaresultcomparisonwasmadebetweenthem.TheempiricalstudyfoundthatthemajorinfluencedexternalvariablesareSubjectiveNorms,JobRelevanceandResponseTime.SubjectiveNormshaveasignificantimpactonBehaviorIntentionamongbuyer’susersbutnotseller’susers.JobRelevancehasapositiveeffectonVPerceivedUsefulnessandResponseTimehasanegativeeffectonPerceivedReliability.RegressionanalysissuggestedthatPerceivedReliabilitymayactuallybeacausalantecedenttoPerceivedUsefulness,ratherthanadirectdeterminantofBehaviorIntention.TheSBESAMwasstronglysupportedbytwomethodsofdataprocessing,accountingforabout50%varianceinusageintentionsandabout60%usefulnessperceptions.BasingontheresultofSBESAM,thethesisraisesseveraladvicestotheChineseenterprisesthatuseB2BE-commerce,forthepurposeofhelpingthemtomakesomeimprovementsontheB2BE-commerceimplementprocess.KEYWORDS:seller-dominated,B2BE-commerce,technologyacceptancemodel,useracceptancebehavior.11.1B2B[1]2000B2B2006-200720061.1200548.6%200717000B2B16900iResearchB2B98%B2BB2BB2BERPSCMCRMIT-(TechnologyAcceptanceModel)B2BB2BB2BB2BB2B1.22B2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2B:B2BB2BB2BB2BB2B1.3B2B3B2BB2BB2BB2BSeller-dominatedE-commerceSystemsAcceptanceModelB2B4B2BB2BEDIB2BB2B2.12.1.11[2]199711TheWorldBusinessAgendaforElectronicCommerceEDI[2]EmmelhainzEDI[3]5IBMInternet/Intranet/ExtranetContentCollaborationCommerce3C[2]HPE-CommerceE-BusinessE-Consumer[4]2DECD1997[2][3]GIIC[3]KalakotaWhinston19966[5]EDIElectronicOrderingSystemEOS[3]2.1.2B2BB2BB2B2.22.2.1EDI1960B2B2060EDI[6]EDIEDI7EDI[7]EDIEDI208090EDIEDI19802000EDI1994EDI2500015000EDI1995InternetEDIEDI20002001B2BEDI2000EDI88%InternetB2BEDIEDIEDIInternetEDI2.2.2BusinesstoConsumerB2C1995-1997B2BB2CInternetB2CB2BB2CB2CbrickandmortarcompaniesAmazon.com1519961997AOL90%19961997Etrade234%8B2CB2BInternetB2BB2BB2CB2BB2B75000B2C75B2CB2B2/32-1B2BEDI2001B2B94%B2CB2BB2BB2CB2BIDC199761%Lorentz199780%Negroponte199870%PriceWaterhouse200278%ForresterResearch199884%PiperJaffray200190%ForresterResearch200188%78%ActivMedia199672%Anonymous20002.2.31997-1998B2BB2CCiscoDellCompaq9InternetGrand&ToyIBMAribaCommerceoneAgileApplicationServiceProviderB2BInternetAMRB2B2.2.41999-20001999280152092%MROVentroFreeMarketsVentro10FreeMarketsVentro2001FreeMarketsexpertiseFreeMarketsB2BIPOInitialPublicOfferingofstock20012.2.52000-2002.comCovisintCovisint200452.2.62001-2002DataMonitor1156002004Internet200BoozAllenHamilton182020012002B2BDayFeinandRuppersberger20%IPOInternet12CPFRCollaborativePlanningForecastingandReplenishment2.32006-200720061.1200548.6%200717000B2B16900iResearchB2B98%B2BB2BB2BEIU51[8]B2B1B2BCCNICB2B[9]70.7768.4%77.7%100100076.4%10100131200512311.11200417008.5[10]2B2B2005OASMMRPSCMBI2-22-2[12]Table2-2thecurrentuseofE-Commerceinthreetypesofbusinesses1OASMOA2SMOACRM3BPMHRMSM4EDIBPMSP5HRMEDIBPM6ERPSPEDI7SCMCRMHRM8SPERPERP9CRMSCMSCM10MRPBIKMS11KMSKMSBI12BI