我国电子商务推荐策略的比较分析

200488:100026788(2004)08200962061,2,1,1(1.,100083;2.,100872):,B2C(Mall.sina.com.cn,Ssreader.com,Dangdang.com,D-library.com.cn)Amazon.com,B2C,L:;;;:TP311:AComparisonandAnalysisonE2CommenceRecommendationMethodinChinaYULi1,2,LIULu1,LUOZhang2hua1(1.BeiHangUniversity,BeiJing100083,China;2.RenminUniversity,Beijing100872,China)Abstract:TheauthorssimplyintroducethesomebasicrecommendationmethodusedinE2commencewebsite.MainlytheycompareandanalyzetherecommendationtacticusedinChinafourE2commencewebsites(Mall.sina.com.cn,Ssreader.com,Dangdang.com,D2library.com.cn)andAmazon.com,afamousE2commencewebsiteinforeign.Byanalyzingandcomparing,theauthorspresentquestionexis2tingthechinaE2commencerecommendationfield,andgivethereasonandsolutionforthequestion.Keywords:personalizedrecommendation;digitallibrary;collaborativefiltering;recommendersyste2ms:2003209205:(70371004);(2000000601):(1973-),,,,,;,,,,Web;(1969-),,,:,,,,,L,,L,,LB2C,,,B2C,(,)()L(www.amazon.com),L,,B2CAmazon,,,L©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.1Resnick&Varian1997(RecommenderSystems),,,[RV97],:(ConvertingBrowsersintoBuyers);(Cross2Sell);(BuildingLoyalty)L.,,L,,1L1(),L,:.,LL.L.()LL2:2.1,,L:.,,L,.,,,L2.2,,L,,L,,,.L2.3NNLL,,L798©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.21010102.4N,N,L,,,,,L,::(,),,,,,,,;:,L,,,,,,L:,L2.5NN,,LNL2.6,EMAIL,,L,L2.7,L.2.8,,:;,L3B2CB2C,,B2C,(,),()L,,L8920048©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.3L3++++++++++ö+-+++----+--+-+----+--+----+-++----+++++-++-++-+-+--+-+--+++---+---+-+---++--+--:+,-L3.1,,,,,L,,,,,L3.23,,,,L,,,,L,L998©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,1,,,,,;;,L1,,,,,,,LL4B2C4.1,,:,,,L,,,L,,L,,,L,,L¤¤,,L4.2,,:Internet,Internet,,Internet,L,,,,,,00120048©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,L,,2-3,,,LCiteSeerCollaborativefilteringRecommendersystems,,L,,,,L4.3,,L,L,L,,,,,,L5Internet,,,B2C,B2C,Internet,L:[1]KonstanJ,MillerB,MaltzD,HerlockerJ,GordonL,RiedlJ.GroupLens:ApplyingcollaborativefilteringtoUse2netnews[J].CommunicationsoftheACM,40(3):772C87,1997.[2]ResnickandVarian.Recommendersystems[J].CommunicationsoftheACM,40(3):562C58,1997.[3]SchaferJB,KonstanJ,RiedlJ.RecommendersystemsinE2commerce’[A].In:EC’99:ProceedingsoftheFirstACMConferenceonElectronicCommerce[C],Denver,CO,1999.158-166.[4]TranT,CohenR.HybridRecommenderSystemsforElectronicCommerce’[R].InKnowledge2BasedElectronicMarkets,PapersfromtheAAAIWorkshop.AAAITechnicalReportWS-00-04.pp.78-83.MenloPark,CA:AAAIPress,2000.1018©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.