跨文化商务交际Chapter_6_Business_Etiquette_and_Social_Cus

Chapter6Businessetiquetteandsocialcustoms商务礼仪(businessetiquette)指的是商务交往活动中的举止和行为。主要包括：见面介绍、握手问候、交换名片、商务活动着装及餐桌礼仪等。本章主要包括以下内容：商务活动中的握手与交换名片；着装与进餐；有关社会习俗及商务活动中的幽默、迷信与禁忌。Contents1.Introduction1.1Makingintroductions1.2Makinggreetings2.Handshakingandexchangingbusinesscards2.1Shakinghands2.2Exchangingbusinesscards3.Dressinganddining3.1Dressinganddining3.2Diningrules3.3Diningatsomeone’shome3.4Diningwithknivesandforks4.Socialcustoms4.1Punctuality4.2Invitation4.3MeetingpeopleatacocktailintheU.S.5.Giftgivingandreceiving5.1Givinggifts5.2Receivinggifts6.Humor,superstitionsandtaboos6.1Humorinbusiness6.2Superstitions6.3Taboos1.1MakingintroductionsAsformakingintroduction,therearesomerulestoabideby:Amanisalwaysintroducedtoawoman.Ayoungpersonisalwaysintroducedtoanolderperson.Alessimportantpersonisalwaysintroducedtoamoreimportantpersonwhetheramaleorfemale.Sometipsweshouldpayattentionto,onceweareintroducedWhenyoumeetanAmericanforthefirsttime,youshouldrememberthatmostAmericansdonotlikeusing“Mr.”,“Mrs.”or“Miss”.Thesetermsaretooformal.Peopleofallagesprefertousefirstnamesinsteadoftitlesandlastnames.WhileinourChina,somepeopleliketobecalledwiththeirtitles.Whenyouarebeingintroduced,youhadbetterStandupSmileShakehandsRepeatnamesSayfarewell1.2MakinggreetingsInformalgreetings&formalgreetings“Hello”isthecommonestformofgreetingbetweengoodfriends.Nonverbalgreetingscanbeseenincommunication.Itincludesshakinghands,kissingandbowing.Britishpeoplearelessdemonstrativethananyothernationalitiesandareservedmannerisexpected.Andatthefirstmeeting,theBritishbelievethattheneutraltopicsofopeningconversationaremoreacceptablethanexchangingpersonalinformation.Furthermore,theBritishwilltrytoavoidreligionandpolitics.2.Handshaking&exchangingbusinesscards2.1ShakinghandsShakinghandsisanexpressionofmutualtrustandrespect,anditisawaytosendgreetingsinbusinesssituations.Shakinghandspolitelyandproperlyisveryimportant.Thegoodtimetoshakehandswillbe:•Whenyouareintroducedtoothersandwhenyousaygoodbyetoothers.•Whenthevisitorscomesintoyourroomoryouroffice.•Whenyougotomeetyourclient.•Whenyougotoattendthereceptionsorpartiesandwhenyoutakeleave.Whenyouareintroducedtosomeone,eitheroneofyoumayextendyourhandfirst.Yourhandshakeshouldberelaxedbutfirm(neverbelimp),andyoushouldlookattheotherpersonineyes,smile,andsay“Iamverypleasedtomeetyou.”orgiveothercordial(热诚友好的）greetings.Ifthepersonyouraremeetingseemsbackoff,donotforceahandshake.Ifhedoesnotrespondtoyouroffertoshakehands,simplydropyourhandback,smile,andsay“hello”.ForJapanesepeople,makingphysicalcontactalwaysremainsanuncomfortableexperience,soshakehandswhenaJapanesepersonoffershishand.2.2ExchangingbusinesscardsWeshouldpresentorreceiveabusinesscardwithtwohands.IntheIslamicworldthelefthandisconsideredunclean.Eveninmanynon-IslamicareasofAfricaandAsia,therighthandhasbeenusedinpreferenceoverleft.Sowhilepresentingorreceivingabusinesscard,usetherighthand.BusinesscardetiquetteinJapanBusinesscardetiquetteinNorthAmericaandtheUK.BusinesscardetiquetteinKoreaBusinesscardetiquetteinIndia(usetherighthand)3.Dressinganddining3.1DressingrulesWhatyouwear,yourhairstyle,thepolishofyourshoesandeventhelookofyourfingernailsAnexpensivewatchisusuallynoticedandisconsideredasubtlesymbolofsuccessandprosperityinjustabouteveryculturedoinginternationalbusiness.Formen,awell-fitteddarksuit,usuallyblue,gray,orblack,isappropriateforalmostallformalbusinesssituationsandmostsocialoccasions,includingeveningsoutatrestaurantsorthetheater.Forwomen,skirtsanddressesaremorethenormthanpantsinalmosteverypartoftheworldinbusiness.3.2DiningrulesHow,whenandwheretoputyournapkinWhentobegintoeatHowtoputyourarmsHowtousetheflatwareHowtoeatsomespecialfoodattableHowtoaddseasoningstofood……3.3Diningatsomeone’shomeEatingwithKoreansWaitforthehosttostarteatingNeverstickyourchopsticksorspoonstraightupanddownHoldyourglassorcupwiththerighthandandsupportitwithyourlefthandUsebothhandstopassaglasstosomeone3.4DiningwithknivesandforksInEurope,peopleholdtheforkinthelefthandandtheknifeintherighthandthroughoutthemeal,asystemthatisgenerallyagreedtobemoreefficientthantheAmericanzigzagmethod.Americansholdboththeforkandtheknifeintheirrighthandsthroughoutthemeal,sotheyconstantlychangetheirforkstothelefthandwhentheyhavetocuttheirmeat.Knivesandforksandspoonsshouldbeprovidedforsharedfood,suchasbutter,jam,sugarandsalad.Fromtimetotimeduringeachcourseyoushouldputdownyourknife.Makesurethatyouputyourimplementsontheplate,notonthetablecloth.…manyothertips4.SocialcustomsCustomsarebehaviorsgenerallyexpectedinspecificsituationsandareestablished,sociallyacceptablewaysofbehavingingivencircumstances.Customsvarynotonlybycountrybutalsobyregionorlocationwithinacountry.4.1PunctualityAmericanstendtoplacemoreemphasisonpunctualitythanpeopleinmanyplacesdo.Youareexpectedtobereadyatthetimeagreeduponifsomeoneispickingyouupatyourresidence.Wheninvitedtosomeone’shome,youareexpectedtoarrivewithinfiveortenminutesafterthescheduledtime,butneverbeforethattime.Whenyouplantomeetsomeoneatarestaurant,atheater,orso