Book 4_U1_Reading 1 Advertising课件

Taiwan,China!Step1Lead-inCherishyourlife!Fast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsaimtodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toteachusandhelpusleadbetterlives.Para.1Para.2Para.3Para.4Para.5Briefi_________ofadsthed________andt________ofads.theuntruec_______ofads.Thedetailedinformationof_______.thea_______forconsumers(消费者)ntroductionefinitionPSAsdvicelaimsypesStep2Carefulreading:Mainidea1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotalwaysnotonlyPSAsWords-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligenceatheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf.relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasonshcdfeaBeforereadingbg劝说福利有技能的治愈精神上的捉弄箴言智力Whatarethedifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(Consolidation)CommercialadsPSAspurposeexpensebelievable?examplestopromoteaproductorservicetoeducatepeoplechargedfreeofchargenoyes①②①②③④Adsarean1.___________partofourlives.Include2.____________adsandPSAs.Use3.______picturesandcleverlanguageEncourageustobuyaproductorserviceorbelieveinanidea.Beawareoftheskilfulmethods.Trynotto4._____forthetrick.WhatisaPSA?Meantoteachus.Helpus5._____betterlives.Wemustuseour6.__________andnotbeaslavetoads.Whatisanad?Doesanadtellpeoplethecompletetruth?commercialimportantintelligencefallleadIntroduction（para1)Conclusion(para5)attractiveConsolidation:task-basedreading雀巢咖啡Thetasteisgreat.味道好极了。麦当劳I’mlovingit!我就喜欢！飘柔StartAhead.(Rejoice)耐克Justdoit!百事可乐thechoiceofanewgeneration新一代的选择。麦斯威尔咖啡goodtothelastdrop滴滴香浓,意犹未尽。雪碧Obeyyourthirst！服从你的渴望。1.Whichofthefollowingistrueaccordingtothisreadingpassage?A.Allpeopleenjoyseeingandhearingallkindsofadvertisements.B.Manypeoplethinkadvertisementsarethemostimportantintheireverydaylife.C.Manypeoplearequiteusedtoseeingandhearingvariousadvertisements.D.Alladvertisementsgivepeopleveryimportantinformation.CReadingcomprehension2.Thewriterofthisreadingpassagewantsto______.A.tellhisreaderswhatareadvertisementB.sharesomeimportantinformationaboutadvertisementswithreadersC.tellhisreadershowimportantadvertisementsareD.tellhisreaderwhypeopleareusedtoseeingandhearingallkindsofadvertisementsB3.Whichofthefollowingcannotberegardedasanadvertisement______?A.‘Yestolife,notodrugs.’B.‘ProjectHope---schooleverychild.’C.‘Goodtothelastdrop.’D.‘Thecaraccidentkillsfourpassengers.’D4.Themaindifferencebetweencommercialadvertisementsandpublicserviceadvertisementsisthat______.A.publicserviceadvertisementscostonlyalittlemoneywhilecommercialonescostalotB.publicserviceadvertisementsdealwithpublicissuesbutcommercialonesdon’tC.commercialadvertisementssometimesdealwithserioussocialproblemsD.publicserviceadvertisementstellthecompletetruthbutcommercialonesdon’tB5.Someoftheadvertisementsarecleverbecause______.A.theydon’ttellthecompletetruthtocustomersthoughtheydon’tlieB.theyusethemostbeautifullanguageandimagesC.theyaremadesobeautifulandcanbefoundalmosteverywhereD.theydon’ttellliesdirectlytothecustomersA6.Whichofthefollowingtopicswillbetalkedaboutinapublicserviceadvertisement____?A.AnewcarfactorythatwillbebuiltinChinanextyear.B.Agoodharvestoforangesisexpectedthisyear.C.Teawilltaketheplaceofcoffee.D.Apaperbagwillmakeyourhomecleaner.DHomework:1.FinishthearticleonPage95.2.Listthedifficultlanguagepointsonyournotebook.3.Retellthearticleaboutadvertisement.