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BusinessCorrespondences外贸英文函电ContentsChapterOneChapterTwoChapterThreeChapterFourChapterFiveChapterSixChapterSevenChapterEightChapterNineChapterTen外贸函电Introductiontothecourse•Coursedescription•Courseobjectives•Coursecontents•Learningguide•AssessmentandRequirements外贸函电Introduction•Englishbusinesscorrespondenceorbusinessletterisawrittencommunicationbetweentwoparties.•Itisameansthroughwhichviewsareexpressedandideasorinformationiscommunicatedinwritingintheprocessofbusinessactivities.•Itistolearnboththelanguageandtheprofessionalknowledge(inotherwords,tolearnthelanguageyouaregoingtousewhenyouwork).外贸函电Coursedescription•BusinessCorrespondenceisoneofthemostimportantcourses(acompulsorycourse)forInternationalBusinessTradeMajors.ItisdesignedtohelpstudentstoaccomplishthetransitionfromgeneralEnglishlearningtospecializedEnglishlearning,aimingatpreparationforafuturebusinesscareer.外贸函电CourseobjectivesAfterthecompletionofthewholecourse,studentsaresupposedto:•comprehendandmasterthebasicwritingskillsforvarioustypesofbusinesscorrespondence.•befamiliarwiththegeneralconventionsaswellasmainproceduresininternationaltradepractice.•conductbusiness,makequickandcorrectreactionstothebusinessinformationandmakebusinessconcludedinreallifesituations.外贸函电Coursecontents•ThecontentsofBusinesscorrespondenceinvolvemanyaspectsofinternationalbusinesstrade,mainlyinclude:Establishingbusinessrelations;Inquiry;Offer;Counteroffer;Order;Acceptance;Contract;Packing;Shipment;Payment;InsuranceandClaim.外贸函电•Achievebalancebetweenlanguage-learningandbusiness-learning.•Achievebalancebetweeninputandoutputofwhathavebeenlearned.•Achievebalancebetweencourse-booklearningandsimulatedpractice.•Focusonvariouswritingpatternsandwritingskillsofbusinesscorrespondences.•Masterthecommonly-usedbusinessvocabulariesandmakegooduseofthem.外贸函电Learningguide•Thecoursewillbeassessedasfollows:•Routineperformance:40%,including:routineattendance,in-classpractice,testsandoutside-classassignments•Finalexam:60%外贸函电AssessmentandEvaluationCriteriaRequirementsYouareappreciatedfornot•beinglateforclassorabsentfromclass.•chewinggumsorwearingacapduringclasses.•pickingupthecellphoneorlettingthephoneringduringclasses.外贸函电ChapterOneLayoutofaBusinessLetterContentsObjectivesLeadingInSampleletterLanguagePointsSummaryAssignmentsCasestudy外贸函电ObjectivesUponcompletionofthischapter,youshould:•befamiliarwiththelayoutofbusinessletters.•knowtheformatsofbusinessletters.•knowhowtoaddresstheenvelope.外贸函电LeadingIn•Namethewaysofcommunicationyouknow•WhatisthelayoutofanEnglishletter?外贸函电•Telephone•Fax•E-mail•Letter•Telegram•Telex外贸函电WaysofcommunicationWarmingup外贸函电1.日期Date2.封内地址InsideAddress3.称呼Salutation4.正文Body5.结尾敬语ComplimentaryClose6.签名Signature外贸函电ElectronicsLtd.3StockbridgeRoadLiverpoolLP520MTel.:087564789076Fax:087564747867Website::2569April13,2004FuijiCompany153Ginza-ChomeTokyo,JapanAttention:SalesManagerDearSirs,Re:PortableColourTVSetsWehaveseenyouradvertisementinthe“ElectricFrontier”andarequiteinterestedinyourportablecolourtelevisionset.EnclosedisourInquiryNoteNo.2368.PleasequoteusthelowestpriceC.I.F.Liverpool,statingtheearliestdateofshipment.Welookforwardtoyourearlyreply.Verytrulyyours,ELECTRONICSLTD.HaroldJonesHaroldJonesManagerEncl.InquiryNotecc:Mr.J.L.Smith,NewYorkLayoutofBusinessLetter•1.信头letterHead•2.日期Date•3.封内地址InsideAddress•4.称呼Salutation•5.正文Body•6.结尾敬语ComplimentaryClose•7.签名Signature•8.事由Subject•9.附件Enclosure•a参考号Ref.No.•b经办人AttentionLine•c抄送CarbonCopygoLetterhead•Generally,aletterheadwillincludethecompanylogo,company'sname,address,telephonenumber,faxnumberandemailaddress,andthewebaddressifavailable.•信头的写法:2种格式•信头一般印在信纸上端的中间,但也可印在信笺的左上方•1)平头式•RichardThomas&BaldwinsLtd.•151GowerStreet•London,SCT6DY,England•Tel:63216260•Fax:63302700外贸函电•2)缩行式•SHANGHAIPHARMACEUTICALCO.,LTD•P.O.BoxNo.1752,Shanghai20002,China•Tel:63216260Fax:63302700•E-mail:spcld@online.shcn外贸函电•2.发信人地址、日期的具体写法:•1)门牌号码和街名(或邮箱号)•例如:151GowerStreet•但有些不写门牌号与街名,而写出信箱号,如P.O.Box1079,即PostOfficeBox1079的缩写,第1079号信箱。•2)城市、邮政编码、国家名•例如:London,Swg250Y,England••美国地址在城市名称后应写州名和邮区号,例如,Columbus,Ohio43210,U.S.A.•外贸函电•(二)编号和日期•1.编号(ReferenceNo.)•有的信头下有编号。编号是供参考用的,作用是•能使复信与先前发出的信函联系起来。•a.卷宗号码(afilenumber)、•b.部门代号(departmentalcode),•c.辨认代号(initialsofthesigner):口述人和打字人的名字缩写。•外贸函电•编号又分:•你方编号(YourReferenceNo.),•我方编号(OurReferenceNo.),例如:•YourRef:B-1549YourRef:JBD/WM•OurRef:A-3450OurRef:WDW/LP外贸函电•InsideAddress•Alwaysincludetherecipient'sname,addressandpostalcode.Addjobtitleifappropriate.•距日期两到四行,打在左边。•1.写上封内地址的益处:•1)发信时可与信封上地址相互对照,以免发信时发生错误•2)收信人读信时可以相互对照•3)便于查阅外贸函电Date外贸函电02/01/032002年1月3日2003年2月1日2003年1月2日ChinesewayAmericanwayBritishwayToavoidconfusion,itisacommonpracticetowritemonthsinwords.Returnsalutation1.Ifunsuretowhomyoushouldaddressaletter,youshouldusethefollowingsalutations:DearSirorMadam,2.Ifyouknowthenamebutarenotfamiliarwiththeotherperson,youshouldusethefollowingsalutation:DearMr./Mrs.XXX,外贸函电3.Ifyouarequitefamiliarwiththeotherperson,youmayusethefollowingsalutation:HiXXX,HelloXXX
本文标题:外贸函电完整教案(学生用)
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