SWOT-carrefour_xc9(2002年家乐福全球情况和SWOT分析)

10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Carrefour:AnOverview10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台TableofContents2|Source:M+MPlanetRetailOverviewBackgroundOperationsSalesByFormatCarrefourByCountrySalesBreakdownByRegion,2002SalesBreakdownByCountry,2002LatestMajorDevelopmentsCarrefourInContextLeadingGlobalRetailers’Spread,2002AnalysisByCountryProspectsAndStrategySWOTAnalysis10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Overview3|Source:M+MPlanetRetailMainaddress:CarrefourS.A.,BP419-16,75769ParisCédex16AvenueRaymondPoincaré,Paris75116,FranceTel:[phone]Fax:[phone]Website:’ssecondlargestretailerintermsofsales.Trulyglobalplayerwithoperationsinover30countries.Majorformatsarehypermarkets,supermarketsanddiscountstores.Wellknownforenteringandadaptingtoemergingmarkets.Groupturnover(2002):EUR85.6billionTotalnumberofstores(includingfranchises):10,67310G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Background4|Source:M+MPlanetRetailCarrefourSAwasfirstlistedontheFrenchstockmarketin1970.FirstopeningstoresinFranceduringthe1960s,CarrefourwentontoopenthefirsthypermarketsinFranceandEurope.FirststartedexpandingintotherestofEuropeintheearly1970sand1970s.AtthesametimetheEDdiscountformatwasintroduced.TheCarrefourown-labelwasintroducedin1985.Thefirstnon-EuropeanstorewasopenedinBrazilin1975.Carrefour'sfirstAsianstoreopenedinTaiwanin1989.CarrefourannounceditsintentiontomergewithPromodèsattheendofAugust1999withthemergerapprovedinJanuary2000.TheCarrefournamewasretainedwiththemajorityofPromodèsstoresrebranded.ThemergerpushesCarrefourtosecondplaceinglobalretailing.10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台Operations5|Source:M+MPlanetRetailCarrefouroperatesadiverseportfolioofformats,includinghypermarkets,supermarkets,discountstores,cash&carries,c-storesandanumberofneighbourhoodstoreformatsforindependentretailers.Pioneerofhypermarketformat.AllhypermarketstradeundertheCarrefourbannerworldwide.Withtheopportunitiesforhypermarketopeningsindevelopedmarketsslowing,Carrefour’sstrategyistousetheformattoestablishitselfinemergingmarketsaroundtheworld.Supermarketstradeunderavarietyoffascias,althoughChampionisthemostimportant.DiscountstoresareoperatedbyDia.DiaisnowseenasakeybrandforCarrefour’sfuturegrowth.GiventhesuccessoftheDiaformatwithitshighprofitabilitylevels,itisnotsurprisingthatCarrefourisplacingmoreemphasisonthediscountbannerinordertogrowinternationally–especiallyinSouthAmericaandAsia.Thestrategyistoestablishallthesemajorformats(hypermarkets,supermarketsanddiscountstores)inallcountries.10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台SalesByFormat,20026|Source:M+MPlanetRetailHypermarkets58%Supermarkets23%IndependentRetailers1%Foodservice1%FranchisedStores2%ConvenienceStores5%Cash&Carries2%Supermarkets&NeighbourhoodStores2%DiscountStores6%10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台BelgiumFormats:Hypermarkets,supermarkets,c-storesNo.ofstores:4842002retailsales:€5.3billionCzechRepublicFormats:HypermarketsNo.ofstores:82002retailsales:€0.3billionPortugalFormats:Hypermarkets,discountstoresNo.ofstores:3462002retailsales:€0.9billionRomaniaFormats:HypermarketsNo.ofstores:12002retailsales:€0.1billionSlovakiaFormats:HypermarketsNo.ofstores:42002retailsales:€0.1billionSpainFormat:Hypermarkets,supermarkets,discountstores,cash&carriesNo.ofstores:2,8022002retailsales:€11.7billionSwitzerlandFormats:HypermarketsNo.ofstores:112002retailsales:€0.6billionFranceFormats:Hypermarkets,supermarkets,discountstores,c-stores,cash&carries,independentretailers,forecourtstoresNo.ofstores:4,5302002retailsales:€45.2billionGreeceFormats:Hypermarkets,supermarkets,discountstoresNo.ofstores:4142002retailsales:€1.4billionItalyFormats:Hypermarkets,supermarkets,c-stores,cash&carriesNo.ofstores:9462002retailsales:€6.3billionPolandFormats:Hypermarkets,supermarketsNo.ofstores:762002retailsales:€0.8billionCarrefourbyCountry:AsiaPacific7|Source:M+MPlanetRetail10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台ArgentinaFormats:Discountstores,hypermarkets,supermarketsNo.ofstores:4512002retailsales:€1.5billionBrazilFormats:Hypermarkets,supermarkets,c-storesNo.ofstores:2672002retailsales:€3.7billionChileFormats:HypermarketsNo.ofstores:42002retailsales:€0.1billionColombiaFormats:HypermarketsNo.ofstores:82002retailsales:€0.2billionDominicanRepublicFormats:HypermarketsNo.ofstores:12002retailsales:€0.1billionMexicoFormats:HypermarketsNo.ofstores:212002retailsales:€0.8billionCarrefourbyCountry:SouthAmerica8|Source:M+MPlanetRetail10G精彩管理资料尽中华经理人资讯网，成功的新起点！最全的中文管理资料库，首家中文资讯交流交易平台，在线即时网上一对一信息服务，资料整理、分析评估平台ChinaFormats:Disc