出.易程序简介重点

出口交易程序简介丹东贸易有限公司（DandongTradingCo.,Ltd)是一家国营外贸企业。主要经营各类轻工业产品的进出口业务。近年来，随着公司内部的改革及业务量的增加，公司在各方面都取得了较大成绩。玩具部作为公司的主要业务部门之一，专营各类儿童玩具的出口，包括塑料、布制、木制、陶瓷和毛绒玩具。产品主要销往中国香港、欧洲、美国及亚洲市场。公司拥有诸多富有经验的玩具开发人员及商务人员，并与周边地区的几家工厂建立了密切的联系，公司可按客户要求大批量定做各类玩具。在前不久的中国轻工业品博览会上，有一荷兰客户对该公司的长毛绒玩具很感兴趣，但当时由于某些原因未能详谈。现我公司有意与该荷兰客户做玩具交易，请以业务员身份着手开展业务。交易准备出口交易程序交易磋商合同签订合同履行进行市场调研选择交易对象建立业务关系办理商标注册发盘询盘还盘接受制作会签生产、加工、包装催证、审证、改证报关、投保、装货制单、审核、结汇进行市场调研：1国际市场环境调研经济环境政治法律环境文化环境交通地理环境2国际市场商品情况调研商品的供给商品的需求商品的价格3国际市场营销情况调研销售渠道广告宣传竞争分析4国外客户情况调研政治情况资信情况经营业务范围公司企业业务经营能力在出口业务中，业务函电的草拟、价格核算、合同条款的制作、信用证的处理以及单据的制作和审核构成出口交易的五大操作技能。第一节建立业务关系合格的英文函电：简洁的语言明晰的结构完整的内容成熟的业务思维建交函的写作方法：WelearnedfromtheCommercialCounselor’sOfficeofourEmbassyinyoucountrythatyouareinterestedinChineseHandicraft.WehaveobtainedyournameandaddressfromtheInternet.OurmarketsurveyshowedthatyouarethelargestimporterofcasesandbagsinEgypt.一、说明信息来源InordertoexpandourproductsintoSouthAmerica,wearewritingtoyoutoseekcooperatepossibilities.Wearewritingtoyoutoestablishlong-termtraderelationswithyou.Wewishtoexpressourdesiretoenterintobusinessrelationshipwithyou.二、言明去函目的Wearealeadingcompanywithmanyyears’experienceinmachineryexportbusiness.Weenjoyagoodreputationinternationallyinthecircleoftextile.Wehaveourprincipleas“Clients’needscomefirst”.LocatedinShanghai,wetaketheadvantagetosetupoursolidifiedproductionbasisincoastalandinlandareas.三、本公司概述1、明确对方的具体需求时；2、对具体规格产品需求不明确时；Art.No.76isournewlylaunchedonewithsuperbquality,fashionabledesign,andcompetitiveprice.Wehaveagoodvarietyofcolorsandsizestomeetwithdifferentneeds.OurproductsareenjoyingpopularityinAsianmarkets.Togiveyouageneralideaofourproducts,weareenclosingourcatalogueforyourreference.四、产品介绍Yourcommentsonourproductsoranyinformationonyourmarketdemandwillbereallyappreciated.Wearelookingforwardtoyourspecificinquiries.五、激励性结尾英文书信的构成：1、Letterhead:发信人的公司名称、地址、电报、电传等。2、Date:发信日期3、InsideAddress:收信人公司名称、地址4、Salutation:称呼5、Bodyoftheletter:本文6、ComplimentaryClose:结尾谦称7、Signature:签名英文书信的格式：IndentedForm:BlockForm:ModifiedBlockForm:课后作业：根据前面介绍的案例，请以公司业务员的身份向荷兰客户发一封建立业务关系的信函，并随寄样品。荷兰客户联系地址：TIVOLIPRODUCTSPLCPURCHASINGMANAGERCHILATROOBORGBERSTOFSQ\GADE48,ROTTERDAM,THENETHERLANDSTEL:+(31)74123721FAX:+(31)74123737E-MAIL:CHILA@:0415-5188518Fax:[phone]E-mail:wangl@:DANDONGTRADINGCO.,LTD.DT:MARCH6,2003DearMr.Trooborg,Thankyouforyourinterestinourproductsduringthe‘ChinaLightIndustrialProductsFair.Itwasapitythatwedidn’thavethechancetotalkwithyouindetailatthatmoment.Wearenowwritingyoutointroduceourselvesasoneofstate-ownedlargetradingcompaniesinDandongandexpressourwishtoenterintobusinessrelationswithyou.WehaveaToyDepartmentspecializingintheexportofvarioustoyscoveringplastic,wooden,clothandplusharticles.Theyareallfashionabledesignedandcompetingwellintheworldmarket.OurplushtoysinwhichyouhaveshownspecialinteresthavealreadyenjoyedahighreputationinotherEuropeancitiesfortheirlovelystyles,comfortablefeelandwashabletraits.Wehaveairmailedtoyousomelatestleafletsforourplushtoys,whichmaymeetwithyoudemand.Ifyouhaveanyspecificrequirements,pleaseletusknow.Wealsoproduceaccordingtoyourdesignatedstylessolongasthequantityissubstantial.Incaseyouneedmoreinformationaboutourbusinessstatus,weshallbeonlytoogladtoansweratanytime.Wearelookingforwardtoyourearlyreply.YoursfaithfullyDandongtradingco.,Ltd.Wanglin(Mr.)ToyDepartmentTIVOLIPRODUCTSPLCBerstofsgade48,Rotterdam,theNetherlandsTel:3174123721Fax:[phone]E-mail:chila@:TIVOLIPRODUCTSPLCDT:MARCH10,2003DearMr.Wang,WearepleasedtoreceiveyourfaxofMarch6andyourexcellentleaflets.Wearelargedealersintoysandwishtoexpandourpresentrangewithmorefashionableplushtoys.Webelievethereisapromisingmarkethereformoderatelypricedproducts.Afterstudyingplushtoysonyourleaflets,weareparticularlyinterestedinthefollowingitems:NewDesignbrownBearArticleNo.KB0677,BearinBalletcostumeArticleNo.KB5411,PlushTwinbeararticleNo.KB0278,ToyBearinSweaterArticleNo.KB7900,CharmingPigArticleNo.KP2273andLongHairCatArticleNo.KC2048.PleasequoteusyourbestpricefortheabovementionedonCIFC3Amsterdamaswellasyourtermsofpacking,shipment,paymentandinsurance.Wehopetohearfromyousoon.Yourssincerely,TIVOLIPRODUCTSPLCCHILATROOBORGPurchasingManagerNewdesignBrownBearArticleNo.:DB0677MeansofPackage:3pcs/set;8sets/ctn.Measurement:48*64*60cmGross/NetWeight:8.5/6kgsSupplyingprice:RMB86/set(includingVAT)BearinBalletCostumeArticleNo.:KB5411MeansofPackage:2pcs/set;6sets/ctn.Measurement:80*48*40cmGross/NetWeight:10.5/8kgsSupplyingprice:RMB52/pc.(includingVAT)PlushTwinBearArticleNo.:KB0278MeansofPackage:4sets/ctn.Measurement:65*45*40cmGross/NetWeight:8/5.5kgsSupplyingprice:RMB88/set(includingVAT)ToyBearinSweaterArticleNo.:KB7900MeansofPackage:8pcs/ctn.Measurement:60*26*53cmGross/NetWeight:7.5/5kgsSupplyingprice:RMB68/pc.(includingVAT)CharmingPigArticleNo.:KP2273MeansofPackage:60pcs/ctn.Measurement:100*72*25cmGross/NetWeight:12.8/10.3kgsSupplyingprice:RMB36/pc.(includingVAT)