协同商务链合作伙伴选择研究

华侨大学硕士学位论文协同商务链合作伙伴选择研究姓名：张璐琼申请学位级别：硕士专业：管理科学与工程指导教师：郭东强20081201-2-2008.12.-3-21A0610018-4--5-AbstractSincethe21stcentury,underthefastchangingconditionofbusiness,thecommercialpatternandtheenterprisehashadthedeeptransformationincompetitioncooperationstrategy.Thecollaborativecommercechainisonekindofnewcommercialoperationpatternwhichappearsunderthissituationandtheselectionofproperpartnersiscriticaltocollaborativecommercechain.Thisarticlehasresearchedthisproblem.ThisarticlecomesfromtheselectionoftheFujianProvincialNaturalScienceFoundationProjectsThedesignstrategyandintelligentsupportplatformresearchofthecollaborativecommercechain.(Fundcode:A0610018).Firstly,thispaperelaboratedthebackgroundofcollaborativecommercechain,afterhavingsummarizedtheresearchtocollaborativecommercechainandthepartnerselectionquestioninrecentyears,thepaperhadpointedouttheneedtofurtherresearch.Thenaccordingtotheresearchsubject,thepaperhasanalyzedthecollaborativecommercechain'srationale,elaboratedthecollaborativecommercechain'sbasicconcept,thecharacteristic,theconnotationandthemainmodel.Then,thepaperanalyzedcollaborativecommercechain'scooperation,discussedthedifferentcooperationstrategyandthereasonswhyenterprisescooperate.Secondly,thepaperconstructstheevaluationindexessystemandmodelofpartnerselection.Theevaluationonpartnerofcollaborativecommercechainisanoptimizationquestion.Accordingtotheprinciplesofconstructingevaluation-6-indexes,wechooseNimbleandinnovation,organization,product,serviceandcollaborativedevelopmentasfirstlevelindexes.Therearesomanyfactorsinpartnerselection,soweshouldconsiderthedifferencebetweenthequalitativeonesandthequantitativeones.Inthisfoundationithasanalyzedthepresentstagepartnerchoicemethod,andbringsforwardthepartnerselectionofcollaborativecommercechainonthebasistheoryofgrayrelevancymodel.Itdeterminestheindex-weightbasedonthetheoryofentropy,whichavoidstheeffectofsubjectivefactor.Finally,thepaperproposesthedevelopmentmechanismtopartnerrelationsofcollaborativecommercechain.Inthefoundationofanalyzingtheinfluencingfactorsinpartnerrelations’operation,itproposedthetrustmechanismandtheknowledgesharingmechanismincooperationdevelopment.Keywords:collaborativecommercechain;partnerselection;grayrelevancy;indexsystem-11-11.11.1.1(SCMSupplyChainManagement)(ERPEnterpriseResourcePlanning)(CRMCustomerRelationshipManagement)(BIBusinessIntelligence)(KMKnowledgeManagement)(BPMBusinessProcessManagement)IT21(CollaborationCommerce)1999GartnerGroup1.1.220062020-12-A06100181.21.2.1collaborativecommerce1999GartnerGroup1.GartnerGroup2000-2004GartnerGroup21GartnerGroup20018IBM[1]B2BCollaborativeCommercewithSameTime,QuickPlaceandWebSpaceCommerceSuite20021PeopleSoftHPIBMAMRAMT[2]-13-ERP863CIMSPetri[3][4]agent2.GartnerGroup25%30%~70%25%~40%2000SAP()mySAP.com[5]1.2.21.Dickson-14-1966231991Weber[6]1967-199074Dickson23SymtkaandClemens(1993)Patton(1996)TagarasandLee[7]()CIMS-SCM1997[8]2Chaudhry(1991)Mikhailovl[9][10]IpWH[11]Jagdew[12]NQWuNQ[13][14]ANPAnalyticNetworkProcess[15][16][17]MatlabMatrix-15-Laboratory[18][19]AHPAnalyticalHierarchyProcessHwagyooHwagyooPark[20]DaeSooDaeSooKim[21]1.31.3.11234-16-51.3.21-11-122.12.1.1-17-2.1.21GartnerGroup[22]()2-1-18-2-12[23]12345312/-19-3[24]4562-2-20-2-22.1.31Ansoff[25](CorporateStrategy)(Synergy)Chankravarthy,B.S.andLorange,P.[26](jointeffects)[27]()()ERPCRM-21-2-12-1CommunicationCoordinationCollaborationCooperation2[28]1234-22-53[27].AndrewCampbellSOI1PROI()iiiiSOROII−=12,niPPP=L2nPPLnnn12TnSSSS=+++L12TnOOOO=+++L12TnIIII=+++Ln()TTTTSOROII−=n12naIIIIn+++=L()()TTaTaSOROInROII−==()()aTROIROI2.1.4-23-[29]12345M={Ag,G,P,T,S}1Ag2G3P4T5S2.22.2.1synergetic2070Haken[30]-24-2-3122-32.2.2[31]PrigogineHaken2060-25-2-42-42.2.3123132-26-2.32.3.1SupplyChainManagement1SCM122-27-2-2[32]ERPCRMWeb2-2[32]AMT2.3.2VirtualCorporation-28-2.3.3CustomerRelationshipManagement-29-33.13.1.1cooperation123BrandenburgerNalebuff[33]co-opetition3.1.2-30-3.1.3[34]SsZm(m2)12(,)SimZfzzzz=LLsδ∑=misisδδλ1siδλsZiZSEsδsE=f(sδ)-31-3.1.4[35]112mPabQ=−mPQQmCSPSPQSPQαβ=−m∏sCs∏s∏Q[][()]msmsmmPPCQabQPCQ=−−=−−−∏3-1()sssPCQ=−∏3-2-32-SPQQsPQαβ−=3-22()()sssssssPCPPCsPCαααββ−+−−=−=∏3-3sP()20sssdSCPdPαβ+−==∏2ssCPα+=3-42ssCPα+=3-1[()]2smCmabQCQα+=−−−∏3-5Q3-5Q()202smdmCaCbQdQα+=−−−=∏22smCaCQbα+−−=3-6224smCaCmbα+−−=∏3-7()24ssmCCaCsbαα+−−−=∏3-8-33-23-13-2()mstmsabQCCQ=+=−−−∏∏∏3-9SPSsPC=3-9Q()20smdtaCCbQdQ=−−−=∏2msaCCQb−−=3-103-103-92()2msaCCtb−−=∏3-113-11QSP3Stackelberg224smCaCmbα+−−=∏()24ssmCCaCsbαα+−−−=∏3224ssmmCCaCaCmsbαα+−−−+−+=∏∏2()2msaCCtb−−=∏-34-()tms−+∏∏∏0Stackelberg3.23-13-1-35-3.2.1123-23-23.2.21234512345-36-[36]123453.2.31-37-233.31transactioncosttheoryCoase1937[37]2resourcedependencetheory-38-3specializationanddivisiontheory.AdamSmith19723.412[38]3-39-4[39](subcontract)-40-3.5123456-41--42-44.14-14-1C4.1.1123ABCD-43-454.1.24-24-24.24.2.11-44-2123[40]45[41]4.2.21informationasymmetry[42]-45-2completecontract123Williamson[43][44]4.2.312-46-345reputation4.2.4[45]1123CC04VFFVV+BBK-K4-1-47-4-1V-CV0-FF-K-CV+B-KV+BV0–CF-CF-