英语：Unit1《Advertising》project课件(1)(译林牛津版必修4)

高一英语Module4Unit1Project:developinganadcampaignHowdoyoubuildanadcampaign授课教师：刘淑英TrytofindoutthemainideaofeachparagraphFindthemainideaofeachparagraph1.Thedefinitionofanadcampaign.2.Thetargetaudienceandhowtodeterminethetargetaudience.3.Whattheadcampaignsays.4.Howtoreachthetargetaudience.1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?Acleargoalandtargetaudience.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedforrightpeople.4.Whatshouldyouradvertisingcampaignbebasedon?Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.1.Anadcampaignmaydependon_____tobesuccessfulA.manydifferentpeopleandtargetaudienceB.theuseofmanydifferentkindsofmediaC.thefinaldecisionofthetargetaudienceandsuccessfulpeopleD.theimagesthatcommonpeoplecancreateB2.Thetargetaudienceofanadcampaignshouldbe_____.A.carefullydecidedbythepeoplewhostarttheadcampaignB.determinedbythehourstheyactuallywatchTVeverydayC.peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsD.enjoytherightmessagecreatedbytherightpeopleB3.Whichofthefollowingadswillbethemostsuccessfulaccordingtothetext?A.TheonesthathavethemostaudiencewhowatchalotofTVeveryday.B.Thosethatmakegooduseofallkindsofmedia.C.Theoneswhicharecarefullyplannedandappealingtothetargetaudience.D.Thosethataredealingpublicwelfareissues.A4.Whichofthefollowingquestionsisnecessarytoaskwhenyouareplanningapublicadcampaign?A.Whoarethetargetaudienceoftheadcampaign?B.HowmanypeoplewillwatchTVandlistentotheradioandgettoknowtheissue?C.Howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout?D.Towhatdegreedoestheissueaffectthelivesofthetargetaudiencedirectly?D5.WhichofthefollowingstatementsisTRUEaccordingtothetext?A.Therearemanydifferentwaystoreachthemessagetothetargetaudience.B.Itisquitenecessarytodeterminewhatmethodshouldbeusedtodeliverthemessage.C.Thetargetaudiencecandecidethewaytochoosetoadvertise.D.Bestapproachescangetthemessageacrosstoallthepeoplewhoseetheadvertisements.CReadthefollowingpassagecarefullyandfillineachspacewiththecorrectword.Theplanningofanadvertising1.c_________usuallybeginslongbeforetheproductisintroducedto2.c__________.Advertisementprofessionals(专家)meetwithrepresentatives(代表)ofthe3.c________todiscusshowthe4.p_______shouldbepresentedand5.p_________.Largecompaniesmayhavetheirownadvertisingdepartment,butmostcompanieschoosetohireanindependent6.a__________company.campaigncustomerscompanyproductpromotedadvertisingInthefirstfewmeetings,thepeoplewhomaketheproductand7.a_________discussnotonlyhowtheproductshouldbe8.m_______,butalsohowthedesignoftheproductmightbechangedinorderto9.a_____asmanycustomersaspossible.advertisersmarketedattractOncethegeneralstrategyisdecided,theadvertisingcompanybegins10.p______thecampaign.Thecompanycollectsasmuch11.i__________aspossibleabouttheproductandthecustomerswhomight12.b_____it.Thepersonattheadvertisingcompanyinchargeofthe13.p_____thenholdsameeting.planninginformationbuyprojectPresentwillbeapersontothinkupanideaforanadvertisement,andapersontobuy14.s_____innewspapersortimeonTV.Therewillbeawritertowritethetextanddesignerto15.d______thead,usingpicturesorphotographsandthetext.spacedesignPutthefollowingintoChinese.1.一个有组织的广告计划2.特定的目标受众3.心目中有明确的目标4.运用各种各样的媒介5.需要做一点调查anorganizedprogramofadvertisementsaparticularaudience/atargetaudiencehaveacleargoalinmindusedifferentkindsofmedianeedtodoalittleresearch6.创造出恰当的信息7.收集信息8.直接影响人们的生活9.设计公益广告计划10.运用一种方法createtherightmessagecollectinformationdirectlyaffectpeople’slivesplanapublicwelfarecampaignuseamethod/away/anapproachdeterminev.决定,确定,测定,使下定决心定日期：determinedeterminethedateThesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。sth.todosththat/wh-Haveyoudeterminedwhereyouaregoingtospendtheholiday?你已决定在哪儿度假？determinetodosth.=bedeterminedtodosth.=makeupone’smindtodosth.下决心做…self-determinev.自主,自决self-determinationn.自主,自决(权)appealto：movethefeeling;attract1.有感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。Thismusicistooold-fashionedtoappealtopeopleanylonger.这首乐曲太过时，不再吸引人了。2.向某人恳求帮助appealtosb.forhelp为某事向某人发出呼吁makeanappealtosb.forsth.thewaytheaudiencewillreact观众们反应的方式做某事的方法:awaytodosthawayofdoingaway+定语从句（that/inwhich/省略）Raftingisagoodwaytoexperiencenature.Raftingisagoodway___________peoplecanexperiencenature.inwhichconsider：v.tothinkofinastatedway认为；以为considersb.(sth.)+adj./n.considersb.(sth.)+tobe…considersb.(sth.)+asconsiderthat-clausev.tothinkabout;examine考虑consider+n./doingsth.consider+疑问词+todosth.consider…as…/thinkof…as…/lookon(upon)…as…/take…as…/regard…as…/treat…as…/referto…as…把…当作为…HeconsideredstudyingfurtherinBeijingUniversity.Heisconsideredtobethebestpersonforthejob.Iamconsideringgoingabroad.我正在考虑出国。Iconsideritagreathonor.我认为这是极大的荣幸。Weconsiderthatthedriverisnottoblame.我们认为这不是司机的过错。Weconsiderit(tobe)true.我们认为这是真实的。Haveyouconsideredhowtosolvethisproblem?你考虑过怎样解决这问题吗?CharlesBabbageisgenerall