百事PPT(英文)

2/2/20202/2/2020I.History百事可乐诞生于1898年的美国北卡罗莱纳州伯恩市。由药剂师科尔贝•布莱德汉姆发明CalebBradham（1867-1934）PepsiCowasborninNewBern,NorthCarolinain1898.ThedrinkistheinventionofCalebBradham,apharmacistanddrugstoreowner.2/2/2020Inthesummerof1898，Calebbeganexperimentingwithcombinationsofspices,juices,andsyrupstryingtocreatearefreshingnewdrink.HeinventedthebeverageknownaroundtheworldasPepsi-Cola.科尔贝•布莱德汉姆将香料、果汁、糖浆混合制成一种提神而清爽的饮料并提供给自己的顾客。2/2/2020Heconcoctedhisownspecialbeverage.他调制自己的特色饮料。Hiscreation,auniquemixtureofkolanutextract,vanillaandrareoils,becamesopopularhiscustomersnameditBrad'sDrink.他的创作,一种独特的混合可乐果提取物、香草和rareoils变得如此受欢迎,他的客户将其命名为“布莱德的饮料。”CalebdecidedtorenameitPepsi-Cola.SalesofPepsi-Colastartedtogrow,convincinghimthatheshouldformacompanytomarketthenewbeverage.更名为“百事可乐”。销量大增，人们认为他应该开设一家公司来经销这种新型饮料。2/2/2020In1902,heappliedtotheU.S.PatentOfficeforatrademark.1902年，向美国专利办公室申请专利。2/2/2020ButsoonCalebrecognizedhecanbottlePepsisothatpeoplecoulddrinkitanywhere.但他很快意识到可以将百事灌装，这样人们就可以随处喝到了。Atfirst,Calebmixedthesyrupandsoldithimself.起初由科尔贝自己调并出售饮料。2/2/202019031903年，百事可乐商标注册成功。OnJune16,1903,Pepsi-ColawasofficiallyregisteredwiththeU.S.PatentOffice.2/2/2020Bytheendof1910,therewerePepsi-Colafranchisesin24states.到1910年，百事可乐在24个州特许经营。19102/2/2020BeveragesinChinaIn1981,PepsiCobecameoneofthefirstAmericancompaniestoenterChinawhenitsignedacontractwiththeChinesegovernmenttosetupabottlingplantinShenzhen.ThusbeganPepsiCo’sinvestmentinthecountry.1981年,百事公司与中国政府签约在深圳兴建百事可乐灌瓶厂，宣告了投资中国历程的开始，成为首批进入中国的美国商业合作伙伴之一。2/2/2020GreaterChinaregionnowisthelargestbeveragemarketofPepsiCoInternational百事大中华区已成为百事国际集团（饮料）第一大市场。2/2/2020Infiveyear’stime,PepsicoGreaterChinahaspaidoverRMB5.2billionintaxestotheChinesegovernment.在五年的时间,百事已经支付了52亿元的税给中国政府。2/2/2020management•managementstyle2/2/2020CEO•BorninIndiaMadras出生在印度马德拉斯•IndianschoolofmanagementMBA•印度管理学院的MBA•In1980gaintheYaleuniversitymanagementmaster'sdegree•1980年获得耶鲁大学管理硕士学位•1986~1990MOTOROLAenterprisedevelopmentandstrategicmanagementdepartmentdirector•1986~1990年摩托罗拉企业发展和战略管理部门主管2/2/2020CEO•1990~1994SwissABBenterprisedevelopmentandthemarketstrategyvicePresident1990~1994年瑞士ABB企业发展和市场战略副总裁•In1994,joininthecompany,strategicdevelopmentvicePresident1994年,参加了公司,战略发展副总裁•In2001,thecompany'schieffinancialofficer,thePresident•2001年,该公司的首席财务官,总统2/2/2020•Thefirstfemalechiefexecutive•第一位女性首席执行官•2010Forbesglobalpowerfulwomenrankedsixth2010•福布斯全球权势女性排名第六2/2/2020pepsi•Bornin1890s,America•Soldinmorethan200countries•ThecoreproductofPepsico•Themostcompetitiveprodustversuscoca-cola2/2/2020Mirinda•SoldmainlyoursidetheNorthAmerican•VERSUSFanta•Tastefruity2/2/2020Lay'spotatochips•Builtin1932•30%MarketShare.•Lowprice:3halfakilo.•MutipletasteMarketingandadvertising——裴兵1.Diversifiedbrandstrategy•Takenthewidthoftheproductportfoliointoconsideration,TheCoca-Colacompanybusinessisverysimple,onlyengagedinbeverageindustry,butPepsiCo’sproductportfolioismuchricher.Includesportinggoods,fastfoodandfood,etc采取产品组合的宽度考虑,可口可乐公司业务非常简单,只有从事饮料行业,但百事公司的产品组合更加丰富。包括体育用品、快速食品和食品等ProductssoldinUS2.Celebrityeffect.•Asisknowntoall,Pepsiadvertisingstrategyoftentrystobeunique.Celebrityadvertisement,isoneofitsimportantmeansofbrandCommunications.众所周知,百事可乐的广告策略经常跟是独特的。名人广告,是它的一个重要手段,品牌沟通inEuropInKoreaInChina2/2/2020ThankYou!