Unit 11 Lesson 3 The advertising game (实用)

Wordspreviewadvertiseclassiccertainsewbeercorporationbrandvt.做广告adj.一流的，传统样式的adj.某种，某些vt.缝，缝制n.啤酒n.公司n.商标，牌子suitableconsistofadvertiserbudgetvisuallyboomvisualstandoutadj.合适的由……组成n.广告人n.预算adv.视觉地n.迅速增长adj.视觉的，视力的突出，显眼conceptapproachhumourcontemporarycontributioncitizenniecenephewn.概念，原则n.方法，方式n.幽默adj.当代的n.捐助，贡献n.市民n.侄女，甥女n.侄子，外甥Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne)ObjectivesBytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆understandadvertisementdevelopment;◆discussadvertisingLead-inWherecanwefindadvertisements?onTVontheradioontheInternetinthenewspaperinthestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesontheboardinthewindowdisplayPrintAdsVideoAdsAudioAdsPrintAdsVideoAdsAudioAdsMeans:PrintAdsspokesmanspokeswomanWhatcanyouseeintheAds?forsellingproductsPrintAdsVideoAdsforpublicWhichoneisbetter?TheprintAdsorthevideoAds?Why?PrintAdsVideoAdsAudioAdsMeans:ForsellingproductsForpublicPurpose:Cosmetic,Yeast的广告（不会一起传上来），分析人物面部、表情的变化，旋转的时钟，最终的产品呈现、达成广告的目的。attractivecreativespecialcharacterwordsmusic1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintoday’stopadvertisements.3.AnAdmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.12345Numberthemainideaofeachpara.1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomerspendmoney.4.Producingpublicadvertisementmentionedinthetextisfree.FTFTrueorFalse.F5.Thetextinferredthatadvertisementistryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore.TF7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.T1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?Questions.(P26,Ex3)1.Whendoesthesimplesttypeofadvertisementwork?Theyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourousTheyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.4.Whathasthegovernmentdoneduringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingOverthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.Para.1DetailsProblemsHowtosolve?ExamplesItis_____tobejustthe_____ofa_______ora______________.Adsneedto_______and_____the_________ofthepublic.Someads________picturesorthe_____ofexperts,otherstryto____adsthatpeoplesimply__________at.likelynamecompanygenerallocationattractholdattentionconsistofwordscreateenjoylookingProblemsandsolutionsindifferentAdsPara2DetailsProblemsHowtosolve?ExamplesPeopleareusedto_________________________________.Modernadsmust________the_______standardswithideastomakethemmore_________.Someadsmayusethe_______of_______tosellthecar.Othercommonideasinclude________,_______and_______.seeinghighstandardsofvisualdesigncombinehighestattractivefreedomconcepthappinesswealthsuccessPara3,4DetailsProblemsFormanyoftoday’sadvertisers,________oldideasisnotasuccessfulapproach.Howtosolve?Theadvertiserslookforotherwaystomakepeople____________________.ExamplesThetopadvertisersuse________aswellas_____and_______ideastosurprisepeople.repeatingnoticetheirproductshumournewunusualPara5DetailsProblemsSomeadvertisingisabout____________and________forprofit.Howtosolve?Someadsaimtomake_____________to________.Examples1._____________citizensto_________inimprovingtheirneighbourhood.2.__________thepublicon________AIDS,________water,________thepoor,__________smoking,etc.sellingproductsservicescontributionssocietyEncouragingparticipateEducatingfightingsavinghelpinggivingupDifficultSentences:1.thelastsentenceinPara2Aspresent-dayadvertisersoftenhavelargebudgets,alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisuallyattractiveaspossible.AsisspentontomakeasaspossibleDifficultSentences:2.thethirdlineofthePara3Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.bycombiningwithfullofcompetitionlinkedtotheproducts3.thesecondlineofthePara4Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis.itdoesnotmatter4.thethirdlineofthelastParaTherearepublicadvertisementswhichencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.Therearepublicadvertisementsencouragetoparticipate