牛津模块四 unit 1 Project

M1Unit1ProjectDevelopinganadcampaignTwomaintypesofadvertisements?commercialadsPSAsStepone:Leadineducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfarepromoteproductsorserviceAnadcampaign?Anadcampaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Howtobuildanadcampaign?HowdoyoubuildanadcampaignSteptwo:ReadforunderstandingHowtostartasuccessfuladcampaign?Youmust_________________________________________,figureoutexactly____________________________and___________________________________Youmayneedtoemploydifferentkindsofmedia,including__________________________________________________________.haveaclearaimandanaudienceinmindwhatyouwanttotelltheaudiencewhatyouaretryingtogetthemtodoposters,newspapers,magazines,radioandtelevision.ⅠQuestionsBeforebuildinganadcampaign,weneedtoconsiderthreemajorquestionsfirst:1.Whoisyourtargetaudience?Howtodetermineyouraudience?todoalittleresearchandanalysisinadvancetoexplorewhattheaudiencealreadythinks2.Whatdoyouwantyouradcampaigntosay?3.Howtoreachyouraudience?2.Whatdoyouwantyouradcampaigntosay?It’stimetodecide__________________________________________________.Andyoumayconsiderthefollowingquestions:1.Whatdoesmyaudiencealreadyknowaboutthisproblem?2.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?3.Istheresomehistorybehindtheproblemthattheywouldbeinterestedin?4.Howdoestheproblempersonallyaffecttheirlives?whatyouwanttheaudiencetoknoworthinkaboutorhowtodecidetowhattosayinyouradcampaign?MainIdea:Howtobuildanad_________StepOne*haveaclearaimand_____audiencein_____;*doalittleresearchandanalysis_____oftimeandyoucan_____theright______fortherightpeople.StepTwo*gather_________fromyourresearch;*Itisimportanttoalwaystryto_____tothewaytheaudiencewill_____.StepThree*usedifferentm____togetyourmessage_____*decidewhat________youwanttouseto_____youraudience.campaignmindtargetaheadcreatemessageinformationappealreactediaacrossapproachreachII.Fillinthemissingwordsinthechart:AsampleReadtheanti-smokingadcampaignandtrytofocusonthemainideaofeachparagraph.Thereasonwhythenarratorchoseanti-smokingasthesubjectoftheiradcampaign?Thetargetaudienceandtheiraim.Andthewaystoconvincetheirtargetaudience.Thedifferentapproachesusedtogettheirmessageacross.Thesloganandlogo.Para1Para2Para3Para4Howisitformed?*Planning(1)Workingroupsoffiveorsix.(2)TwoTopics.Anti-drugsFoodsafety*Preparing(2):AssignmentMember’snametaskDesignalogoDevelopasloganFormsofmediaCampaignproposalPresentation*Producing&PresentingTeamwork:everyoneshouldcontributetotheprojectlogo/slogandesigner—madeitattractiveproposalwriter—writeabriefoutlinepresenters—presentyourworktotheclassMakeyourpresentationclearly,includingexplainingwhyyourgroupchosethetopic,youraimandtargetaudience,approachestogetyourmessageacross,yourlogoandslogan.Themainspeakerwillbeginlikethis:Thetopicofouradcampaignis…Ourgroupchoosethistopicbecause…Ourtargetaudienceis…Ouraimis…Theformsofmediaweuseare…and…Othergroupmemberswillpresenttheads,orshowthebillboards,or…InternationalAnti-DrugDay(6.26)isextremelyharmfultosocietyandindividualsseriouslydamagepeople’shealthburnlargeamountofmoneydrugaddicts(成瘾者)arealsoathreattothesociety,commitcrimesnumerousfamiliesareruined;drugsaretheworld’scancerbeinnocentofdrugs/knowlittleaboutdrugs,cannotkeepthemselvesawayfromthelure(诱惑)ofdrugsstricterlawenforcement(强制执行)againstdrugs;putintoeffect;crackdownon(严厉打击)thedrugtrade(贩毒)educatethewholenationtorealizetheevilsofdrugabuse;valueourlives;buildadrug-freeenvironmentfoodsafetyscandals（丑闻）：Sanlumilkpowderissue;illegalcookingoil;Sudanincident;leanmeatpowder(瘦肉精)Profitsdrivetocommitcrimes;aimtogainmoremoneyatthecostofconsumers’health;abusefoodaddictives(添加剂);causesmanylife-longdiseasesarenotalert（警惕的）enough;theunsoundandineffectivelawsandregulations;punishmentsarefarfromsevere.relatedtothenation'simage;strengthensupervision(监督);thelackofpublicconsciousness(公众意识)andresponsibilityactasamasterbutnotastander-by;needsthejoint(共同的)effortsofallsides.safeguard(保护)publichealthandprotectconsumers’interests;ourtopconcern;InternationalAnti-DrugDay(6.26)isextremelyharmfultosocietyandindividualsseriouslydamagepeople’shealthburnlargeamountofmoneydrugaddicts(成瘾者)arealsoathreattothesociety,commitcrimesnumerousfamiliesareruined;drugsaretheworld’scancerbeinnocentofdrugs/knowlittleaboutdrugs,cannotkeepthemselvesawayfromthelure(诱惑)ofdrugsstricterlawenforcement(强制执行)againstdrugs;putintoeffect;crackdownon(严厉打击)thedrugtradeeducatethewholenationtorealizetheevilsofdrugabuse;valueourlives;buildadrug-freeenvironmentfoodsafetyscandals（丑闻）：Sanlumilkpowderissue;illegalcookingoil;Sudanincident;leanmeatpowder(瘦肉精)Profitsdrivetocommitcrimes;aimtogainmoremoneyatthecostofconsumers’health;abusefoodaddictives(添加剂);causesmanylife-longdiseasesarenotalert（警惕的）enough;theunsoundandineffectivelawsandregulations;punishmentsarefarfromsevere.relatedtothenation'simage;strengthensupervision(监督);thelackofpublicconsciousnessandresponsibilityactasamasterbutnotastander-by;needsthejoint(共同的)effortso