啤酒推广方案

1Beer啤酒2Contents目录•WhatisBeer?•HowtomakeBeer?•BeerVarieties•Beer’sservice•BeerTasting•BeerStorage•HandlingDroughtBeer什么啤酒？如何酿造啤酒？啤酒的品种啤酒的服务啤酒品尝啤酒的储藏处理扎啤3WhatisBeer?什么是啤酒?Questions•1.WhatisBeer?•2.Whatisthemostimportantreactionduringbeermakingprocession?•3.Doyouknowthecomponentsofbeer?问题•啤酒是什么？•啤酒酿造过程中最重要的反应是什么？•您知道啤酒的成份吗？4What’sBeer什么是啤酒？•啤酒以大麦芽、酒花、水为主要原料，经酵母发酵作用酿制而成的，不经蒸馏，饱含二氧化碳的低酒精度酒。•Generically,beerisanyalcoholicbeverageproducedthroughthefermentationofstarchymaterialsandwhichisnotdistilledafterfermentation.•重要的反应叫酿造•Thisprocessiscalledbrewing.•酿造是通过发酵获得酒精。由于不同地区所使用的谷类不同故获得的啤酒的特点也不同，如颜色，气味，口感。•Brewingistheproductionofalcoholthroughfermentation.Thisreferenceismainlyusedinreferencetotheproductionofbeer.Becausetheingredientsusedtomakebeerdifferfromplacetoplace,thecharacteristicofbeeralsodiffers.Asaresult,characteristicssuchascolor,smellandtastevaryandthusthisleadstoclassification.TOYEASTS(酵母)5Howtomakebeer啤酒的制作过程为什么要使用麦芽？Whyweusemaltbutnotgrain?什么是糊化？What’sburnt？啤酒的苦味是从哪里来的?Whereisthebittertastefromthe?6顶酵母和底酵母有什么不同？What’sthedifferentoftopyeastandbottomyeast啤酒中的CO2是从哪里来的？WheretheCO2from?Howtomakebeer啤酒的制作过程7啤酒中的成分•水90%以上•麦芽11%-12%•啤酒花HOP•酵母8Beerclassification啤酒的分类•基本来说，啤酒分为两大类：淡色啤酒和浓色啤酒•Atthemostbasic;allbeersareeitherclassifiedas：lagerorale.•这两种啤酒为基础，变化出上千种不同的啤酒。•Together,thesetwoclassesofbeercollectivelymakeupthousandsofdifferentvarietiesofbeer.•这上千种不同的啤酒将是使用不同的原料或添加不同的口味制成的。水果，蔬菜，香料创造出独特的口味。•Althoughtherearegenerallyonlytwotypesofbeer,severalthousanduniquetypesofbeerarecreatedthroughdifferentcombinationsofingredientsandaddedflavors.Fruit,vegetables,spicesandsoonareaddedtobothlagersandalestocreatedifferentanduniquebeerwithflavors.•这两种啤酒的不同是因为酿造过程的不同，加入的不同的酵母和发酵环境。如温度和时间。•Thedifferencebetweenthetwobeveragesbeginsduringthebrewingprocess.Whetherthebeerisalageroraleisdefinedbythetypeofyeastusedinthebrewandthetemperatureatwhichfermentationtakesplace.9•Lager啤酒颜色较淡，口味干，酒精度比Ales低。主要有4种不同的Lager•Lagertendstobepaler,drierandlessalcoholicthanales.Therearebasicallyfourtypesofbeerthatfallunderthelagercategory:•淡Lager通常更多的碳酸饱和，它的颜色更淡，如百威•Palelagerusuallycontainsmorecarbonationthantheothertypesofbeer.Ittendstobelightincoloraswellasinbody,examplesareCoorsandBudweiser.•全麦啤酒是另外一种淡色Lager，它有更明显的特点，口味也更苦一点。•AllMiltPilsnerisanothertypeoflagerthatispaleincolor.However,pilsnerstendtohavemoredistinctflavorsandareoftenmorebitterthanAmericanstylepalelager.•浓色啤酒是由烘培过的麦芽和啤酒花制成，所以具有丰富的口味，颜色也更深。•Darklagersaremadewithroastedbarleyandhops,andthereforehavericherflavor,averydarkcolorandafull-bodiedtaste.•淡色啤酒中的啤酒花和大麦含量比较少，所以它的卡里路和酒精含量低使得它更健康。•Lightlagerbeercontainslesshopsandbarleys,whichreducesthecalorieandalcoholcontentofthebeermakingithealthiertoconsume.Lager10Ales;ale,porter&stouts•总的来说，Ale的酒精含量较高，比Lagers口感更丰富，更烈。主要包括下列三种•Generally,alesarehigherinalcoholcontent,morerobustandcomplexthanlagers.Themaintypesofbeerthatarereferredtoasalesincludebrownale,porterandstout.•BrownAle通常是红色或铜色，它的口味相对温和。•Brownaleisusuallyredorcoppercoloredratherthanbrown.Ithasamilderflavorthantheothertypesofalebeer.•Porters是黑色并丰满的，黑啤酒通常有很强的烘烤麦芽的口味而让人回忆起巧克力。啤酒花的口味中等。•Portersaredarkerandmorefullbodied.Portersusuallyhaveamorenoticeablebarleyflavorthatisreminiscentofchocolate,alongwithamildhopflavor.•Stouts是最黑的一种啤酒，几乎是黑色的。它有很强的大麦和啤酒花的味道。•Stoutsarethedarkesttypeofbeer,almostblackincolor.Theyarethickandtastestronglyofthebarleyandhopsthattheyaremadefrom.11按生产方式分类：•鲜啤酒：Draught•熟啤酒:BottleBeerBeerclassification啤酒的分类12BeerBrand啤酒的品牌•HeinekenHolland•BudweiserAmerican•TigerSingapore•SanMiguelPhilippines•CarlsbergDenmark•AsahiJapan•CoronaMexico•GuinnessIrish13Beer&food啤酒和食品的搭配•Finediningandbeerismakingacomeback!•Countrieswithalongbeerdrinkingtraditionhavedevelopedcuisineshighlycompatiblewiththeirfavoritebeverage.GermansausagesandsmokedgoodsgodownwellwithpilsnerandtheBritishlovealewiththeirfishandchips.•StoutcomplimentsoystersandWelshrarebitwhiletheFrenchdevelopedterrinesandpatestoservewithaglassofbeerinthebrasseries.ModernAustraliaeatsanenormousdiversityoffoodsthankstoitsmulticulturalnatureandgenuineloveofbeer!•好的啤酒和食品搭配会使客人再次光临•不同国家的习惯和传统使得啤酒和食品成为良好的配搭。如：德国香肠和烟熏的食品同暗色lager搭配，而英国人则喜欢Ale同他们的鱼和薯片搭配。•Stout适合和生蚝和野兔，法国人也用啤酒搭配拼盘。而时尚的澳大利亚人更喜欢用啤酒搭配各种意大利美食。14•ChineseandMalaysian/中餐和马来餐•AflavoredpackeddishlikeCantonesestirfry,richduckorSingaporefriednoodlesdeservearefreshingicecoldlightbeersuchas:Budweiserlightice,FosterslighticeorMichelobUltra.•Thaiandchilidishes/泰国和辣菜•Whenit’shotandspicydishesthatareheatingupyourtastebuds,coolthemwithathirstquenchingCoronaorSolbeer.•Indian/印度菜•AnaromaticallyspicyandhotcurrycanbewellcontrastedwitharefreshingStellaArtoisorHeineken.•Japanese/日本菜•Thisflavorsomeyetrefreshingcuisinerequiresabeertocomplimenteachmouthful.AperfectmatchwouldbeanicedrybottleofAsahiorTooheysextradry.•Lightlunches/fish/chickenandsalads/清淡午餐/鱼/鸡肉和沙拉•ComplimentingsimplelightdisheswithacrispBudweiserorasmoothFosterslagermakesforanenjoyablelunchorlightdinner•Sundayroasts/周末烧烤•Youjustcan’tgopastJohnsmithsoraBoddingtonsAfewquickfoodmatches!几种食品的啤酒的搭配15Howtopourtheperfectpint;from