CRM Internet Sales_Delta_EN_DE

1V1.470July2004EnglishCRMInternetSalesSAPAGNeurottstr.1669190WalldorfGermanyDeltaGuideforSAPBestPracticesforHighTechSAPBestPracticesInternetSales:DeltaGuide©SAPAGPage2of9Copyright©Copyright2004SAPAG.Allrightsreserved.NopartofthispublicationmaybereproducedortransmittedinanyformorforanypurposewithouttheexpresspermissionofSAPAG.Theinformationcontainedhereinmaybechangedwithoutpriornotice.SomesoftwareproductsmarketedbySAPAGanditsdistributorscontainproprietarysoftwarecomponentsofothersoftwarevendors.Microsoft,Windows,Outlook,andPowerPointareregisteredtrademarksofMicrosoftCorporation.IBM,DB2,DB2UniversalDatabase,OS/2,ParallelSysplex,MVS/ESA,AIX,S/390,AS/400,OS/390,OS/400,iSeries,pSeries,xSeries,zSeries,z/OS,AFP,IntelligentMiner,WebSphere,Netfinity,Tivoli,andInformixaretrademarksorregisteredtrademarksofIBMCorporationintheUnitedStatesand/orothercountries.OracleisaregisteredtrademarkofOracleCorporation.UNIX,X/Open,OSF/1,andMotifareregisteredtrademarksoftheOpenGroup.Citrix,ICA,ProgramNeighborhood,MetaFrame,WinFrame,VideoFrame,andMultiWinaretrademarksorregisteredtrademarksofCitrixSystems,Inc.HTML,XML,XHTMLandW3CaretrademarksorregisteredtrademarksofW3C®,WorldWideWebConsortium,MassachusettsInstituteofTechnology.JavaisaregisteredtrademarkofSunMicrosystems,Inc.JavaScriptisaregisteredtrademarkofSunMicrosystems,Inc.,usedunderlicensefortechnologyinventedandimplementedbyNetscape.MaxDBisatrademarkofMySQLAB,Sweden.SAP,R/3,mySAP,mySAP.com,xApps,xApp,andotherSAPproductsandservicesmentionedhereinaswellastheirrespectivelogosaretrademarksorregisteredtrademarksofSAPAGinGermanyandinseveralothercountriesallovertheworld.Allotherproductandservicenamesmentionedarethetrademarksoftheirrespectivecompanies.Datacontainedinthisdocumentservesinformationalpurposesonly.Nationalproductspecificationsmayvary.Thesematerialsaresubjecttochangewithoutnotice.ThesematerialsareprovidedbySAPAGanditsaffiliatedcompanies(SAPGroup)forinformationalpurposesonly,withoutrepresentationorwarrantyofanykind,andSAPGroupshallnotbeliableforerrorsoromissionswithrespecttothematerials.TheonlywarrantiesforSAPGroupproductsandservicesarethosethataresetforthintheexpresswarrantystatementsaccompanyingsuchproductsandservices,ifany.Nothinghereinshouldbeconstruedasconstitutinganadditionalwarranty.SAPBestPracticesInternetSales:DeltaGuide©SAPAGPage3of9ContentsCRMInternetSales:DeltaGuide4.........................................................................................................BusinessPartner4..................................................................................................................................MaintainingUserAdministration4..........................................................................................................MaintainingtheProductCatalog5..........................................................................................................AssigningProductstotheProductCatalog6.........................................................................................MaintainingShopAdministration8.........................................................................................................MaintainingWebShops8.......................................................................................................................PersonalizedProductRecommendations8...........................................................................................SAPBestPracticesInternetSales:DeltaGuide©SAPAGPage4of9CRMInternetSales:DeltaGuideUsePleaseseechapterSAPBestPracticesforCRM:DeltaGuideofthebuildingblockEssentialInformationfordetailsabouttheDeltaGuideusage.BusinessPartnerCreatinganEmployeeInthePersonnelnumberfieldenterthenumberoftheemployee9501,thathasbeenmaintainedintheR/3Back-endSystem.CreatingContactPersonsforBusinessPartnerCheckifthefollowingcontactpersonsareassignedtothecorrespondingbusinesspartner.BusinessPartnerContactPersonC5000MaryMillerMaintainingUserAdministrationDefinethescenarioforUserAdminforexample:ScenarionameValuesystemname_CRMsystemname_CRMCreatingtheUserforWebShopManagerTheWebShopManageriscreatedwithfollowingdata:UserAliasPasswordParameterWEBADMINWEBADMINinitSAP_CRM_ISA_WEBSHOP_MANAGERAtthefirstlogonchangepasswordtologin.CreatingInternetUsersCreatingInternetUsersviaBusinessPartnerMaintenanceSearchforthefollowingcontactpersonsancreatethecorrespondinginternetusers:ContactPersonInternetUserInitialPasswordAtfirstlogonchangepasswordto:MaryMillerMary_MillerinitloginSAPBestPracticesInternetSales:DeltaGuide©SAPAGPage5of9CreatingaCRMOnlineEmployee/UserUserInitialPasswordCRM_ONLINEinitAtthefirstlogontotheCRMSystemchangeittologon.MaintainingtheProductCatalogMaintaintherequiredfieldsfortheProductCatalog:ParameterValueCatalogIDPRODUCTCATALOGCatalogDescription(English)HighTechVariantVariant1LanguageENSalesOrganization1IDforSalesAreaBP01/01/01DistributionChannel01PricingProcedureRVAA01CurrencyEURUoMTypeBaseUnitofmeasureSAPBestPracticesInternetSales:DeltaGuide©SAPAGPage6of9AssigningProductstotheProductCatalogAssignthepr