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Peekaboobrochure0602ContinuedBefore&After®XiBAmagazine.comUContinuedpeekaboobrochureTransformaplainsheetofpaperintoanengagingbrochurebyoffsettingthefolds.DesignaBefore&AfterPeekaboobrochure06022of10®XiBAmagazine.comUDesignapeekaboobrochureTransformaplainsheetofpaperintoanengagingbrochurebyoffsettingthefoldsOnesheetofpaperfoldedlikeanaccordionmakesagreatbrochureeasily.Narrowfrontpanel(1)givesapeekattheinside,whichopensintoabeautifulpresentation.MickeyGroveParkBIRDWATCHINGGUIDE2005They’realsolookingatyou1MickeyGroveParkBIRDWATCHINGGUIDE2005They’realsolookingatyouPeekaboobrochure3of10Before&AfterPeekaboobrochure06023of10®XiBAmagazine.comULayoutOnceopen,yourdesigncanignorethefolds.Noteherehowthebrochurehasbeendesignedinhalves—thedarkhalfisanarrative,andthelighthalfisalisting.DarkhalfLighthalfMickeyGroveParkBIRDWATCHINGGUIDE2005They’realsolookingatyouPeekaboobrochure4of10Before&AfterPeekaboobrochure06024of10®XiBAmagazine.comUHiddenSancTypeThehalvesofthepageusethesametwotypefacesbutindifferentsizesandlinelengths.Onthelefthalf,oversize,15-pttypecreatesarichlytexturedintroduction.TheHiddenSanctuaryMickeyGroveParkoffersanabundantdioasenisisleaconummynosnostrudeuissectemtoeniustioditaliquieuipsustingenndrerilutlorpeririliquaminciblandreetloborsequitedolorenoresteimagnimdipessevoloborionsectetiriustrudtorminvoloremoloretetluptatuemolorautemdoloiborillaadipisetteluvnoreuipit.Quameugaitirilutwistorenullaconsecteestrudelisitlumvul-landonulputpatetveltoreaadiat,consequisisdoloborsecteduntautvelisletumilislenisseniat.Loreetdolessi.Lorsietiurevolorsi.Loriperoelisectemnisnonsidenimenimirilineraiafacitatacilitpraessisiettelavoirmeanor.Duisnimnulpitemdignibhexiufeuismooreet,sedtidionesequaminhenimve-raesenimquam,quisalitisveraestrudtemdoduisateveldoloreritveniminos.Formoreinformation,pleasecallLodiParks&Recreationat209-367-1811.Quameugaitirlutwisnullaconsecteestrudelisitlumvullandonul.BirdWatchingGuide2005Loreet,sustoetlaoreminisitetiustrudmolorerosnulluptat.Duisimalitaugaitvullafeummynisiteelestrudmodiameletuemagnacoretemat.CoverimageOrperadipeufeui-sisitelit,consedeafaciliq1)PeckerwoodEuguerilisiloremelenit,quismolorsustiodolorer2)OwlMagniamcomoleismodolrepercinisisercilildit,coneteri3)DolessiSectetvolorsumvullasedelisitlumanoirsismonsedme4)FaccumVullaoremodolenimnonullaorsequatielliciduisliureet5)AutpatumOiepeufacillafacidduntprit,coseconseddeleniamet6)PatetiSitnumesedtatestrudlorelessicommoddoduisesiuxsi7)QuisautVolesedelenimnonsevulluptatestteleivenimirilanor8)AnnemNumesedtatloreesstecommodtatisilortisimettesedtie9)NulleVolesedelenimnonsevul-luptatlorsieteafaciautemeanos4356789Thenarrativebeginsbeautifullywithbothheadlineandsubheadinthesametypeface.Notethatthesubheadrunsinwiththetext.Thisattractivedetailrequiresadjustment—san-seriftypeusuallyhasagreaterx-heightthanseriftype,soitspointsizemustbereduceduntilitlinesup(above).oveParkoffersSametypeface12pt15ptAboveleft,thepanel-widthcolumnyieldsanarrative-stylelook,whileontheright,thenarrowlistinglookslikeadirectory.xheightSametypefacePeekaboobrochure5of10Before&AfterPeekaboobrochure06025of10®XiBAmagazine.comUMickeyGroveParkBIRDWATCHINGGUIDE2005They’realsolookingatyouLegal-sizepage(14”x81⁄2”)Eightpanels(fourperside)AccordionfoldOne,half-inchreveal(panel1)Template,onepeekaboo31⁄8”35⁄8”35⁄8”35⁄8”14”123421481⁄2”Peekaboobrochure6of10Before&AfterPeekaboobrochure06026of10®XiBAmagazine.comUTwopeekaboosThreepanelwidthsyieldtwopeekaboos,whichserveasatinytableofcontents.Insidecanbesimilarproductsasshownhereordifferentproducts.Noonewillreallynoticethatit’sjustonesheetofpaper—itlooksandactslikemuchmore.K1200RSK1200S2005BMWMOTORCYCLES7of10®XiBAmagazine.comULayoutRepetitionandscalearekeytothishandsomedesign—twomotorcycles,twoviewseach,twoparagraphsoftext,allthesamesizeinthesameplaceonbothpages.Givingthisbrochureitsunusuallycleanappearanceareitshighcon-trastsofscale—onemotorcycleismuchlargerthantheother.Suchalargedifferencehastwobenefits:Itestablishesaclearhierarchy,anditkeepstheimagesvisuallyapart—imagesoftoo-similarsizetendtofightforthereader’seye.Notethatthelargesideviewsarestraight-on,detailedandmeanttobeexamined,whilethesmallviewsareangled,casualandmeanttobefelt.Thisisastorytellingcontrast.Therepetitiveformat—onepageexactlyliketheother—allowstheeyetofallintoaneasy,page-by-pagerhythm.Thisisanexcellentwaytopresentsmallquantitiesofsimilarproducts.NotethealignmentPeekaboobrochure8of10Before&AfterPeekaboobrochure06028of10®XiBAmagazine.comUK1200RSK1200S2005BMWMOTORCYCLES(14”x81⁄2”)Eightpanels(fourperside)AccordionfoldTwo,half-inchreveals(notepanels1and4)Template,twopeekaboos3”31⁄2”31⁄2”4”14”81⁄2”123442Peekaboobrochure9of10Before&AfterPeekaboobrochure06029of10®XiBAmagazine.comUTypefaces1(a–d)ITCMotterCorpus|a)30/28pt,b)10/12pt,c)28pt,d)12/18pt2UtopiaSemibold|12pt3(a–b)UtopiaRegular|a)15/18pt,b)10/13.5pt4UtopiaItalic|10/13
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