奔驰E系列策划方案-0901

策略理解Strategy活动安排Program场地推荐VenueRecommendation方案架构ProposalStructure活动管理EventManagement设计方案Design服务团队ServiceTeam活动主题EventThemeE级服务E-ClassService奔驰E-Class：全世界最成功的高档行政级轿车之一MercedesBenzE-Class:OneoftheMostSuccessfulTopGradeExecutiveSedans豪华、尊贵与时尚、活力的融合体ACombinationofLuxury,Premium,FashionandDynamics代表全球潮流的设计和创新ARepresentationoftheGlobalTrendonDesignandInnovation引领同级车型的发展潮流LeadingtheDevelopmentTrendofCarModelsoftheSameLevel奔驰E-Class传承经典，潜力无限Mercedes-BenzE-Class:TheSucceedingofBrandEssencewithBoundlessPotentialE系列——创造了一个时代的经典E-Class—AClassicalWorkoftheEra经典的前脸以及车身线条，营造了一种能够引起心底共鸣的优雅气质Classicfrontfaceandbodycurvehavemadeaneleganttemperamenttocallfortheresonancefromthebottomofhearts新款V6发动机，开创潮流的双头灯设计，体现出不断进步、动力非凡的气质NewV6enginewithtrend-leadingdoubleheadlightdesignhasdemonstratedthetemperamentofcontinuousprogressandoutstandingpower非凡的驾驶乐趣，迅速在世界各地成为社会新贵的爱物Outstandingjoyofdrivingmakesitthefavoritecarofnewupperclassthroughouttheworld新E级轿车配备了诸多梅赛德斯-奔驰引领行业的独创技术及豪华装备ThenewE-ClassmodelhasmountedmanyleadinguniquetechnologiesandluxuriousequipmentswhichMercedes-Benzisproudof全新奔驰E-Class：创新设计，卓然新生NewGenerationMercedes-BenzE-Class:InnovativeDesignBringsinNewVitality为中国高档轿车市场缔造了新的标准EstablishingtheNewBenchmarkforExecutiveSedanSegment装备升级EquipmentUpgrade设计革新DesignInnovation动力非凡SuperiorDynamism驾驶乐趣DrivingPleasure市场定位：取得成功的专业人士和社会精英MarketPositioning:SuccessfulProfessionalsandSocialElites典型的E级车设计，与众不同的动感和典雅TypicalDesignofE-Class,UniqueVigorandEleganceE级装备E-ClassEquipmentE样尊荣E-ClassHonorE样动感E-ClassVigorE样享受E-ClassEnjoyment豪华、尊贵活力、时尚Luxury,Premium,Vigor,Fashion中国高档车市场，群雄逐鹿，却缺乏众望所归的王者----万众瞩目，期待奔驰TherehavebeenmanygiantscompetinginthemarketofChineseluxurycarmarket,yetnoonehaswontheconsentofthekingoftheindustry—Mercedes-Benzhasbecomethefocusandattractedalltheattentions国产奔驰E系登场，带着一份期待，带着一份激动，更是带着一份由来已久的奔驰情结ThedebutofE-ClassMercedes-BenzinChinahasbroughtanexpectation,anexcitementandaBenzcomplexwithalonghistory新E-Class将以全新引擎、先进的安全科技等一系列创新设计，为中国高档轿车市场缔造了全新的标准ThenewE-ClassbringsalongaseriesofinnovativedesignsincludingallnewengineandadvancedsafetytechnologytoestablishnewbenchmarkforChineseluxurycarmarket123众望所归领袖群伦TheCommonConsentofthePublictoLeadtheIndustry全新奔驰E-Class-----奔驰中国NewMercedes-BenzE-Class—RunningAcrossChina其尊贵、时尚、充满活力的特性将成为国内成功人士和年轻新贵所追捧的元素Thecharacteristicsofpremium,fashionandvigorwillmakeitpopularamongthesuccessfulandyoungelitesinChina提高北京汽车工业制造水平，促进中国汽车工业发展。GreatlyelevateBeijing’sautomotiveindustryandpromotethedevelopmentofChineseautoindustry极大满足中国汽车市场上对高档行政级轿车产品的市场需求SignificantlymeetthemarketdemandfortopgradeexecutivesedansinChina全新奔驰E-Class，凭借其创新的技术、豪华的装备和长期以来的品牌地位，将会在中国创造更辉煌的业绩Withtheinnovativetechnology,luxuriousequipmentandthelong-standingbrandstatus,itwillmakemoregloriousachievementsinChinaE骑当先动中国SteeringAheadwithE舞转挥长袖尽带王者风奔驰Ｅ系——全球商务车之翘楚传承经典，锐意创新开启中国车史新篇领袖身份，尊贵图腾如立高处轻袖独舞万千目光聚焦一身Mercedes-Benz,theworld-famousluxurysedanbrandisfilledwiththesenseofakingintheindustry.IthassucceededtheessenceandmadeinnovationstocreateanewepicinChina’sautoindustry.Itsleadingpositionandthehonoredtotemarejustlikeadanceronthetopoftheworld,whichhasdrawnthemostattentionoftheworldSteerAheadwithEMercedes-BenzE-ClassAstheworld-wideleadingpremiumbrandHassetupthenewstandardsforexecutivesedansegmentTheNewGenerationE-ClassWithmoretop-classtechnology,superiordrivingpleasure,evenmoreextensiveprogressSteerAheadasaworldleaderAsforEItcanbeE-Class,Energy,Emotion,Elegance,Engine,Evolution…ThisEmodelseriesWithbrightandbrilliantprospectRevealtheessenceofMercedes-BenzSetthebenchmarkasthetechnologytrendsetterGuidethefuturedevelopmenttrendE-classSteerAheadwithE备选主题OptionalTheme-1/2尊承一脉易纵天高E-class,EvolutionofBENZ（“E-class,NewEra”）延续奔驰E系经典气势一脉相承多方合力协作锋芒遮避一切天高云淡舍我其谁ThecontinuationofMercedes-BenzE-serioushaspasseddowntheessenceconsistently.Withclosepartnershipofmanyparties,itissecondtononeintheindustry中流砥柱奔驰中国“E-class,PillarofBENZ”奔驰E系奔驰顶级商务车之中坚力量销售之冠直根中国亦是高端之巅驰骋神州一马当先E-ClassisthetowerofstrengthofthetopgradeexecutivesedanofMercedes-Benz,aswellasthebestseller.ItisalsoamongthetopgradeofChineseautoindustry.Itisforsuretheleaderinitssegment.备选主题OptionalTheme–2/2以车为魂，以舞为线，贯穿始终，演绎E系经典WiththeSoulofCarandtheLineofDancethroughouttheWholeProcess,theEssenceofE-ClassisFullyExpressed人和之舞DanceofthePeople大地之舞DanceoftheEarth飞天之舞DanceoftheHeaven序曲Prelude飞天之舞，展奔驰壮志大地之舞，抒E系创新步伐，驾者博大胸怀人和之舞，示并肩携手，共进决心ThedanceoftheheavendemonstratesthegreatidealofMercedes-BenzThedanceoftheearthrepresentstheinnovationandgreatambitionofE-ClassThedanceofthepeopleinterpretsthepartnershipandpro-activedetermination创意主线MajorCreationE骑当先动中国SteeringAheadWithE选用音乐大师谭盾先生的代表作“天地人”，作为每段序曲video的配乐ThemasterpieceofthegreatmusicianTanDun,“Heaven,Earth,Human”,willbeplayedasthebackgroundmusicofeachpreludevideo烘托出画面宏大磅礴的气势，彰显出奔驰品牌的魅力，也为每一段video注入完整的生命力，贯穿活动始终——ThemusicwillstrengthenthegreatvigorofthepicturesandpresentthecharmoftheMercedes-Benzbrand.Itwillalsoenhancethevitalitytoeachpieceofthevideothroughouttheevent谭盾音乐“天·地·人”，贯穿始终TanDun’s“Heaven,Earth,Human”astheBackgroundMusic创意主线MajorCreation19：30——20：00来宾签到20：00——20：03Openingv