电子商务发展趋势__超炫

eCTrendforTraditionalEnterpriseseCTrendforTraditionalEnterprisesCopyrightbyShopExBMCeCTrendforTraditionalEnterpriseseCTrendforTraditionalEnterprisesCopyrightbyShopExBMCeCTrendforTraditionalEnterprisesCopyrightbyShopExBMCeCTrendforTraditionalEnterpriseseCTrendforTraditionalEnterprisesCopyrightbyShopExBMCeCTrendforTraditionalEnterprises电商市场继续高速增长eCTrendforTraditionalEnterprises电商市场继续高速增长5611282238838695760457391200720082009201020112005200620042003100100HistoricaldataanalysisEvent1in2003:SARSEvent2in2003:TaobaoEvent3in2003:AlipayEvent4in2003:eBayEvent1in2007:TMallEvent1in2007:360BuyEvent1in2007:VanclEvent1in2007:VerticalB2C20032007eCTrendforTraditionalEnterprises电商市场继续高速增长5611282238838695760457391200720082009201020112005200620042003100100HistoricaldataanalysisEvent1in2003:SARSEvent2in2003:TaobaoEvent3in2003:AlipayEvent4in2003:eBayEvent1in2007:TMallEvent1in2007:360BuyEvent1in2007:VanclEvent1in2007:VerticalB2C20032007Reasonsforthegrowth◤网购人群年龄◤网购商品品类◤实际需求群体◤网络购物价格◤网购服务体验TheirLifestyleeCTrendforTraditionalEnterprises电商市场继续高速增长Reasonsforthegrowth◤网购人群年龄◤网购商品品类◤实际需求群体◤网络购物价格◤网购服务体验TheirLifestylePredictionsforthefuture5611282238838695760457391200720082009201020112005200620042003100100◤网购市场绝对值不断上升[去除通胀&物价上涨因素]◤网购成为一种生活习惯[线上销售对线下销售的压力]◤网购市场增长率逐年降低[高速增长过程中的加速度衰退]一个新兴市场正在日趋成熟eCTrendforTraditionalEnterprises电商市场继续高速增长Predictionsforthefuture◤网购市场绝对值不断上升[去除通胀&物价上涨因素]◤网购成为一种生活习惯[线上销售对线下销售的压力]◤网购市场增长率逐年降低[高速增长过程中的加速度衰退]5611282238838695760457391200720082009201020112005200620042003100100一个新兴市场正在日趋成熟孕育爆发成长成熟摸索涌入争夺80/20BlueOceanRedOcean2012201520071999◤纯电商企业的寒冬开始[成本压力、盈利能力、VC渐行渐远]◤传统企业将大举进入[天时、地利、人和]◤线上盈利是优胜略汰的关键[更加理性，电商是一个业务]◤RMB6,220元/人[扣除通货膨胀&货币波动因素]◤44%[网络消费人群占城镇人口比]◤9%[网络零售占社会消费品零售总额比]eCTrendforTraditionalEnterprises电商市场继续高速增长孕育爆发成长成熟摸索涌入争夺80/20BlueOceanRedOcean2012201520071999◤纯电商企业的寒冬开始[成本压力、盈利能力、VC渐行渐远]◤传统企业将大举进入[天时、地利、人和]◤线上盈利是优胜略汰的关键[更加理性，电商是一个业务]◤RMB6,220元/人[扣除通货膨胀&货币波动因素]◤44%[网络消费人群占城镇人口比]◤9%[网络零售占社会消费品零售总额比]电商格局发生重大变化eCTrendforTraditionalEnterprises电商格局发生重大变化商业社会电商TheBusinessCommunity电商TechnologyBusinessBusinessManufacturersCirculationConsumerSupplyChain品牌商直营店代理商加盟店地产商消费者eCTrendforTraditionalEnterprises电商格局发生重大变化商业社会TheBusinessCommunityManufacturersCirculationConsumerSupplyChain品牌商直营店代理商加盟店地产商消费者品牌商直营店代理商加盟店地产商消费者B2BB2COfflineBusinesseCTrendforTraditionalEnterprises电商格局发生重大变化商业社会TheBusinessCommunity品牌商直营店代理商加盟店地产商消费者B2BB2COfflineBusinessOfflineBusinessOfflineBusinessOnlineBusinesseCTrendforTraditionalEnterprises电商格局发生重大变化商业社会TheBusinessCommunity品牌商直营店代理商加盟店地产商消费者OfflineBusinessOfflineBusinessOfflineBusinessOnlineBusinessB2BB2CINTIME银泰DPHONE迪信通LOFTEX亚光KAPPA卡帕Taobao淘宝360Buy京东VIPShop唯品会eCTrendforTraditionalEnterprises电商格局发生重大变化INTIME银泰DPHONE迪信通LOFTEX亚光KAPPA卡帕Taobao淘宝360Buy京东VIPShop唯品会从业总数TOPTen0/109/1010/101/10eCTrendforTraditionalEnterprises电商格局发生重大变化从业总数TOPTen0/109/1010/101/10持续投入持续融资+烧钱产出投入正比ROI反比ROIeCTrendforTraditionalEnterprises电商格局发生重大变化持续投入持续融资+烧钱产出投入正比ROI反比ROI进入加速上升，群雄逐鹿开始洗牌[80/20]原因商业地产割据拓展新的业务模式eCTrendforTraditionalEnterprises电商格局发生重大变化进入加速上升，群雄逐鹿开始洗牌[80/20]原因商业地产割据拓展新的业务模式ChinaeCommerceMarketing2007ProvidereCTrendforTraditionalEnterprises电商格局发生重大变化ChinaeCommerceMarketing2007Provider20092007eCTrendforTraditionalEnterprises2007电商格局发生重大变化ChinaeCommerceMarketingProvider200920122009eCTrendforTraditionalEnterprises201220092007电商格局发生重大变化ChinaeCommerceMarketingProvider20122015线上业务将成为企业整体业务中一个常态化的组成部分传统企业将成为电商市场的主力军eCTrendforTraditionalEnterprises201220092007电商格局发生重大变化2015线上业务将成为企业整体业务中一个常态化的组成部分传统企业将成为电商市场的主力军客户接触点的趋势变化eCTrendforTraditionalEnterpriseseCommerce客户接触点的趋势变化Shopping1.94eCTrendforTraditionalEnterprises1.901.281.822.50客户接触点的趋势变化DatabyCNNIC5.132.501.82Shopping1.94Micro-Blog9.501.281.90Intelligent-P3GMobileInternetSNSeCommerceeCTrendforTraditionalEnterprises9.505.13客户接触点的趋势变化DatabyCNNIC2.501.82Shopping1.94Micro-Blog1.281.90Intelligent-P3GMobileInternetSNSeCommerce5.139.502.501.821.281.901.94ShoppingInternetMicro-BlogSNSMobile3GIntelligent-P1.945.132.501.829.501.281.90eCTrendforTraditionalEnterprises客户接触点的趋势变化5.139.502.501.821.281.901.94短信EDM微博IMAPP联盟商城社区eCTrendforTraditionalEnterprises服务服务服务服务销售销售销售销售销售市场市场市场市场市场市场市场市场市场市场市场市场销售销售销售销售销售服务服务服务服务客户接触点的趋势变化短信EDM微博IMAPP联盟商城社区商城EDM短信联盟IM微博社区APPeCTrendforTraditionalEnterprises商城EDM短信联盟IM微博社区APP客户接触点的趋势变化市场市场市场市场市场市场销售销售销售销售销售服务服务服务服务商城EDM短信联盟IM微博社区APPeCTrendforTraditionalEnterprises商城EDM短信联盟IM微博社区APP客户接触点的趋势变化微博社区APPOnlineBlueoceanofonlineTV媒体DM门店平面CC路演户外OfflineeCTrendforTraditionalEnterprises商城EDM短信联盟IM微博社区APP客户接触点的趋势变化TV媒体DM门店平面CC路演户外OnlineOfflineOnlineOfflineOnlineOfflineto业务布局和社会化分工eCTrendforTraditionalEnterprises云端购物数据分析客户服务无线商城MB财务管理客户管理渠道分销CPX客户关系商品管理3rd直销DM仓储配送订单管理官网直销SNS电视营销数据分析直复营销财务管理直营零售电话营销客户关系加盟零售客户服务户外媒体仓储配送渠道分销商品管理平面媒体OnlineOffline业务布局和社会化分工数据分析客户服务无线商城MB财务管理客户管理渠道分销CPX客户关系商品管理3rd直销DM仓储配送订单管理官网直销SNS仓储配送渠道分销商品管理平面媒体客户关系加盟零售客户服务户外媒体财务管理直营零售电话营销运营营销管理数据分析直复营销电视营销云端购物SaleMarketingOperationManagementSaleMarketingOperationManagementeCTrendforTraditionalEnterprises管理运营营销SaleMarketingOperationManagementSaleMarket