跨文化商务沟通chapter 6

Chapter6InterculturalBusinessEtiquetteandProtocolLearningObjective•Understandtheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunication•Identifyculturaldifferencesinnamingsystems,businesscardexchangeandotherinitiatingbusinesscontacts•Understandhowculturaldifferencesinsocialentertainmentmayaffectinterculturalbusinesscommunication•Understandhowgift-givingpracticesvaryfromculturetocultureLearningObjective•Learntherolethatclothingplaysininteractingwithpersonsfromothercountries•Learntheimportanceofknowingaboutthevariablerulesofbusinessengagement•BecomeawareoftheculturalimpactonthecomprehensionofhumorininternationalbusinessWhatspecialetiquetteandprotocolshouldwepayattentiontoduringawesterndinner?ProtocolDefined•Thecustomsandregulationsdealingwithdiplomaticformality,precedenceandetiquette.EtiquetteDefined•ConventionalrequirementsastopropersocialbehaviorProtocolDefined•CustomsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariousculturesEtiquetteDefined•MannersandbehaviorconsideredacceptableinsocialandbusinesssituationsDefinedbyNanLeaptrott•Protocoliswhattodoinagivensituation.•Etiquetteishowtodoitandhowtodoitgracefully.ExampleProtocolIfyouareatameetinginnorthernEurope,givethespeakeryourfullattentionandstrongeyecontactEtiquetteSitupandshowinterestinwhatisbeingsaid.Donotinterruptthespeakerwithquestionsunlesshehasaskedtheaudiencetodoso.Ifpeoplearetakingturnsinagroup,trytotakenotesafterthepersonhasfinishedwithhisremarks.InitialBusinessRelationship1.Initialcontacts2.Namingsystems3.BusinesscardetiquetteAbriefphonecallAformalletterA“go-between”InitialContactsNamingSystem•BeawarethattherearedifferencesinglobalnamingsystemsandthedifferencescanbesubtleBusinessCardEtiquette•InEurope•Anexpectedpart•InU.S.A•Casualinformality•InJapan•AmeaningfulritualSocialEntertainment1.DinningPractices2.DrinkingProtocol3.SeatingArrangement4.CocktailParty5.TippingDinningPracticesThepurposeExtendingthebusinessmeetingthroughthemealtimebutnotmerelyeatingordrinkingTimeAtnoonIntheeveningPlaceInprivatehomesAtrestaurants(1).餐巾Napkin(2).魚叉FishFork(3).主菜叉DinnerorMainCourseFork(4).沙拉叉SaladFork(5).汤杯及汤底盘SoupBowl&Plate(6).主菜盘DinnerPlate(7).主菜刀DinnerKnife(8).鱼刀FishKnife(9).汤匙SoupSpoon(10).面包及奶油盘Bread&ButterPlate(11).奶油刀ButterKnife(12).点心匙及点心叉DessertSpoonandCakeFork(13).水杯SterlingWaterGoblet(14).红酒杯RedWineGoblet(15).白酒杯WhiteWineGoblet食用面包的方法错误示范喝汤的方式暂停喝汤时错误示范每吃完一道菜用餐完毕DrinkingProtocolThePurpose•Alcoholremainsagreatfacilitator,thelubricantthatloosensuptherelationshipandgreasesthesocialskidsonthewaytosuccessfulbusinessdeal•Americanculture•Shunningofalcoholinbusinessmeal•Islamicculture•Completeshunningofalcohol•Chineseculture•Liquoristhemaindrinktoshowrespectandexpresshappiness•KoreanandJapaneseculture•AwaytobreakdownthestrictsocialbarrierSeatingArrangementFrenchMethodBritishMethodFrenchmethodBritishMethodNextmostIMP.femaleGuestHostMostIMP.femaleGuestNextmostIMP.maleGuestHostessMostIMP.MaleGuestInChinaHostHostessMostImp.GuestNextmostIMP.GuestLeastIMP.GuestNextLeastIMP.GuestCocktailPartyTheGoal•Tomeetasmanypeopleaspossible•NobodyexpectstogetintodeepdiscussionTippingGift-givingEtiquetteGift-givingBlunderImportantornot?•Highlyimportant•Japan•Importantbutnotfatal•MiddleEast,Pacificrimcountries•Somewhatimportant•LatinAmerica,CentralandEasternEurope•Notimportant•Australia,Canada,UnitedStates,UK,NorthernEuropeancountries,SouthernEuropeBusinessDressCasualorNot?BusinessSchedulingCulturalVariationsCulturesvaryinOfficehoursLunchperiodBusinessdaysTheUseofHumorDo’sandTaboos•Avoidanyandallethnicjokes•Watchtoseewhattypesofsubjects,situations,orincidentsamuseyourhosts•Laughoffyourgooforgaffe•HumorousdevicessuchasEnglishmalapropisms,puns,orspoonerismarenotappropriate.Assignment•Whatistheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunication?