娃哈哈与可口可乐的企业文化对比

InterculturalAnalysisWahahaVSCocaColaSubmittedby:Date:May22th,2013马潘思源婷黄依然邹文曾秀秀曾梦薇王俊杰Index1.CulturalAnalysis1.1China◆Collectivism◆Highlycentralized◆Ancientness◆Conservatism◆Dependent◆TimeDeposit1.2America◆Individualism◆Democracy◆Modernity◆Openness◆Independence◆Excessive◆Consumption2.BusinessCulturalAnalysis2.1Background◆Wahaha◆CocaCola2.2Mission,VisionandValues◆Wahaha◆Cocacola3.CulturalIntegrationIssues3.1CulturalSimilarities◆CorporatePride◆Solidarity◆PassthePositiveEnergy3.2CulturalDifferences◆Value◆System◆Spirit4.RecommendationtoManagement4.1SuggestionsforWahaha4.2SuggestionsforCocaCola1.CulturalAnalysis1.1China①Collectivism◆advocatesakindofspirit◆focusesonglobalideaandcommunication.◆paysgreatattentiontobrainstormingwhenmakingdecision.◆emphasizestheoverallharmony.②High-centralized◆thetypicalcharacteristicsofChineseculture.◆decision-makingauthorityishighlyconcentratedonhighlevelsinanorganization.◆severalthousandyearsofhistory◆intangiblewealth◆broadandprofound◆integrateddifferentnations’cultureswhichaffecttheChinesewayofthinking,livingandworking.③Ancientness1.CulturalAnalysis1.1China④Conservatism◆AffectedbythelonghistoryofChina,Chinesetendtobeconserved.◆Chinesearealwayssearchforastableliferatherthanachangeablelife.⑤Dependent◆Chinesearemoredependenttowesterncountries→Forinstant,inchina,manyparentspreparehousesforchildren,findjobsforthemorevenofferfinancialsupporttothemarriedchildren.◆Almosteveryfamilyhasdeposit,becausedepositcanbringthemafeelingofsecurity.◆Chinesetendtosavesomeofthesalaryforthefutureuse.⑥TimedepositIndividualismDemocracyModernityOpenness1.2AmericaIndependenceExcessiveconsumptionCoreculture→herostyle→successfulindividualsSeparationofthreepowers→legislative∕executive∕judicialModerncivilization→modernstandards→advancedDemocracyandthelegalsystem→moreabundantStrongdesiretofreedomandrightsExcessiveconsumptionispromotedbytheAmericans.2.BusinessCulturalAnalysis2.1BackgroundSWahahaCocaColaFoungdingtime:1919Headquarters：AtlantaCherish/devote2.2Mission,visionandvaluesWahaha◆toenterinotherfields,forexample,children’sgarment,aimingatbecomingthediversifiedcorporation.◆tosetuptheunique“familyculture”,which,asaspiritualguide,assiststhecompanytobestrongandcompetitive◆corevaluesPromotion/demotionRespect/promoteKeepimproving2.2Mission,visionandvaluesCocaCola◆leadership◆collaboration◆integrity◆accountability◆passion◆diversity◆quality◆refreshingandinvigoratingthebodyandmindofthepeoplearoundtheworld;◆makingbrandsandactionscontinuetoinspirepeopletoremainoptimistic;◆allowingpeopletoreachallthevalue;3.CulturalIntegrationIssues3.1CulturalSimilaritiesCorporatepride-thespringofcorporateculturetheiremployeesallhaveasenseofprideUndertheeffectofpride,everyonekeepenergeticallthetimeandconscientiouslymaintainthecorporatereputation.Solidarity◆respectforemployees,respectsfortalents,andconstantlyimprovethegroupcohesion.◆providevaluableproductstomeettheircustomers'needsPassthepositiveenergybrandisakindofemotion3.CulturalIntegrationIssues3.2CulturalDifferencesValueSystemSpirit3.CulturalIntegrationIssues3.2CulturalDifferencesCollectivismIndividualismFamilyCulturefreedom/independencelowinpowerdistancehighinpowerdistancetoalloweveryoneinthecompanytogainmaterialandspiritinspirationloyaltyisanimportantstatus4.RecommendationtoManagement4.1SuggestionsforWahahaBRAND◆Amajorsourceofrevenue◆Lowercustomeracquisitioncost◆Lowercustomerretentioncost◆Along-lastingunfaircompetitiveadvantage.STRATEGY◆Productstrategy◆Promotionstrategy◆Pricestrategy.4.1SuggestionsforCocaColaadvertisingspokesmanproduct超创意可口可乐广告.flv娃哈哈广告锐舞派对.flvThankyouforviewing！