21世纪大学实用行业英语综合教程Unit 5

Unit5E-commerce电子商务Unit5E-commerceUnit5-mainPartIReadingPartIIOralPracticePartIIIMini-ProjectPartIVPhrases&TermsPartVSurfingtheInternetPartVIVideoClipUnit5E-commerceFromstudyingthisunit,studentsareexpectedto1.understandthecharacteristicsofe-commerce;2.knowaboutthesecondgenerationofe-commerce,i.e.m-commerce;3.learnthekeytothesuccessofAmazon.com.ObjectivesLearningObjectivesPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercePartIIReading-mainTextAIntroductiontoE-commercePartIReadingTextBMobileCommerceExercisesExercisesTextCAmazonCaseStudyExercisesPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercePartIReadingTextATextAPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercePartIReadingTextAIntroductiontoE-commerceDefinitionandTypesofE-commerce1E-commerce(e-commerce)orelectroniccommerce,asubsetofebusiness,isthepurchasing,selling,andexchangingofgoodsandservicesovercomputernetworks(suchastheInternet)throughwhichtransactionsortermsofsaleareperformedelectronically.Ecommercecanbebrokenintofourmaincategories:B2B,B2C,C2B,andC2C.TextA1Phrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerce电子商务入门电子商务的定义和类型电子商务，即electroniccommerce,是电子商业的一大组成部分，指的是通过网络系统如互联网，进行商品买卖、货物交换以及其它服务业务。通过网络媒介，买卖交易业务和合同的签订都是电子化操作。电子商务可以分为以下4大类：企业对企业；企业对消费者；消费者对企业；消费者对消费者。ChineseVersionChineseVersionPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercesubset/sbset/n.（大组中的）一部分category//n.种类Words&PhrasessubsetPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerceB2B(Business-to-Business)2Companiesdoingbusinesswitheachothersuchasmanufacturerssellingtodistributorsandwholesalerssellingtoretailers.Pricingisbasedonquantityoforderandisoftennegotiable.TextA2Phrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerce企业对企业（Business-to-Business）公司之间相互做生意，比如：生产厂家将产品卖给经销商、批发商将产品卖给零售商。定价取决于定购量（的多寡），而且价格是可以商谈的。ChineseVersionChineseVersionPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercedistributor//n.经销商wholesaler/hlsel/n.批发商retailer/ri:tel/n.零售商negotiable//a.可商量的distributorWords&PhrasesPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerceB2C(Business-to-Consumer)3Businessessellingtothegeneralpublictypicallythroughcatalogsutilizingshoppingcartsoftware.Bydollarvolume,B2Btakestheprize,howeverB2CisreallywhattheaverageJoehasinmindwithregardstoecommerceasawhole.4Havingahardtimefindingabook?Needtopurchaseacustom,high-endcomputersystem?Howaboutafirstclass,all-inclusivetriptoatropicalisland?Withtheadventofecommerce,allthreethingscanbepurchasedliterallyinminuteswithouthumaninteraction.Ohhowfarwe’vecome!TextA3Phrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerce企业对消费者(Business-to-Consumer)对普通百姓的商业销售往往是根据购物电脑软件制定的商品目录。从销售额来讲，企业对企业的电子商务占了优势。然而，把电子商务作为整体来考虑，企业对消费者的销售模式就是一般人心目中的电子商务活动。很难找到要买的书吗？需要定制一套质优价高的计算机系统吗？想要享受一切费用都包括在内且服务一流的热带岛国的旅游吗？随着电子商务的问世，所有这一切均可在不需要人际间接触的情况下数分钟内基本搞定。天哦，我们已经如此进步了！ChineseVersionChineseVersionPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercecatalogcatalog//n.价目表averageJoe普通人withtheadventof到来，出现literally//ad.差不多Words&PhrasesPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerceC2B(Consumer-to-Business)5Aconsumerpostshisprojectwithasetbudgetonlineandwithinhourscompaniesreviewtheconsumer'srequirementsandbidontheproject.Theconsumerreviewsthebidsandselectsthecompanythatwillcompletetheproject.Elanceempowersconsumersaroundtheworldbyprovidingthemeetinggroundandplatformforsuchtransactions.TextA4Phrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerce消费者对企业（Consumer-to-Business）消费者根据自定的预算通过网络为项目开价（招标）。在数小时内，多家公司在审读了消费者的要求之后，纷纷对项目进行投标。然后，消费者仔细查看各类标书，从中挑选出能够完成其项目的公司。Elance公司为此类交易活动向世界各地的消费者提供接洽业务的场所和平台。ChineseVersionChineseVersionPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerceElanceempowersconsumersaroundtheworldbyprovidingthemeetinggroundandplatformforsuchtransactions.Elance公司为此类交易活动向世界各地的消费者提供接洽业务的场所和平台。Elance是美国一家提供在线交易平台服务的公司。Elance在1999年是作为eBay式的外包平台而建立的，在这个交易平台上，卖家将各种项目出售，专业人员则完成工作和得到报酬。Elanceisaglobalonlineemploymentplatform.Clientscanhireindependentfreelanceprofessionalsanduseonlinecollaborationtoolstomanageremoteteamsandprojects.ElanceNotesPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commercebid//v.出价,投标empower//v.授权；使能够empowerWords&PhrasesPhrases&TermsMini-ProjectOralPracticeReadingSurfingtheInternetVideoClipUnit5E-commerceC2C(Consumer-to-Consumer)6Therearemanysitesofferingfreeclassifieds,auctions,andforumswhereindividualscanbuyandsellthankstoonlinepaymentsystemslikePayPalwherepeoplecansendandreceivemoneyonlinewithease.eBay’sauctionserviceisagreatexampleofwhereperson-to-persontransactionstakepla