《新境界-综合教程1》课件 unit 4

CompanyPerformanceUnit4新境界职业英语综合教程①PartITextAPartIIAppliedWritingPartIIITextBPartIVReadingSkillsPartITextAPre-readingActivitiesReadingoftheTextGrammarReviewTask1Task2Task4ComprehensionTask1Task2VocabularyTask3Task4SyndicateActivitiesTask5Task7TranslationTask6Task3Task1Task2ComprehensiveExercisesMiniTextBackgroundInformationTextATask3Task4HomePhoneticsReviewDiscusswithyourneighborthefollowingquestions:Task1Pre-readingActivitiesBack1.Whatdoyouknowaboutcompanyperformance?2.WhatdoyouthinkistheperformanceofCoca-ColaCompany?3.WhichproductistheCoca-Colacompanybestknownfor?Companyperformanceistheresultoftheactivitiesofanorganizationoveragivenperiodoftime.Coca-ColaCompanyisplacedatthetop10percentofthelargest2,500companiesintheworld.Coca-ColaCompanyisbestknownforitssoftdrinkCoca-Colawhichisthemostpopularandbiggest-sellingsoftdrinkinhistory,aswellasthebest-knownproductintheworld.Back4.HowmanydifferentCoca-Colabeveragesdoyouknow?5.WhatwasCoca-Cola’ssaleslastyear?Coca-ColaCompanyhasaportfolioofmorethan3,300beverages,fromdietandregularsparklingbeveragestostillbeveragessuchas100percentfruitjuicesandfruitdrinks,waters,sportsandenergydrinks,teasandcoffees,andmilk-andsoy-basedbeverages.Thecompanyreportedprofitsof$6.82bn(£4.36bn)for2009--ariseof17%onthepreviousyear.BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.a)____________:makechangesinb)____________:putmoneyinaprojectforprofitc)____________:brandortradenamed)____________:airthatallanimalsdependontobreathee)____________:considerascomingfromf)____________:someonewhoownsorholdsashareofstocksinvestinnovatetrademarkoxygenattribute…toshareownerTask2BackMiniTextGrowingOurBusinessthroughTrademarkCoca-cola“TrademarkCoca-ColaistheoxygenforourCompany.Theprofitsfromitssalesenableustoinvestininnovatingnewproducts,createnewmarketingstrategiesandimproveourmarketpresence,allowingustoreturnvaluetoourshareowners.Wearefocusedoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers.”GaryFayardExecutiveVicePresidentandChiefFinancialOfficer12BackMiniTextThesalesofTrademarkCoca-Colaarewhatfuelourbusiness.ThegrowthandsuccessofTrademarkCoca-ColaenablestheCoca-Colasystemtofurtherinvestinprograms,marketingandinnovation.Overthepast20years,TrademarkCoca-Colahassoldanadditional5.8billionunitcases.Thisadditionalunitcasegrowthcoverseveryoperatinggroup,withthelargestgrowthinLatinAmerica,Europe,andEurasiaandAfrica.Whileasignificantamountofthisgrowthisattributedtodevelopingmarkets,TrademarkCoca-Colacontinuestoalsogrowindevelopedmarkets,andweareconfidentthatitwillcontinuetogrowglobally.345BackMiniTextTrademarkCoca-ColaGlobalGrowth2.61.81.10.40.72.94.32.41.41.400.511.522.533.544.55NorthAmericaLatinAmericaEuropeEuroasia&AfricaPacificAreaSales(B)19892009BackTrademarkCoca-Cola2009UnitCaseVolumeGrowth(selectmarkets)BackWorkwithyourpartner,andanswerthefollowingquestionsaccordingtotheMiniTextandthegraphsabove.1.AccordingtoGaryFayard,whatenablesthemtoinvestininnovatingnewproducts?2.Whatdotheyconcentrateon?Theprofitsfromitssalesenablethemtoinvestininnovatingnewproducts.Theyconcentrateoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers.Task3Back3.HowmanyadditionalunitcaseshastrademarkCoca-Colasoldinthepast20years?4.LookingatthegraphoftrademarkCoca-Cola’sglobalgrowth,inwhichareahasthesalesincreasedthemostfrom1989to2009?TrademarkCoca-Colahassoldanincreaseof5.8billionunitcasesinthepast20years.LatinAmerica’ssaleincreasedthemostfrom1989to2009,anditssalesincreasedfrom1.8billionto4.3billionmeaninga2.5billionincrease.Back5.Fromthechart“TrademarkCoca-Cola2009UnitCaseGrowth”,wouldyousaythatthedevelopingcountriesseemtohaveahigherpercentagegrowth?Yes,thedevelopingcountriesseemtohaveahigherpercentagegrowthbecausethefivecountrieswiththehighestpercentagegrowtharedevelopingcountries.BackFillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox.confrontfocusingcommunicatingenhancegeneratedsurpassedTask4BackReadingoftheTextChairman’sLetterTextAFromCoca-Cola2009AnnualReviewChairman’sLetterDearFellowShareowner:Para.1WearepleasedtosharewithyouthatthepassionanddeterminationbelongingtothewomenandmenofCoca-ColahelpedourCompanycontinuetogrowduringtheworsteconomicenvironmentsinceWorldWarII.Ourintensefocusongrowingourbrands,gainingshare,drivingrevenuegrowthandimprovingproductivityenabledourCompanytomeetour2009volumeandprofitgrowthgoals,inlinewithourlong-termtargets.12BackTextAPara.2Weentered2009withasimpleandclearpurpose:toconfronttheglobaleconomicuncertaintybyfocusingonwhatwecouldcontrol.Weworkedtoensurethatwecameoutofthiscrisisinanevenstrongerpositionbycommunicatingwithourconsumersandretailcustomers;investingininnovation;andtoenhanceourdistribution,salesandproductioncapabilitiesaroundtheworld.34BackTextAPara.3Workingwithourmorethan300bottlingpartners,weaddedapproximately650millionunitcasesofvolumetoourbusiness,a3%gainover2008.The2009additionalunitcasevolumefromChina,India,MexicoandBrazilalonewasequaltoaddinganotherGermany—oursixth-largestmarket—toourbusiness.Wealsogr