3步建立social media

3stepstoaperfectsocialnetwork.LauraFrieslaurafries.com•[e-mail],associationofalternativenewsweekliesshouldyouaddsocialnetworkingtoyoursite?defined.Socialnetworkindividualprofilesofpreferences,linkedtootheruserstoprovidein-networkbenefits,formingasocialorganismwithbenefitsforall.rethink.Socialnetworkingdeterminewhatvalueyoucanprovideforyourusersattheindividual,shared,andcommunitylevel.workshopthreequestions.consider3aspects.1.whatvaluecanyougivetheindividualuser?2.whatvaluecanusersgetfromeachother?3.whatvaluecanausergetfromthesocialcommunity?individualwhatvaluecanyouprovideforanindividualuser?howdoyoumakeyoursitemoreusefultooneperson?[or,brainstormingfeaturesforyouruserprofiles]individual.siteorganizationHowcanyouhelpyouruserorganize,archive,access&find:-contentthat’srelevanttothem-pastsiteinteraction-preferencesforreceivinginformationindividual.toolsWhattoolscanyougiveanindividualthatwillmakeyoursitemoreusefultothem?Howwouldauserwanttouseyoursitecontentelsewhere?Howcanyoumakeiteasyforthemtodoso?Think“their”yourbrandcontent.individual.promotionalHowmightauserwanttouseyoursitetopromotetheirinterests?Makenewcontacts?Drivetraffictotheirownsite?Whattoolscanyougivethemtohelpthemachievetheirgoalswithoutobscuringyours?individual.pullmechanismsWhatcontentpullmechanismswillbeusefultoyourusers?Predictivecontent,basedonpastbrowsing?Newsletters?Howwouldyouruserslikeinformationtocometothemoutsideofthebrowserexperience?Howcanyoumakethiseasyforthemtomanage?sharedwhatvaluecanusersprovideeachother?howdoesyoursitemakeiteasiertosharewithotherusers?[or,brainstorminguserinteractionmechanisms]shared.Howcanyoufacilitate:•socialrecommendationsofsitecontent•serendipitousfindsoffriends’sitecontent•browsingsitecontentviafriends’interaction•intra-networkcontact•sharingofpersonalpreferenceswhatvaluecanausergetfromyourcommunity?community.Howcanmicro-actions(liketagging,rating,linking)providecumulativebenefittothecommunity?Howcanaggregateuserdatagiveusefulpopularitymetrics?Howcancommunityactionuncovertrends?Howcancommunityinteractionspurreal-lifeactions?addingvalueontheindividual,shared,andcommunitylevelcreatessmartsocialnetworks.LauraFriesweb.aan.orglaurafries.com•[e-mail],associationofalternativenewsweeklies