新人教选修9 Unit5 Inside advertising[全套]

WarmingupWelcomeAdvertisingWherecanwefindadvertisements?onTV;overtheradio;ontheInternet;innewspapers;onposterseverywhere(inthemedia)Whyareadvertisementssopopular?•increasesales---reducetheprices•maketherightdecision•introducenewproducts•make…awareof---spread;change;improvefunctions;helpinavarietyofwayscomprehendingMakenotesaboutwhatyouhavejustreadunderthefollowingheadings.Whoadvertises?businesses,individuals,organizationsandassociations.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsnortsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However.adsdochangepeople'sopinionsovertime.LanguageStudy1.Thenwecanavoidbeingcontrolledbythem.(ReadingPara.1)【解析】avoid后接动词-ing形式作宾语。【考查方向】接动词-ing形式作宾语的动词有：appreciate,admit,avoid,bear,consider,can’thelp,complete,delay,dislike,deny,endure,enjoy,envy,escape,excuse,finish,forgive,hate,imagine,involve,keep,mind,mention,miss,pardon,resist,permit,practice,prevent,risk,suggest,save,quit,stand(坚持，忍受)。【真题再现】－Thereisastoryhereinthepaperabouta110-year-oldman.－Mygoodness!Ican’timagine________thatold.（江苏2006）A.tobeB.tohavebeenC.beingD.havingbeen【点拨】imagine后接动词-ing形式作宾语，排除A和B；而D项havingdone表示动作已经发生在imagine之前，而根据上下文，应该是现在发生的事情，故选C。2.Havingidentifiedthetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.(ReadingPara.3)【解析】句中identifythetargetgroup动作发生在句子的谓语动作findout之前，故用havingdone结构。【考查方向】havingdone的被动式havingbeendone。【真题再现】fromothercontinentsformillionsofyears,Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.（湖北2005）A.BeingseparatedB.HavingseparatedC.HavingbeenseparatedD.Tobeseparated【点拨】逗号后面的部分是主句，前面这一部分只能是状语。作状语的非谓语动词逻辑上的主语应是主句的主语，即Australia。“分割开”这个动作发生在很久以前而且与其逻辑主语是被动关系，这样就需要用分词的完成被动式，故选C。3.Buyourshoesandyou’llliveanexcitinglifeinthe“fastlane”.(ReadingPara.4)【解析】本句是“祈使句+and（or）+一般将来时的句子(有时也用祈使句)”结构。【考查方向】考查此类句型时，一般设空在三个地方：①考查连词and/or；②考查前面祈使句；③考查并列句后面谓语部分的时态。祈使句+and+简单句，相当于if条件句+主句；祈使句+or+简单句，相当于否定的条件句+主句。【真题再现】①Startoutrightaway,you’llmissthefirsttrain.(四川2006)A.andB.butC.orD.while②Standoverthereyou’llbeabletoseeitbetter.（天津2004）A.orB.whileC.butD.and③—Englishhasalargevocabulary,hasn’tit?—Yes._________morewordsandexpressionsandyouwillfinditeasiertoreadandcommunicate.（上海2004）A.KnowB.KnowingC.ToknowD.Known④Let’skeeptothepointorwe_______anydecisions.（全国I卷2004）A.willneverreachB.haveneverreachedC.neverreachD.neverreached【点拨】or表示否定的意思，而and表示并列的意思，故①C②D。③考查前面的祈使句，故选A；而④考查后面句子的一般将来时的时态，故选A。4.Advertisementsinnewspapers,ontheotherhand,aremuchcheaper.(ReadingPara.6)【解析】ontheotherhand另一方面。【考查方向】ononehand…ontheotherhand一方面……另一方面…。【真题再现】Iwouldlikeajobwhichpaysmore,but________IenjoytheworkI’mdoingatthemoment.（浙江2006）A.inotherwordsB.ontheotherhandC.foronethingD.asamatteroffact【点拨】inotherwords换句话说，ontheotherhand另一方面，foronething其中一个原因是，asamatteroffact事实上。根据上下文，后半分句表示转折，故选B。5.However,itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects.(ReadingPara.7)【解析】本句中it是形式主语，动词-ing形式advertisingproductsonradio是真正的主语。【考查方向】在Itisnouse/gooddoingsth句型中，it是形式主语，doingsth是真正的主语。考试时常在it处或在动词-ing形式处设空或对use进行辨析。【真题再现】①Eugene’sneverwillingtoalteranyofhisopinions.It’snouse___withhim.（上海2006）A.toargueB.arguingC.arguedD.havingargued②Itisno_______arguingwithBillbecausehewillneverchangehismind.（全国III卷2006）A.useB.helpC.timeD.way【点拨】这两题考查的都是Itisnouse/gooddoingsth句型，故①B②A。6.Howevergoodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.(ReadingPara.8)【解析】“Howevergoodanadvertisementis”是“however+adj.(adv)+主语+v.”结构，这是让步状语从句。【考查方向】however作为从属连接词，通常接形容词或副词的原级，后面的让步状语从句用陈述语序。考试常考的是however与其他连接词的辨析，或考查“however引导的句子结构不能倒装”这一知识点。【真题再现】①Thisisaveryinterestingbook.I’llbuyit,__________.（陕西2006）A.howmuchmayitcostB.nomatterhowitmaycostC.howevermuchitmaycostD.howmayitcost②Hetriedhisbesttosolvetheproblem,____difficultitwas.（天津2005）A.howeverB.nomatterC.whateverD.although【点拨】①句意：不管它有多贵，我都要买。A和D语序不正确，B项how后面缺少much，故选C。②however表示程度，“无论多么”；B项不完整，whatever无论什么；although尽管。句意：无论多么困难，他尽最大努力解决问题。故选A。7.Ontheotherhand,beingconstantlyexposedtoadvertisementscanhelptochangeouropinionsovertime.(ReadingPara.9)【解析】beingconstantlyexposed是动词-ing短语作句子的主语。【考查方向】动名词在句子中充当主语与不定式在句子中充当主语的区别：动名词常表示一般或抽象的多次性行为，而不定式则往往表示具体的或一次性的动作。【真题再现】________tosunlightfortoomuchtimewilldoharmtoone’sskin.(上海2002)A.ExposedB.HavingexposedC.BeingexposedD.Afterbeingexposed【点拨】过去分词和介词短语不能充当主语，故A和D错误；expose与one’sskin是动宾关系，所以用动名词的被动式作主语。句意：在阳光下晒太长时间对人的皮肤有坏处。故选C。8.Organizationsandindividualsadvertisebecausetheywanttopersuadepeopletobehaveincertainways,forexampletobuyacertainbrandofrice,stopspeedingorseeamovieattheircinema.（UsingLanguageP48ReadingPara.1）【解析】句中certainways表示“某些方法”，acertainbrand表示“某一商标”。【考查方向】表示说话双方彼此都知道或无须详细说明的，常用“acer