剑桥商务英语中级unit_3

3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule33.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&PlanningaseminarVocabularypreparation•Soletrader独立经营店•Partnership合伙经营•Franchise连锁店，特许经营•Entrepreneurialspirit企业家精神•Voila（法）瞧，那就是•Grantingalicense同意发许可证•Franchisor授予特许者•Franchisee特许经营者•Trademark商标•Ludicrousa.荒谬的•Chargeone’sownprice自行定价收费•Menucontent菜单的内容•Solicitor律师•Profitmargin利润率•Branchout拓展业务•Launchvt开办•Venturen.投机活动，风险公司•Feen.费用（会费，入场费，手续费等）•Runacompany/business管理公司•Luggagen.行李•Onlinedatabase网上数据库•Subscriptionn.订购，订阅•Laptopn手提电脑•Schedulen.时间表计划•Shuttlebus班车，机场班车•Buffet冷餐，自助餐•BritishFranchiseAssociation英国特许经营联合会•DominoPizza达美乐比萨店（美式比萨连锁店）Herearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.•Soletraderyouareself-employedandsetupthebusinessonyourown.•Partnershipyouareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.•Franchiseyoubuyalicensetotradeunderthenameofthefranchisorandyoubenefitfromthefranchisor’sexpertise.Vocabulary:TypesofbusinessAdvantageDisadvantageSoletraderYoutakealltheprofitIfyougobankrupt,YouloseeverythingpartnershipYousharethepressureYoumightdisagreeonstrategyFranchiseThebusinessmodelisgiventoyousothereislesstrick.Partofyourprofitsgoestothefranchisor.Reading1.Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader.Readthearticleandcompletetheright-handcolumn.SettingupyourownbusinessBecomingafranchisee—goodifyouhaveplentyofbusinessexperience—veryhigh-risk—manynewbusinessesfall(nineoutoften)—suitspeoplewhodon’tliketofollowrules—forveryindependentpeople—hasthepotentialtobecomeafranchiseWewannaholdyourhandTakeabigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.Butit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegrantingofalicensebyoneperson(thefranchisor)toanother(thefranchisee)whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage.Soisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany?‘Absolutelynot,’saysDanArcher,headofmarketingattheBritishFranchiseAssociation.‘That’saludicrousover-simplification.Itisrunningyourownbusiness,butit’stakingawaysomeoftheriskandbringinginthesupportofotherpeople.’Hepointsoutthatonly0.9%offranchisesfail,comparedwiththemajorityofindividuallyownedbusinesses.Butbeingafranchiseeisunlikelytosatisfythemostentrepreneurial.Itdoesn’tsuitpeoplewhodon’twanttofollowthesystem.WilliamEwbank,theheadoffranchisesalesatDomino’sPizza,says,‘Ifyou’remassivelyentrepreneurialthisisn’tforyou.It’sadiscipline,aclubwithrules.Thereissomeindependence---ourfranchiseescanchargetheirownpricesalthoughwe’restrictonmenucontent.It’srunningabusinesswithhelp.’AstridPatil,anewDomino’sfranchisee,abandonedacareerasasolicitortosetupafranchisewithherhusband.Thewayshereasonsitisthis:‘Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse,putitintoyourownbusiness.’Leavingawell-paid,well-respectedprofessiontorunapizzashopattheageof31hasworkedforPatil.There’sagoodprofitmarginandthebusinesshasseengrowth.Ofcourseifyoudodecidetogoitaloneandstartabusinessfromnothing,youcouldalwaysbranchoutintofranchising.Archersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises.‘Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital,gettingareturnandinvestinginbiggerventures.’Iftheinitialfeecanberaisedit’sanidealopportunitytostretchthoseentrepreneurialwings.BackTagsthatcanendmiseryoflostluggageGlobalbagtagwas(0)setupsixyearsagobyhusband-and-wifeteamChrisandAlisonTrueloveontheirreturnfromaholidayinAustralia.Thecoupledecidedto(1)________Globalbagtag.com,whichsellssecuretagswhichtravelersattachtotheirluggage.Theystartedto(2)___________￡9.95pertaginthefirstyear,followedbya2.95subscription(3)_____________forthefollowingyears.Customersactivatethetagonlinewiththeirhomeaddressonanonlinedatabase.Ifluggageislost,thepersonwhofindsitcanlogontotheGlobalbagtagwebsiteandreportthemissingitems.Mr.Truelovesaid:“Wehaveseenahuge(4)_________inordersastravelersrealizetheycannotrelyontheairlinestolookaftertheirbags.Itisactuallyaverysimple(5)___________,Globalbagtagisnowplanningto(6)_____________intostickersforitemsincludingmobilephones,MP3players,keyandlaptops.”2.Nowreadaboutanothersmallbusiness.Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26.setupconceptchargelaunchbranchoutgrowthfee3.2Businessskills:Leaving&takingmessagesWritingTakingnotesandmessagesListeningLeavingmessagesSpeakingLeavingavoicemailmessageVocabularypreparation•registrationn.登记，注册•lowercase小写字母，小字体•securityn.保安，安全•setupthebuffet把自助餐准备好•voicemailn.语音信息•schedulen.时间表，计划，安排•trainingeve